Checks and reports
The Coin Flipper, our page test analyst agent
The Coin Flipper sets up fair tests of two versions of a page or ad, such as two headlines or two button labels, and waits for enough visits before it says which one did better.
What it does for you
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Sets up fair tests
Visitors are split at random between two versions, so the comparison is fair.
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Waits for enough visits
No winner is called on a handful of clicks.
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Reports honestly
If neither version did clearly better, the report says so.
Where it works
The Coin Flipper works inside web design, phone-first sites built to load fast. It is built to test where a page gets enough visits to learn something, and to say so when the answer is still unclear.
Offer sets the plan with you, our agents do the legwork, and Offer reviews every change before it goes live. He has run digital marketing for 20 years.
Source: Our process
How it works with Offer
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Step 1: A question worth testing
Offer and the Coin Flipper pick one change worth testing on a busy page.
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Step 2: Two versions run
Both versions go live side by side, each approved by Offer first.
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Step 3: Offer reads the outcome
The Coin Flipper reports what happened, and Offer decides which version stays.
Questions owners ask
Does my site get enough visits to test?
Some pages do and many small sites do not. The Coin Flipper tests where the numbers allow.
Will customers notice?
They see one normal version of the page, just not always the same one.
What is worth testing?
One change at a time on a busy page: a headline, a button label, where the phone number sits.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
