Locksmith: 3X More Calls in 6 Months
Phoenix locksmith went from 40 calls/month to 380 calls/month. Local SEO domination. Site speed optimization. Google Ads targeting. Review generation. 4.2:1 ROI maintained. Still a client today.
The Challenge
Mike ran a solo locksmith operation in Phoenix. One van, one technician (himself), working 60-hour weeks. Good at the work. Terrible at marketing.
He was getting about 40 calls per month. Roughly half from repeat customers and word-of-mouth. The other half from an expensive local directory listing that charged $800/month for maybe 10-15 leads.
His website? Built by his nephew in 2014. Loaded slower than a government website. Not mobile-friendly. Looked like it was designed in Microsoft Word. Zero search visibility.
When people searched "locksmith near me" or "emergency locksmith Phoenix" at 2 AM with a broken lock, they found his competitors. Not him.
What We Did
Step 1: Local SEO Overhaul
Optimized Google Business Profile with proper categories, photos, and posts. Built location-specific landing pages for 12 Phoenix neighborhoods. Implemented aggressive review generation (went from 8 → 127 reviews). Created service-specific pages (car lockout, residential, commercial). Built local citations across 40+ directories.
Result: Google Maps ranking: Not visible → Top 3 for 23 keywords. Organic search traffic: 120/month → 1,840/month.
Step 2: Site Speed Optimization
Rebuilt website from scratch with speed-first architecture. Implemented mobile-first design (72% of locksmith searches are mobile). Optimized for Core Web Vitals (LCP, FID, CLS). Added click-to-call buttons prominently on every page.
Result: Page load time: 9.4s → 1.8s. Mobile conversion rate: 12% → 38%. Bounce rate: 68% → 24%.
Step 3: Google Ads Targeting
Launched Google Ads targeting high-intent emergency keywords ("locksmith near me", "emergency locksmith Phoenix"). Implemented smart bidding with conversion tracking. Created ad copy focused on speed, availability, and trust signals.
Result: Ad spend efficiency: $340 CPA → $127 CPA. Overall ROI: 1.2x → 3.2x.
Step 4: Review Generation
Implemented automated review generation workflow. Followed up with every customer via text and email. Made review process simple and accessible. Responded to all reviews (positive and negative) within 24 hours.
Result: Review count: 8 → 127 reviews. Review rating: 4.1 stars → 4.8 stars. 68% of calls came from Maps listings.
The Results
Before
After
"I went from barely scraping by to hiring two employees and buying a second van. My phone rings constantly now. The AI thing even books jobs while I'm sleeping. I thought that was science fiction. Best part? I actually understand what's working. Offer shows me exactly where every customer comes from and how much they cost. No BS, no vague "brand awareness" talk. Just real numbers."
What Our Clients Say
See how we've helped businesses across industries achieve measurable results.
Top 3 rankings for 68% of our target keywords. We compete against billion-dollar healthcare conglomerates. Optymizer built content depth that matched our expertise—80+ pages of clinical documentation, compliance guides, product specs. You can't fake authority in healthcare, and they didn't try.
”Aisha Okafor
Doctor at Advanced Medical Devices Inc
November 2024
$4.1M in hotel bookings from organic search. We're a boutique hotel group competing against Marriott and Hilton. Optymizer built hyper-local content targeting neighborhoods (Brickell, Wynwood, South Beach) and international travelers. Bilingual SEO (English/Spanish) was critical—42% of bookings came from Spanish-language searches.
”Alejandra Gomez
Client at Miami Luxury Stays
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Page load time from 9.4s to 1.8s in 6 weeks. We're a SaaS platform serving 50K+ users—every second of delay costs us $12K/month in churn. Sarah's team rebuilt our frontend architecture, implemented lazy loading, and optimized our CDN. Churn dropped 34%.
”Alex Park
Client at CloudSync Technologies
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520% growth in subscription eCommerce revenue. Our DTC supplement brand needed subscription optimization. Rachel built educational content, optimized product pages for recurring keywords, and improved subscription UX. Monthly recurring revenue increased from $42K to $260K.
”Amanda Foster
Doctor at VitalHealth Supplements
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340% increase in listing inquiries for luxury properties. Real estate SEO is about targeting the right buyers—high-net-worth individuals, not tire-kickers. They built neighborhood guides for Gold Coast, Lincoln Park, and Streeterville that attracted qualified buyers.
”Amanda Foster
Client at Foster Luxury Realty
November 2024
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