Pages and guides people search for
Content marketing for service businesses
Content marketing is writing the pages and guides your customers look for, so Google has a reason to send them to you.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who content marketing is for
People search with questions before they call: what a noisy water heater means, or whether a broken door spring is safe to touch. Clear answers on your site bring those people to you. Google asks for people-first content. We plan pages from your search engine optimization (SEO) data and share them through social media.
A good fit if you
- Hear the same customer questions every week
- Have a site with service pages and little else
- Want pages written in plain words
What we take care of
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A plan from real searches
The questions people in your area already search, planned as pages in an order that fits your season.
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Service and town pages
Clear pages for each service and town you cover, about the work you do.
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Guides that answer
Plain answers to what customers ask before they call, with your own photos.
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Written in your voice
We talk with you or your techs, so pages sound like you, not a template.
-
Approved by you first
You read every page before it is published. Nothing goes up without a yes.
What we check first
We start with what you have: your pages, the searches they show up for in Search Console, Google's free search report, and the questions your office hears. We check each page against Google's helpful content questions. Thin or repeated pages get merged first. Pages that deserve links go to link building.
People-first content means content that's created primarily for people, and not to manipulate search engine rankings.
Source: Google on helpful content
Illustrative
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, what customers ask you most and which jobs you want more of.
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Step 2: Plan from searches
We list the questions your customers search and the pages your site is missing.
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Step 3: Write and publish
We write, you approve, we publish, then check what each page brings in.
On your own, or with us
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Topics
On your own
Whatever comes to mind that week.
With Optymizer
What customers search.
-
Writing
On your own
Generic posts, anyone's.
With Optymizer
Your work and your towns.
-
Knowing what works
On your own
No idea once a post goes up.
With Optymizer
Followed in your data.
Content marketing questions
How often do you publish?
It depends on what your customers search and what your site lacks. A few strong pages do more than a stack of thin ones. We set the pace with you on the first call.
Is the writing done by AI?
Our AI agents help with research and first drafts. People edit every page and check every fact, and you approve each page before it is published.
Do I need a blog?
Not always. Many questions are better answered on a service page. We put each answer where a customer is most likely to land on it.
Will content bring calls?
Good pages help people find you and trust you before they call. We cannot promise a number. Google's guidance rewards pages written for readers, and that is what we write.
Can I keep what I have?
Yes. We start by improving the pages you already have, since merging and rewriting thin pages often helps more than adding new ones. Google's SEO Starter Guide covers the basics we follow.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
