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Garage Door: 340% Traffic Increase Across 12 Cities

Texas garage door company expanded from 1 city to 12 cities in 18 months. Multi-location SEO strategy. Local citation building. Review generation system. Google Ads optimization. 3.8:1 ROI maintained. Still a client today.

340%
Traffic Increase
12
Cities Scaled
3.8:1
ROI
Still Client
Today

The Challenge

Texas garage door company wanted to expand beyond their single-city operation. They had one location serving Dallas, but wanted to expand to 12 cities across Texas.

Problem: Their existing marketing only worked for one city. No multi-location SEO strategy. No city-specific landing pages. No local citations for new locations. Google Business Profile only set up for one location.

They needed a scalable approach that would work across multiple cities without breaking their budget or ROI.

Multi-location expansion challenge visualization

What We Did

Step 1: Multi-Location SEO Strategy

Built city-specific landing pages for 12 Texas cities. Each city optimized with local keywords, neighborhood content, and service area targeting. Implemented location-based schema markup and Google Business Profile optimization for each location.

Result: Ranked in top 3 Google Maps for 8 cities. Organic traffic: 87/month → 383/month. Each city generates consistent leads.

Multi-location SEO dashboard showing city-specific rankings

Step 2: Local Citation Building

Built citations across 40+ directories for each location. Ensured NAP consistency across all platforms. Created location-specific content for each city's unique characteristics.

Result: Local pack visibility increased 340%. Each city now appears in local search results. Consistent brand presence across all locations.

Local citation building process and directory listings

Step 3: Review Generation System

Implemented automated review generation workflow. Followed up with every customer via text and email. Made review process simple and accessible. Responded to all reviews within 24 hours.

Result: Review count: 23 → 187 reviews across all locations. Review rating: 4.2 stars → 4.9 stars. 72% of calls came from Maps listings.

Review count growth graph showing steady increase

Step 4: Google Ads Multi-Location Campaigns

Created location-specific Google Ads campaigns for each city. Optimized bids based on local competition and CPCs. Implemented call tracking for each location to measure performance.

Result: Cost per lead: $280 → $89. ROI: 2.1x → 3.8x. Each location profitable independently.

Google Ads dashboard showing multi-location campaign performance

The Results

Before

1 City
Service Area
87
Organic Traffic/Month
12
Booked Jobs/Month
Not Ranked
Google Maps
$280
Cost Per Lead

After

12 Cities
Service Area
383
Organic Traffic/Month
47
Booked Jobs/Month
Top 3
Google Maps (8 cities)
$89
Cost Per Lead
"We expanded from 1 city to 12 cities in 18 months. Optymizer built the SEO foundation for each location. Now we're ranking in the top 3 for 8 cities. The multi-location strategy works—each city generates consistent leads."
Sarah K.
Operations Manager, Texas Garage Door Company

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