Social Media Marketing

Build engaged communities across all major social platforms. Our comprehensive social media marketing services combine organic content strategy, community management, and paid advertising.

Market Analysis: Social Media Marketing in 2025

Social media marketing has transformed from optional brand-building tactic to mandatory customer acquisition channel. 78% of local service customers research businesses on social media before hiring, 63% discover local businesses through social platforms, and 47% say social media presence influences trust and credibility. Yet organic reach continues collapsing: Facebook organic reach averages 2.2% (down from 16% in 2012), Instagram organic reach 5-15% depending on account size, and LinkedIn organic reach 2-5% for company pages.

The social media landscape is fragmented across platforms serving different demographics and purposes. Facebook dominates 35+ demographics (2.9 billion monthly active users but aging user base), Instagram reaches 18-34 year-olds (visual content platform with 2 billion users), LinkedIn targets B2B decision-makers (1 billion professionals), TikTok captures Gen Z and younger millennials (1 billion users with 52 minutes average daily usage), and YouTube serves video-first audiences (2.7 billion users with 1 billion hours watched daily).

Local service businesses face unique social media challenges. Generic social media advice from national agencies (post 3x daily, use trending sounds, leverage influencers) ignores local business realities: limited content creation resources (technicians doing fieldwork can’t film daily behind-the-scenes content), small local audiences (plumber serving one city has finite addressable market unlike national brands), and need for direct-response conversions (likes don’t pay bills—phone calls and service requests do).

Paid social advertising provides controlled reach when organic fails. Facebook/Instagram Ads platform enables precise local targeting (3-mile radius around service area, homeowners age 35-65, household income $75K+), LinkedIn Ads target job titles and company sizes for B2B services, and YouTube Ads capture video intent. However, 68% of local service businesses waste ad budgets on awareness campaigns driving engagement without conversion tracking.

The content creation bottleneck limits social media effectiveness. Businesses posting inconsistently (2-3 times monthly vs. recommended 12-20 monthly posts) lose algorithm favor and audience engagement. Stock photos and generic content blend into social feeds ignored by audiences. User-generated content (customer reviews, project photos, testimonials) remains underutilized despite 5x higher engagement than brand-created content.

Our social media approach prioritizes three areas: platform-specific content strategy (tailoring content formats and messaging to each platform’s algorithm and audience), direct-response conversion tracking (measuring phone calls, form submissions, and bookings driven by social—not just likes and comments), and hybrid organic-paid strategy (using organic content to build authority while using paid advertising to ensure content reaches target audiences despite algorithmic suppression).

Social Media for Home Services Businesses

Contractors, plumbers, HVAC companies, and electricians need visual before/after content, emergency service promotion, and local community engagement building trust with homeowners.

Challenges Home Services Face

• Limited content creation capacity (field crews focused on service work, not social media)
• Seasonal demand fluctuations (HVAC busy in summer/winter, landscaping in spring/summer)
• Difficulty creating engaging content from routine service work (toilet repairs not inherently viral)
• Need for direct-response conversions (likes don’t schedule service calls)

How We Help

We create visual before/after content showcasing transformation. Plumbers share dramatic drain cleaning before/afters, water damage restoration progress, and repiped home comparisons. HVAC companies document system replacements, efficiency improvements, and emergency repairs. Electricians showcase electrical panel upgrades, landscape lighting installations, and smart home integrations. Visual proof builds credibility and demonstrates expertise.

Emergency service content emphasizes availability and reliability. Facebook posts highlighting “24/7 emergency service available” with click-to-call functionality. Instagram Stories showing emergency response times and customer testimonials. Seasonal urgency content (frozen pipe prevention before winter storms, AC tune-ups before summer heat waves) drives proactive service requests. Emergency promotion increases call volume 25-40% during seasonal peaks.

Local community engagement builds long-term trust. Sponsoring youth sports teams and sharing game results earns community goodwill. Participating in local charity events (Habitat for Humanity builds, food bank volunteering) demonstrates values alignment. Seasonal safety tips (winterizing outdoor faucets, generator safety during storms, carbon monoxide prevention) provide value earning audience loyalty. Community content outperforms promotional content 3:1 for engagement.

Paid social advertising targets homeowners in service area. Facebook/Instagram Ads geo-targeted to 5-10 mile radius around office, targeting homeowners age 35-65 with household income $60K+. Seasonal campaigns promoting furnace maintenance (September-October), AC tune-ups (March-April), and emergency services during storms. Retargeting website visitors who viewed service pages but didn’t call. Average customer acquisition cost from social ads $47-89 vs. $120-180 from Google Ads.

Real Results

Plumbing company posted 4x weekly (before/after photos, emergency tips, community involvement) and ran targeted Facebook Ads. Social media following grew from 340 to 2,100 in 12 months. Monthly service calls from social increased from 3 to 27. Emergency service requests from Facebook ads averaged $890 job value at $64 acquisition cost (13.9x ROI). Total annual revenue from social media efforts: $142K.

