Checks and reports
Theย Abacus, our calls and leads counter agent
The Abacus counts the calls and form messages that came in and where each one came from: your listing, a search result or an ad. It is the count behind your check-ins.
What it does for you
-
Counts calls
Calls from your ads, listing and site, counted by where they started.
-
Counts form messages
Quote and contact forms, counted the same way.
-
Spots tracking gaps
If a source stops reporting, it flags the gap instead of showing a zero.
Where it works
The Abacus works inside Google Ads management, paid Google ads built around phone calls, and it counts calls from your listing and site as well. Knowing where calls come from helps Offer decide what to keep and what to change.
Offer sets the plan with you, our agents do the legwork, and Offer reviews every change before it goes live. He has run digital marketing for 20 years.
Source: Our process
How it works with Offer
-
Step 1: The counts come in
The Abacus collects call and form counts from your tracking.
-
Step 2: Checked for gaps
It checks which sources reported and flags anything missing.
-
Step 3: Offer reviews them
Offer reviews the counts, with any gaps the Abacus flagged.
Questions owners ask
Does it record my calls?
It counts calls and where they came from. It is built for counting, not listening.
Can I see the numbers myself?
It reads tools such as your own Google accounts, which you can open too.
Why show a gap instead of a zero?
A zero looks like no calls. A gap says the tracking stopped, which is a different problem to fix.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.