Moving companies are the ones to contact if you’re planning on moving. They offer local, long distance, and international moves at competitive prices. With experts in packing and shipping, they can help get you unpacked faster than ever before!
Moving is a daunting thing that most people dread – but it’s also an opportunity for great success. In order to make the best of this opportunity, there’s one key step that must be taken: marketing your company so potential customers know who you are and what you do. Here are some tips on how to find new business through proper advertising:
-Find out from movers in your area what kinds of ads work best for them -Check with other businesses in your industry to see which forms of advertising are the best
-Consider other forms of advertising, such as radio or television ads, to help promote your services
It is important to remember that moving businesses tend to be a “buyer’s market.” With many companies offering similar services in most areas, you have to make it clear and easy for potential customers to choose you.
When advertising, keep in mind that you are not the only one looking to make an impression. Make sure your ads stand out from the crowd by using eye-catching images or words designed to grab a customer’s attention and create interest.
As with any good business venture, it is important to be willing to try new things and see what works best. Once you find an ad strategy that is a hit, stick with it and continue to boost your profile as much as possible.
As more and more people get involved in the moving business, it has become increasingly difficult for individual movers to compete in their respective local markets. As such, many companies have turned to advertising in order to help get the word out. The type of advertising you choose will most likely depend on how much money you want to spend and how far your range of services extends. Local movers, for instance, may find newspaper ads an excellent source of new business while national companies may elect for more expensive television or radio spots. When it comes right down to it, however, the key to effective advertising is knowing your target audience. If you want more out of your moving business, learn how to use compulsive ways of achieving marketing goals.
Here are 12 Marketing strategies for a moving company:
1)Make sure your business is easily recognizable in the community you serve
It is important to remember that moving businesses tend to be a “buyer’s market.” With many companies offering similar services in most areas, you have to make it clear and easy for potential customers to choose you.
Brevity is key when it comes to marketing your company, so we’ll leave you with one final thought: Make sure your advertisement or slogan can be easily remembered!
2)Tailor advertisements and promotions to reach different groups within your service area
I believe the importance of joining relevant groups on Facebook cannot be stressed enough. It is a very efficient way to communicate with others in similar businesses as you, and it’s a great way to expand your network. Just by liking or commenting on something in a group, you are able to connect with other members who may not have seen your profile yet.
Continuing with joining relevant groups, it is also an excellent opportunity for you to express what services you provide and post updates about future or current jobs. You can also make new connections by taking part in discussions that might not be related to moving services at all. For example, if there was no discussion going on about moving services but there were posts about gardening, you could always ask a question related to gardening. This allows you to connect with others in the group who might be knowledgeable on that subject, and it will also demonstrate your interest in learning more about what other members have to say.
3)Create a strong visual image of yourself through advertising and your website
When advertising, keep in mind that you are not the only one looking to make an impression. Make sure your ads stand out from the crowd by using eye-catching images or words designed to grab a customer’s attention and create interest.
Gather testimonials from former clients. You can also take pictures of yourself or your workspace to display your personality and professionalism. Write articles about interesting moving stories or share news with regard to the industry you serve.
4)Tell people about your moving business – whether it’s by talking to friends, telling family members or writing on social media
One of the best ways to increase awareness for your moving company is by telling people about it. Whether you’re following up with friends and family, or sharing it on social media, be sure to take the time to tell people about what you do and why you do it. Even if they don’t need your services now, they may know someone that does.
It doesn’t matter how many times we explain how to garner new business, we run into the same result: most people still don’t refer their friends, family members or neighbors to a moving company; which is really unfortunate considering all the bonuses offered when referring someone.
If you have a good move coordinator providing customer service to your customers, then you are already ahead of the game.
5)Somewhat of a contrast to the above, be sure you have business cards and other advertising media at hand for people to take as they leave your moving van or office
This is the one area of marketing that seems to be most overlooked. While it will not get you new business, it will make your customers feel appreciated and more likely to use your services again, or recommend you to family members or friends if they are pleased with their move.
One way to get more business is by having an eye-catching logo on your moving truck. When you are driving around town, people will be able to see what you offer and contact you for any needs they may have. The phone number should also be displayed so that people can easily call if they need a moving company in the area.
