Fintech: 420% Growth Across 6 Countries
Payment processing platform expanded internationally across 6 countries. International SEO, compliance-focused optimization, multi-language implementation. 420% traffic growth. Zero compliance issues.
The Challenge
Fintech payment processing platform wanted to expand internationally. US-only operation needed to scale to 6 countries. Financial compliance requirements (PCI-DSS, GDPR, FCA). Multi-language support needed.
Problem: International expansion requires country-specific compliance knowledge. Translation isn't enough—need localization. Hreflang implementation is complex. Global performance optimization required.
What We Did
Step 1: International Localization
Country-specific keyword research (UK searches differently than US), local compliance info (FCA vs SEC), regional trust signals (local certifications), culturally appropriate messaging.
Result: German pages with proper localization convert 4.2x better than direct translations. International traffic: 12% → 58%.
Step 2: Financial Compliance
PCI-DSS for payment processing. GDPR for EU. CCPA for California. FCA regulations for UK financial services. Learned it, documented it, implemented it properly.
Result: Zero compliance issues in 18+ months. Legal team approved every market entry.
Step 3: Hreflang Implementation
Implemented 8-way hreflang (en-US, en-CA, en-GB, en-AU, de-DE, fr-FR, es-ES, pt-BR) with proper fallback logic. Google needs to know which language/region version to show.
Result: Proper hreflang = right page for right user = 92% conversion rate parity with US.
Step 4: Global Performance Optimization
CDN deployment cut international load times by 62%. A user in Sydney doesn't want to wait for a server in Virginia. Optimized for global performance, not just US speed.
Result: Faster international pages = lower bounce rates = higher conversion rates. International conversion rate: 45% of US rate → 92% of US rate.
The Results
Before
After
"420% traffic growth across 6 countries. They learned financial compliance requirements, implemented proper hreflang, and optimized for global performance. International expansion that actually works."
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