Get calls
The Auctioneer drafts your ad bids
The Auctioneer drafts the bids and budgets for your Google Ads, the paid results at the top of a search. It favors searches that end in a phone call and suggests pulling money from ones that rarely do.
What it does for you
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Suggests bids
Higher bids for searches that lead to calls, lower ones for searches that rarely do.
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Balances the budget
It suggests moving money between campaigns as your seasons change.
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Spots wasted spend
Clicks that cost money and did not lead to a call are flagged for a closer look.
Where it works
The Auctioneer works inside Google Ads management, paid Google ads built around phone calls. It reads which searches led to calls and suggests where your budget could go next, for Offer to approve.
Offer sets the plan with you, our agents do the legwork, and Offer reviews every change before it goes live. He has run digital marketing for 20 years.
Source: Our process
How it works with Offer
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Step 1: Reads your ad data
The Auctioneer looks at which searches and ads led to calls and what they cost.
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Step 2: Drafts changes
It drafts bid and budget changes and can note the reason for each.
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Step 3: Offer approves the spend
Offer reviews changes to how your money is spent and approves them.
Questions owners ask
Can it spend more than my budget?
It can cap spend at the budget you set.
Does it promise a cost per call?
No. Costs depend on your area and competition. Offer tells you what he sees in your own data.
Why does it favor phone calls?
For most local service work a call is the lead that matters, so the bids follow the searches that bring them.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
