Garage Door: 340% Traffic Increase Across 12 Cities
Texas garage door company expanded from 1 city to 12 cities in 18 months. Multi-location SEO strategy. Local citation building. Review generation system. Google Ads optimization. 3.8:1 ROI maintained. Still a client today.
The Challenge
Texas garage door company wanted to expand beyond their single-city operation. They had one location serving Dallas, but wanted to expand to 12 cities across Texas.
Problem: Their existing marketing only worked for one city. No multi-location SEO strategy. No city-specific landing pages. No local citations for new locations. Google Business Profile only set up for one location.
They needed a scalable approach that would work across multiple cities without breaking their budget or ROI.
What We Did
Step 1: Multi-Location SEO Strategy
Built city-specific landing pages for 12 Texas cities. Each city optimized with local keywords, neighborhood content, and service area targeting. Implemented location-based schema markup and Google Business Profile optimization for each location.
Result: Ranked in top 3 Google Maps for 8 cities. Organic traffic: 87/month → 383/month. Each city generates consistent leads.
Step 2: Local Citation Building
Built citations across 40+ directories for each location. Ensured NAP consistency across all platforms. Created location-specific content for each city's unique characteristics.
Result: Local pack visibility increased 340%. Each city now appears in local search results. Consistent brand presence across all locations.
Step 3: Review Generation System
Implemented automated review generation workflow. Followed up with every customer via text and email. Made review process simple and accessible. Responded to all reviews within 24 hours.
Result: Review count: 23 → 187 reviews across all locations. Review rating: 4.2 stars → 4.9 stars. 72% of calls came from Maps listings.
Step 4: Google Ads Multi-Location Campaigns
Created location-specific Google Ads campaigns for each city. Optimized bids based on local competition and CPCs. Implemented call tracking for each location to measure performance.
Result: Cost per lead: $280 → $89. ROI: 2.1x → 3.8x. Each location profitable independently.
The Results
Before
After
"We expanded from 1 city to 12 cities in 18 months. Optymizer built the SEO foundation for each location. Now we're ranking in the top 3 for 8 cities. The multi-location strategy works—each city generates consistent leads."
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