While your moving truck is an excellent opportunity for marketing in the area, don’t overlook the office space you have to use as a means of advertising and encouraging business. You will want to make sure that there is plenty of room on your website so when people want to contact you, they can easily do so with any questions they might have about their move.
6)Get your name, phone number, and/or logo in the hands of potential clients regularly so that it becomes associated strongly with what is likely to become the first choice for them when they need to hire a moving company in the future
This could be done through advertisements, leaflets or giveaways. When you do it well, people don’t even know that you are doing this – everything just seems to happen so naturally.
The importance of having your website on your business cards is that it saves space and time. It is also helpful for people who don’t have internet or would rather call. Calling your company gives the client an opportunity to ask questions about their services and take time to make an informed decision.
Many people fail to realize the true value of a gift card. People enjoy receiving gifts, and would not be opposed to returning the favor if they happen to like your service.
I’ve had great success with this strategy, and have been able to get back nearly $20 for each new customer from too much credit card reward points. I encourage anyone who’s trying to build their business up a little more to try this out, as a referral is the best word-of-mouth promotion you can get!
7)Hold personal meetings with potential customers and business associates
Try holding personal meetings with potential customers. This will give you the opportunity to identify what they are looking for in their move and help them to tell you about their preferences.
It will also provide an opportunity for you to sell your services, while building trust and confidence with your potential customer at the same time.
Hire a moving coordinator that has good customer service skills if you are short on time. This is important especially when it comes to guiding your customers through the packing process so that they can be quickly unpacked once they arrive in their destination.
Don’t forget to have business cards and other advertising media at hand for people to take as they leave your moving van or office. This is one area of marketing that seems to be most overlooked.
8)Branding is one of the best ways to achieve recognition quickly
For example, if you are offering moving services specifically for seniors or pets, make sure that information is clearly stated in your advertisements , business cards, and any other form of advertising media.
Make sure you clearly communicate your moving company’s services to potential customers, so they know what to expect from your business. Keep in mind that everyone has their own opinion on things like pricing and benefits, which is why it is important for you to state the facts clearly upfront about what you offer your customers.
9)Invest in a strong web presence
If you establish this consistently, people will start to associate your logo with the moving business and begin to look for it as they need local or international movers. Your website is where new moves are sourced more than through any other medium. The cost of having a great site is nothing compared to the time, money and effort you will save in other areas of your business.
Promote your business through different mediums. Make sure to have a strong web presence, and that you are visible on social media. You can also start a blog if you want, or take any other steps to increase the visibility of your company online.
Be consistent with promoting your business online in order to build awareness for it.
Provide information about what services are offered so that customers know what they’re getting. The more information the better, because different people will have different opinions on the same thing like pricing and benefits.
10)Advertise for new moves regularly
New moves are often the most lucrative because they involve the least amount of risk for you. New customers can be difficult to attract since most people like to work with a business that has a solid reputation and a track record of good service.
Sometimes new moves over-insure for their move, or undervalue their goods. Either way, your moving business will be covered if there is ever a problem with the insurance claim.
Under-insurance can lead to your moving company having to cover un-reimbursed expenses. To avoid situations like this, make sure to talk with your customers about the value of their belongings.
11)Marketing on social media is one of the easiest ways to create great new moves
There are many different social media platforms you can use to promote your business. For example, Instagram and Pinterest are perfect forms of social media for pictures relating to moving and storage.
But your success on an individual platform is rarely guaranteed. You have to do the work yourself, and create consistent content that will enhance your brand.
In this day and age, success or failure in marketing largely depends on how many people share a post, tweet or story about your business.
12)Take note of what other moving companies in your area are doing.
Just because they have had success with a certain form of advertising, however, doesn’t mean that it will work for you as well.
One of the most important things to remember when creating a moving company advertisement is that, while you are trying to reach potential customers, your main goal is always to create an image for yourself that people will remember. While changing up advertisements as needed can be a good idea, always make sure that you are able to maintain a strong image and a recognizable business name.
Check what competitors in your area are doing online. While you’re trying to reach potential customers, your main goal is always to create an image for yourself that people will remember. Change up advertisements as needed while still maintaining a strong image.
To learn more about how you can leverage the power of human psychology in your marketing strategy, contact Alignment Online Marketing today. Our team is ready to help you create a stellar SEO or marketing plan that drives sales by considering how your customers think and behave.