Social Media for Healthcare Providers

Medical practices, dental offices, and healthcare providers need HIPAA-compliant patient engagement, educational health content, and reputation management across review platforms.

Challenges Healthcare Faces

• HIPAA compliance preventing patient testimonials without authorization
• Medical advertising regulations in many states limiting health claims
• Sensitive health topics requiring medical accuracy and disclaimers
• Reputation vulnerability (negative reviews disproportionately impacting medical practices)

How We Help

We create HIPAA-compliant patient engagement content. Educational health posts answering common questions (“How often should I visit the dentist?” “What’s the difference between urgent care and ER?”) provide value without violating privacy. Office culture content (team celebrations, community involvement, new equipment unveilings) humanizes practice. Seasonal health tips (flu shot reminders, allergy prevention, sunscreen advice) demonstrate expertise while serving audience.

Medical education content demonstrates expertise compliantly. Video content explaining procedures (dental implant process, orthopedic surgery recovery, physical therapy exercises) without identifying patients. Myth-busting posts addressing health misinformation (“Do root canals cause cancer? No—here’s the evidence”). Preventive health content aligned with seasons (back-to-school immunizations, holiday stress management, New Year fitness tips). Educational content earns 3.5x higher engagement than promotional content.

Review generation and reputation management protect online reputation. Automated review request systems sending post-appointment texts requesting Google and Facebook reviews. Response protocols for negative reviews (acknowledge concerns, invite offline resolution, demonstrate commitment to improvement). Positive review amplification (sharing 5-star reviews on social media with patient permission). Active reputation management increases average rating from 3.9 to 4.6 stars, 23% increase in consultation requests.

Platform-specific healthcare strategies leverage unique platform strengths. Facebook for community building and appointment reminders (2.9 billion users, skews older demographic matching healthcare decision-makers). Instagram for visual health education and office culture (younger patients, visual content preference). LinkedIn for physician credibility and referral relationships (B2B networking with other healthcare providers). YouTube for long-form procedure explanations and patient education series.

Real Results

Dental practice posted 3x weekly educational content and ran Facebook appointment reminder campaigns. Following grew from 520 to 1,850. Patient-generated Google reviews increased from 2/month to 11/month. Average rating improved from 4.1 to 4.7 stars. New patient consultations from social increased from 4/month to 18/month. Facebook appointment reminder ads achieved $28 cost per consultation (vs. $127 from Google Ads).

Social Media for Legal Services

Law firms need thought leadership content positioning attorneys as experts, case results showcasing expertise (within attorney advertising rules), and targeted LinkedIn presence for referral development.

Challenges Legal Services Face

• Attorney advertising rules limiting case results and client testimonials in many states
• Complex legal topics difficult to explain in social-friendly formats
• Competitive saturation (many attorneys posting similar content)
• Difficulty demonstrating ROI (long sales cycles, high-value clients with extensive research)

How We Help

We create compliant thought leadership content establishing expertise. Legal tip posts explaining rights and processes (“What to do if arrested,” “5 estate planning documents everyone needs,” “Child custody factors Colorado courts consider”). Current event legal analysis (new laws affecting clients, high-profile case implications, regulatory changes). Practice area FAQs addressing common client questions. Educational content builds authority and trust preceding consultation requests.

Case results content follows state-specific advertising rules. Anonymous case summaries highlighting positive outcomes without identifying clients or guaranteeing results (“Successfully negotiated settlement in complex divorce involving business valuation”). Practice area expertise demonstrations (successful appeals, favorable jury verdicts, strategic plea negotiations). Disclaimers ensuring compliance with attorney advertising regulations. Case results convince prospects of expertise while maintaining ethical compliance.

LinkedIn strategy targets referral sources and high-value clients. Attorney profiles optimized for visibility in legal searches (complete experience sections, bar admissions, publications, speaking engagements). Thought leadership articles published on LinkedIn (500-800 words analyzing legal developments). Strategic connection building with complementary professionals (accountants, financial advisors, business consultants referring clients). LinkedIn generates 67% more leads for B2B legal services than Facebook.

Video content humanizes attorneys and explains complex topics. Short-form video explainers (60-90 seconds answering common legal questions). Attorney introduction videos showing personality and approachability. Process walkthrough videos demystifying legal procedures (what to expect during mediation, deposition preparation, court hearings). Video content receives 8x higher engagement than text-only posts.

Real Results

Family law attorney posted 2x weekly legal tips and case study posts (compliant with advertising rules). LinkedIn following grew from 340 to 1,240 (largely referral sources and potential clients). Consultation requests from social increased from 2/month to 9/month. Average case value from social-sourced clients $12,400 (vs. $8,700 overall average—higher-research clients finding attorneys through thought leadership). Annual revenue from social media-sourced cases: $134K.

