Checks and reports
The Critic, our copy reviewer agent
The Critic reads drafts before Offer does. It checks facts against your record, flags claims we cannot back up, and sends back anything that sounds like a brochure instead of a person.
What it does for you
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Checks the facts
It checks the facts in a draft against your record and their source.
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Flags claims
Promises, numbers or comparisons we cannot back up are flagged for removal.
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Checks the tone
It sends back hype words, filler and stiff phrasing for a rewrite.
Where it works
The Critic works inside content marketing, pages that answer what customers search, and it reads posts, emails and ads too. It catches the easy mistakes first, so Offer's review time goes to judgment, not typos.
Offer sets the plan with you, our agents do the legwork, and Offer reviews every change before it goes live. He has run digital marketing for 20 years.
Source: Our process
How it works with Offer
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Step 1: A draft comes in
A page, post, email or ad draft goes to the Critic first.
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Step 2: Checked and marked
It marks the problems it finds and sends the draft back for fixes.
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Step 3: Then Offer reads it
A draft that passes the Critic goes on to Offer.
Questions owners ask
If the Critic checks drafts, why does Offer?
The Critic catches mistakes. Offer judges whether a draft is right for your business, which software cannot do.
What claims does it flag?
Anything we cannot prove, such as promised rankings, results or ratings.
What does it count as a hype word?
Words that promise more than they say, such as "unbeatable" or "world-class", and filler that adds nothing.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
