Speed That Ranks and Converts

The Problem: Your Slow Site Is Bleeding Revenue

Every slow second costs you money.

Three Ways Slow Speed Kills Revenue:

1. Lower Rankings = Lost Clicks

   • Core Web Vitals are a Google ranking factor (confirmed 2021)
   • Your site loads in 8 seconds, competitor’s loads in 2 seconds
   • Google shows them first in search results
   • You don’t even get the click to prove your services are better

2. Mobile Bounces = Lost Leads

   • 72% of local searches happen on mobile devices
   • 53% of mobile visitors bounce if site takes over 3 seconds to load
   • Your phone rings less because prospects never saw your phone number
   • Half your potential customers gone before page finishes loading

3. Slow Pages = Lost Conversions

   • Every 1 second delay costs you 7% conversions (Google research)
   • Example: 1,000 visitors/month × 3% conversion = 30 leads
   • 3-second delay = 21% fewer conversions = 6 lost jobs/month
   • At $500 average job value = $3,000 monthly lost revenue from speed alone

Core Web Vitals: What Google Actually Measures

Google uses three specific metrics to determine if your site is “fast”:

1. LCP: Largest Contentful Paint

What it measures: How long until the main content loads (hero image, headline, key text)

Scoring:

• Good: < 2.5 seconds (green)
• Needs Work: 2.5–4 seconds (yellow)
• Poor: > 4 seconds (red)

Common fixes:

• Optimize and compress hero images
• Lazy-load offscreen content
• Use CDN for faster asset delivery
• Preload critical resources

2. INP: Interaction to Next Paint

What it measures: How quickly your site responds to user interactions (clicks, taps, typing)

Scoring:

• Good: < 200ms (green)
• Needs Work: 200–500ms (yellow)
• Poor: > 500ms (red)

Common fixes:

• Reduce JavaScript execution time
• Break up long tasks (code that blocks the main thread)
• Use web workers for heavy processing
• Defer non-critical scripts

3. CLS: Cumulative Layout Shift

What it measures: Visual stability (how much content jumps around while loading)

Scoring:

• Good: < 0.1 (green)
• Needs Work: 0.1–0.25 (yellow)
• Poor: > 0.25 (red)

Common fixes:

• Set explicit width/height dimensions on images
• Reserve space for ads and embeds
• Avoid inserting content above existing content
• Use CSS aspect-ratio for responsive elements

Real Speed Optimization Results: Seattle Electrician

Before Optimization:

• Load Time: 12.8 seconds
• LCP: 8.2 seconds
• INP: 620ms
• CLS: 0.38
• PageSpeed Score: 23/100 (mobile)
• Organic Traffic: 1,840 visitors/month

After Optimization (90 Days):

• Load Time: 1.9 seconds ✓
• LCP: 1.2 seconds ✓
• INP: 85ms ✓
• CLS: 0.02 ✓
• PageSpeed Score: 94/100 (mobile) ✓
• Organic Traffic: 5,890 visitors/month ✓

Business Impact:

• 3.2x organic traffic increase (Google rewarded faster site with better rankings)
• 2.1x revenue growth ($180K/mo → $378K/mo in 6 months)
• Mobile conversion improved 127% (fewer bounces, more calls)
• Average map pack rank improved from #5 to #2 across 12 cities

What We Did:

1. Image optimization: Converted 247 images to WebP, reduced total image weight from 18MB to 2.4MB
2. Code cleanup: Removed 680KB of unused CSS and JavaScript
3. Lazy loading: Deferred below-the-fold images and scripts
4. CDN setup: Cloudflare edge caching reduced server response time 73%
5. Critical CSS: Inlined above-the-fold styles to eliminate render-blocking
6. Database optimization: Cleaned up WordPress database, reduced query time 64%

Timeline: 14 days implementation + 30 days for Google to re-crawl and adjust rankings

How We Speed Up Your Site

Week 1: Audit & Baseline

Technical Analysis:

• Google PageSpeed Insights (mobile and desktop)
• GTmetrix waterfall analysis (what loads when, what blocks what)
• WebPageTest from multiple locations (US, international)
• Real-device testing (actual mobile phones on 3G, 4G, WiFi)

Competitive Benchmarking:

• Measure your top 5 competitors’ Core Web Vitals
• Identify speed advantages and gaps
• Set target benchmarks (beat competitors by 20%+)

Week 2-3: Implementation

Image Optimization (2–4 second improvement):

• Convert all images to WebP format (30% smaller than JPEG with same quality)
• Resize images to actual display dimensions (no more 3000px images scaled to 300px in CSS)
• Implement lazy loading for below-the-fold images
• Create responsive image srcsets (small images for mobile, large for desktop)
• Optimize thumbnails, icons, and background images

Code Optimization (1–3 second improvement):

• Minify CSS, JavaScript, and HTML (remove whitespace, comments, unused code)
• Remove unused CSS (most sites load 60%+ unused styles)
• Defer offscreen JavaScript (load after main content)
• Inline critical CSS (styles needed for above-the-fold content)
• Bundle and compress resources (fewer HTTP requests)

Hosting & Infrastructure (0.5–2 second improvement):

• Set up Cloudflare or similar CDN (serve from nearest edge location)
• Enable HTTP/2 or HTTP/3 (faster protocol, multiplexing)
• Configure caching (browser cache, server cache, CDN cache)
• Enable compression (Gzip or Brotli for text files)
• Optimize database queries and server configuration

Week 4: Testing & Monitoring

Validation:

• Re-run all speed tests to confirm improvements
• Test on real devices (iPhone, Android, various browsers)
• Monitor Core Web Vitals in Google Search Console
• Track ranking changes and traffic impact

Ongoing Monitoring:

• Monthly speed audits to catch regressions
• Automated alerts if Core Web Vitals degrade
• Quarterly optimization reviews
• New image/content optimization as site grows

What’s Included in Speed Optimization

One-Time Speed Optimization Package:

Full Speed Audit:

• PageSpeed Insights analysis
• GTmetrix waterfall analysis
• Real-device testing (mobile/desktop)
• Core Web Vitals baseline measurement
• Competitor speed benchmarking

Image Optimization:

• WebP conversion (all existing images)
• Resize to display dimensions
• Lazy-loading implementation
• Responsive image srcsets
• Ongoing image optimization workflow

Code Optimization:

• CSS/JS minification
• Remove unused code
• Critical CSS inlining
• JavaScript deferral
• Resource bundling and compression

Hosting & Infrastructure:

• CDN setup (Cloudflare)
• Caching configuration (browser, server, CDN)
• HTTP/2 or HTTP/3 upgrade
• Compression setup (Gzip/Brotli)
• Database optimization (if WordPress/database-driven)

Pricing: $2,000–$5,000 one-time depending on site complexity

Ongoing Monitoring: Included in SEO packages (or $200/month standalone)

Why Speed Matters More Than Ever

Google’s Algorithm Updates:

• 2018: Mobile-first indexing (mobile speed affects rankings)
• 2020: Core Web Vitals announced as ranking factors
• 2021: Page Experience Update rolled out (speed directly impacts rankings)
• 2023: INP replaces FID as Core Web Vital (interaction speed matters more)

User Behavior Changes:

• Mobile traffic now 72% of local searches
• Attention spans shrinking (mobile users expect instant load)
• Competitors are faster (median local service site is 6.8 seconds, down from 9.2 in 2019)
• Voice search and AI results prioritize fast sites

Business Impact:

• Slow sites lose rankings to faster competitors
• Mobile bounces waste your marketing budget
• Every second delay costs conversions and revenue
• Speed is a competitive advantage most local businesses ignore

Get Started: Speed Optimization

Kai Santos (Technical SEO Specialist) will optimize your site’s Core Web Vitals and page speed:

Step 1: Free Speed Audit (30 minutes)

• Measure your current Core Web Vitals
• Identify specific bottlenecks
• Benchmark against competitors
• Provide detailed improvement plan

Step 2: Implementation (2-3 weeks)

• Image optimization across entire site
• Code cleanup and minification
• CDN and caching setup
• Database and server optimization

Step 3: Validation & Monitoring (ongoing)

• Confirm Core Web Vitals improvements
• Track ranking and traffic impact
• Monitor for speed regressions
• Quarterly optimization updates

Guarantee: See measurable Core Web Vitals improvement (all three metrics in “good” range) within 30 days or full refund.

Ready to rank higher and convert more with a faster site?