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The Storyteller writes your seasonal emails
The Storyteller drafts the seasonal emails that remind past customers you are still around: a short note on what to check this season, what you have been working on and how to book.
What it does for you
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Drafts seasonal emails
A short note before a season about what to check and when to call.
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Tells the story plainly
What your crew has been up to, in a few lines, with a photo when you have one.
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Keeps it short
One idea per email and one clear way to book.
Where it works
The Storyteller works inside email marketing, emails that bring past customers back. It aims for short, useful notes rather than newsletters full of filler, written for people who chose to hear from you.
Offer sets the plan with you, our agents do the legwork, and Offer reviews every change before it goes live. He has run digital marketing for 20 years.
Source: Our process
How it works with Offer
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Step 1: A season or a reason
An email starts from a moment in the plan, such as the first cold week.
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Step 2: A short draft
The Storyteller drafts the email and its subject line.
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Step 3: Offer reviews it
Offer reads the email and edits anything that does not sound like you.
Questions owners ask
Who gets these emails?
They are written for past customers and people who signed up to hear from you.
How often will emails go out?
As often as you and Offer agree. A few useful emails a year can be plenty.
What makes an email worth opening?
A subject line about something your customer actually faces this season, not a sale.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
