Multnomah County · West
Local SEO in Portland, Oregon
Local SEO is how a business shows up on the map near the people who call. For a Portland business, that means people in Pearl District, Alberta Arts and across Multnomah County. It starts with your Google Business Profile, the listing that shows on Maps, and a call with Offer.
Portland at a glance
- area codes sharing one map; new lines may get either
- 503 and 971
- Source: North American Numbering Plan Administrator, 1999
How people search here
Portland sorts itself by quadrant before neighborhood: Southeast, Northeast, North, Northwest, Southwest. The Willamette River divides east from west, and people on one side rarely cross for a repair. Craftsman bungalows, foursquares and old basements fill Sellwood, Hawthorne and Alberta, so searches are about aging drains and wiring, moss-covered roofs and crawl spaces. Beaverton, Gresham and Lake Oswego are separate cities that customers still lump into a Portland search. Quadrant and neighborhood pages from local SEO suit Portland, and your Google Business Profile should list only the cities you really serve.
Neighborhoods to name
The ones you really work in belong on your profile, your pages and your ads.
- Downtown
- Pearl District
- Alberta Arts
- Hawthorne
- Division-Clinton
- Nob Hill
- Sellwood
- St. Johns
- Mississippi
- Belmont
- Eastmoreland
- Irvington
Google ranks map results on relevance, distance and popularity (its explanation). For a business that travels to customers in Portland, it asks for service areas, not an address:
If you don't serve customers at your business address, remove your address from your Business Profile.
Source: Google Business Profile Help
Trades we work with here
-
Roofers
Repairs and replacements.
-
Plumbers
Leaks, drains and water heaters.
-
HVAC
Heating and cooling repairs.
-
Electricians
Repairs, panels and installs.
-
Locksmiths
Lockouts and rekeys.
-
Garage doors
Springs, openers and doors.
How it starts
-
Step 1: A call with Offer
Your first call is with Offer Ben Saadon, the founder. You talk about your business, your area and what you want more of. No pitch deck.
-
Step 2: A look at where you stand
We check your Google Business Profile, your website and the searches your customers already use, and show you what we find.
-
Step 3: A plan in plain words
You get a short list of what we'd do first and why, so you can decide with the full picture before anything starts.
Questions owners ask
Does my Portland profile cover Beaverton and Gresham?
It can, as a service area, if you work in them. Both are separate cities with their own searchers, and Google weighs distance from the searcher. Add the cities you really cover through your service area settings, and keep your address as the one place you actually operate from.
Do I need an office in Portland to show up on Maps there?
No. A business that goes to its customers can remove its address from its profile and list the areas it serves, such as Hawthorne or Division-Clinton, instead. What Google doesn't accept is a P.O. box or a mailbox standing in for an office, as its rules for business profiles say.
How do we start if my business is in Portland?
With a call with Offer Ben Saadon, the founder. Tell him about your business, whether you cover all of Multnomah County or a few places like Nob Hill, and the work you want more of. He'll tell you honestly what he'd do first, whether or not we work together.
Talk to Offer about Portland.
Tell him what's working and what isn't. You'll leave with a clearer picture either way.