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Electrician: 3.2x Traffic with Speed Optimization

Seattle electrician increased organic traffic 3.2x with site speed optimization and local SEO. Page load time: 8.3s → 2.1s. PageSpeed score: 42 → 92. Mobile conversion rate doubled. Still a client today.

3.2x
Organic Traffic
2.1s
Page Load Time
92
PageSpeed Score
Still Client
Today

The Challenge

Seattle electrician had a slow website (8.3 second load time) and poor local SEO visibility. Their PageSpeed score was 42. Mobile conversion rate was only 18%.

Problem: Customers bounced before the site even loaded. They weren't ranking in Google Maps. Organic traffic was minimal (187 visits/month).

They needed a fast website and strong local SEO to compete in the Seattle market.

Graph showing slow page load times and low conversion rates

What We Did

Step 1: Site Speed Optimization

Rebuilt website with speed-first architecture. Optimized images (WebP format, lazy loading). Minimized CSS and JavaScript. Implemented CDN. Optimized for Core Web Vitals (LCP, FID, CLS).

Result: Page load time: 8.3s → 2.1s. PageSpeed score: 42 → 92. Mobile conversion rate: 18% → 41%.

PageSpeed comparison showing before and after scores

Step 2: Local SEO Overhaul

Optimized Google Business Profile with proper categories, photos, and posts. Built location-specific landing pages for Seattle neighborhoods. Implemented review generation system. Created service-specific pages.

Result: Google Maps ranking: Not visible → Top 3. Organic traffic: 187/month → 598/month. Local pack visibility increased 240%.

Google Maps rankings before and after showing top 3 position

Step 3: Mobile-First Design

Redesigned website with mobile-first approach. 78% of electrician searches are mobile. Optimized for touch interactions. Large click-to-call buttons. Simplified navigation.

Result: Mobile conversion rate increased from 18% to 41%. Bounce rate: 64% → 28%. Time on site: 1.2 min → 3.8 min.

Mobile-first design showing optimized user experience

Step 4: Google Ads Optimization

Launched Google Ads targeting high-intent emergency keywords. Implemented call tracking and conversion attribution. Optimized for cost per lead, not just clicks.

Result: Cost per lead: $280 → $142. ROI: 2.3x → 4.1x. More efficient ad spend.

Google Ads performance dashboard showing optimization results

The Results

Before

187
Organic Traffic/Month
8.3s
Page Load Time
42
PageSpeed Score
18%
Mobile Conversion Rate
Not Ranked
Google Maps

After

598
Organic Traffic/Month
2.1s
Page Load Time
92
PageSpeed Score
41%
Mobile Conversion Rate
Top 3
Google Maps
"Site speed was killing us. 8-second load times meant customers bounced before they could even see our services. After the optimization, load time dropped to 2 seconds and our mobile conversion rate doubled."
Mike T.
Owner, Seattle Electrician Services

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