Telecom: 285% Traffic Growth with Zero Ranking Loss
Complete website restructure from broken legacy site to high-performing SEO asset. 340+ technical errors fixed. 285% organic traffic growth. Perfect migration with zero ranking loss.
The Challenge
Telecom software platform had a broken legacy site with 340+ technical SEO errors. 11.2 second load time. 178 bloated pages. Poor mobile experience. Needed complete restructure without losing rankings.
Problem: Site migrations typically lose 20-40% of traffic. Enterprise buyers judge software by website speed. Need perfect migration with zero ranking loss.
What We Did
Step 1: Comprehensive Audit & Planning
Spent 2 months just auditing and planning. No development. Just strategy. Identified 340+ technical errors, redirect strategy, content consolidation plan.
Result: 0% traffic loss vs 20-40% industry average for site migrations. Perfect migration with zero ranking loss.
Step 2: Speed = Enterprise Credibility
Enterprise buyers judge your software by your website. 11.2s load time = "their software is probably slow too." 1.9s load time = "they know performance."
Result: Mobile conversion rate improved 240% (5% → 17%) from speed + UX improvements. Speed is brand positioning.
Step 3: Redirect Strategy Precision
Mapped every single URL with existing rankings, created 1:1 redirect plan, tested every redirect pre-launch. Obsessive? Yes. Effective? Zero ranking loss speaks for itself.
Result: 178 old URLs → 102 new URLs with zero broken redirects or orphaned pages. Perfect migration.
Step 4: Quality Over Quantity
Went from 178 pages to 102 pages. Deleted duplicate content, consolidated thin pages, focused on quality over quantity.
Result: Fewer pages, higher average rankings. Top 5 rankings increased 233% with 43% fewer pages.
The Results
Before
After
"340+ technical errors fixed. 285% traffic growth. Zero ranking loss during migration. They spent 2 months just planning—that's what made the difference. Perfect migration."
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