Get found
The Router, our redirect engineer agent
When a page on your site moves or changes its address, the Router points the old address at the new one. Old links, bookmarks and search results land on a real page instead of an error.
What it does for you
-
Maps old addresses to new
Each page that moves gets a match, so the old address sends people and Google to the closest new page.
-
Catches dead ends
Addresses that now lead to an error page are found and given a sensible new home.
-
Avoids redirect chains
It aims for one step from an old link to its new page, not two or three hops.
Where it works
The Router works inside technical SEO, the fixes that help Google read your site. It matters most during a redesign or when service pages are merged, the moments when old addresses tend to break.
Offer sets the plan with you, our agents do the legwork, and Offer reviews every change before it goes live. He has run digital marketing for 20 years.
Source: Our process
How it works with Offer
-
Step 1: A list of addresses
Before anything moves, the Router lists the addresses on your site, old and new.
-
Step 2: A redirect for each one
It drafts where each old address should point, using the closest matching new page.
-
Step 3: Offer checks the map
Offer reviews the pairings, starting with the pages that bring calls.
Questions owners ask
What is a redirect?
A rule that sends anyone who visits an old address to the new one, automatically.
Why does this matter for a small site?
People save links and Google remembers old pages. Without redirects, those visits end on an error page.
Do I need it if my site is not changing?
Less often. It earns its keep when pages are renamed, merged or moved, such as during a redesign.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
