Southeast region

Local SEO in Virginia Beach, Virginia

Local SEO is how a business shows up on the map near the people who call. For a Virginia Beach business, that means people in Town Center, Sandbridge and the rest of Virginia Beach. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.

Virginia Beach at a glance

people counted in the census
459,470
Source: U.S. Census Bureau, 2020
an independent city, so no county above it
Independent city
Source: Census Bureau, Virginia geography guide, 2010
area codes; new lines may get the newer one
757 and 948
Source: North American Numbering Plan Administrator, 2020

How people search here

Virginia Beach is really a county that calls itself a city. It runs from the Oceanfront strip down to farmland at Pungo and the Back Bay, with Lynnhaven Inlet, Shore Drive and Princess Anne Road as the lines people give directions by. A customer in Sandbridge and one in Kempsville are a long drive apart, and Navy families around Oceana and Dam Neck move in and out all the time. Hampton Roads cities run together, so people search across the lines. A map listing should name the parts of the city you cover, and local SEO can treat each one as its own search.

Neighborhoods to name

The ones you really work in belong on your profile, your pages and your ads.

  • Oceanfront
  • Town Center
  • Sandbridge
  • Great Neck
  • Hilltop
  • Kempsville
  • Lynnhaven
  • Pungo
  • Bayside
  • Ocean Park
  • Thalia
  • Alanton

Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Virginia Beach, it asks for service areas, not an address:

If you don't serve customers at your business address, remove your address from your Business Profile.

Source: Google Business Profile Help

Trades we work with here

How it starts

  1. Step 1: A call with Offer

    Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.

  2. Step 2: A look at where you stand

    We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.

  3. Step 3: A plan in plain words

    You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.

Questions owners ask

Do I need separate listings for Norfolk and Chesapeake?

No. A listing needs a real address where you serve customers, and a van based in Virginia Beach doesn't earn a second one in Norfolk. List the neighboring cities you reach in your service area instead, and put the effort into photos from jobs there.

Do I need an office in Virginia Beach to show up on Maps there?

No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Great Neck or Hilltop, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.

How do we start if my business is in Virginia Beach?

With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Virginia Beach or a few places like Kempsville, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.

Talk to Offer about Virginia Beach.

Tell him what's working and what isn't. You'll leave with a clearer picture either way.