Marion County · Midwest
Local SEO in Indianapolis, Indiana
Local SEO is how a business shows up on the map near the people who call. For a Indianapolis business, that means people in Broad Ripple, Fountain Square and across Marion County. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Indianapolis at a glance
- area codes; new lines may get the newer one
- 317 and 463
- Source: North American Numbering Plan Administrator, 2016
How people search here
Which Indianapolis do you mean? There's the Mile Square downtown, the neighborhoods inside the interstate loop, and the township suburbs beyond it, and locals sort themselves by all three. A search from Broad Ripple, Irvington or Fountain Square reads differently from one in Castleton, even though it's the same map. Much of the older housing is brick and frame from the bungalow era, with basements, which keeps furnace and plumbing repair steady. Name your areas in your Google Business Profile the way people say them, and let your local SEO follow your real call map.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Downtown
- Broad Ripple
- Fountain Square
- Irvington
- Mass Ave
- Meridian-Kessler
- Butler-Tarkington
- Garfield Park
- Lockerbie Square
- Castleton
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Indianapolis, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
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Plumbers
Leaks, drains and water heaters.
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Roofers
Repairs and replacements.
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HVAC
Heating and cooling repairs.
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Garage doors
Springs, openers and doors.
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Electricians
Repairs, panels and installs.
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Locksmiths
Lockouts and rekeys.
How it starts
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Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
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Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
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Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Is it worth naming Carmel and Fishers if my shop is in Indianapolis?
Only if you drive there. Both towns sit outside Marion County, and people there search their own town name, not Indianapolis. Google lets a traveling business spell out the areas it serves, so add the ones that are a reasonable drive. Skip any you'd rather not take on, since a long list that isn't true brings calls you can't answer.
Do I need an office in Indianapolis to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Irvington or Mass Ave, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Indianapolis?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Marion County or a few places like Meridian-Kessler, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Indianapolis.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.