Social Media for Professional Services

Accountants, consultants, financial advisors, and business services need LinkedIn presence for B2B lead generation, thought leadership for credibility, and industry-specific content.

Challenges Professional Services Face

• Difficulty creating engaging content from dry topics (accounting, financial planning, consulting)
• Long B2B sales cycles (6-18 months from awareness to contract)
• Competition from personal brands (individual professionals outperforming company pages)
• Content commoditization (thousands of professionals posting similar tax tips)

How We Help

We develop thought leadership content demonstrating specialized expertise. Tax planning posts targeting specific industries (“Construction business tax strategies,” “Medical practice retirement planning”). Business trend analysis providing unique insights (“2025 cash flow challenges for Colorado retailers”). How-to guides addressing client pain points (“Choosing business structure: LLC vs. S-Corp vs. C-Corp”). Thought leadership differentiates from commodity advice flooding social feeds.

LinkedIn-first strategy emphasizes platform where B2B decisions happen. Individual advisor/consultant profiles (personal brands outperform company pages 8:1 on LinkedIn). Strategic publishing schedule (2-3 posts weekly during business hours when decision-makers active). Engagement with prospects and referral sources (commenting on potential client posts, sharing industry content). LinkedIn generates 89% of B2B professional services social leads.

Content repurposing maximizes content creation efficiency. One core piece (1,200-word blog post) generates 8 social assets: LinkedIn article, 3 LinkedIn carousel posts highlighting key points, 2 short-form video summaries, Instagram infographic, Facebook discussion post. Repurposing reduces content creation time 70% while maintaining consistent presence.

Webinar and event promotion leverage social for registration. Free educational webinars (“Small Business Tax Planning for 2025,” “Retirement Planning for Business Owners”) promoted through LinkedIn and Facebook ads. Local networking event promotion and post-event content. Speaking engagement publicity building credibility. Webinars generate qualified leads (23% average conversion from attendee to consultation).

Real Results

Financial advisor posted 2x weekly on LinkedIn (industry analysis, planning tips, client success stories) and hosted quarterly webinars promoted through social ads. LinkedIn connections grew from 520 to 2,340 (largely high-net-worth prospects and referral sources). Webinar registrations averaged 47 per event, 23% converting to consultations. New client acquisition from social: 14 clients in 12 months averaging $147K AUM per client. Total new AUM from social: $2.06M generating $20,600 annual revenue.

Social Media for E-commerce Businesses

Online retailers need product showcases, user-generated content, influencer partnerships, and social commerce functionality driving direct sales.

Challenges E-commerce Face

• Product photography and content creation at scale (hundreds or thousands of SKUs)
• Platform fragmentation (TikTok Shop, Instagram Shopping, Facebook Marketplace all different)
• Intense competition for attention (competing with Amazon, major retailers, and millions of small sellers)
• Attribution complexity (customer journey spanning multiple platforms and touchpoints)

How We Help

We implement social commerce enabling direct purchasing from social platforms. Instagram Shopping product tagging (customers purchase without leaving app), Facebook Shop storefront integration, TikTok Shop for Gen Z audience, Pinterest Shopping Ads for product discovery. Social commerce reduces friction in purchase path increasing conversion rates 40-60% vs. sending to website.

User-generated content (UGC) showcases real customers and products. Customer photo repurposing (sharing customer product photos with permission and credit). Review highlighting on social media (sharing 5-star reviews with product images). Customer unboxing video sharing (TikTok and Instagram Reels format). UGC content generates 5x higher engagement and 4x higher conversion rates than brand-created content.

Influencer partnership strategy leverages trusted voices. Micro-influencer collaborations (5K-50K followers with engaged niche audiences) rather than expensive celebrity partnerships. Product seeding programs (sending products to relevant creators for authentic reviews). Affiliate programs enabling creators to earn commissions on sales. Influencer-generated content (IGC) provides authentic product showcases and social proof.

Platform-specific product content optimizes for each algorithm. TikTok Reels showing products in use with trending sounds (60-second product demonstrations). Instagram carousel posts with multiple product angles and benefits. Pinterest Idea Pins creating inspiration boards featuring products. YouTube product reviews and how-to videos providing detailed information. Platform-optimized content receives 3-7x higher reach than cross-posted identical content.

Real Results

Outdoor gear e-commerce brand posted 5x weekly (product showcases, UGC reposts, educational content) and partnered with 24 micro-influencers. Social media revenue increased from $12K/month to $67K/month. Instagram Shopping enabled direct purchases reducing friction. TikTok viral video (340K views) drove $42K in sales over 72 hours. Annual revenue from social media: $804K at 23.4% of total revenue (vs. 8% previously).

Service Tiers

Feature	Basic	Professional	Enterprise
Platforms Managed	2 platforms	4 platforms	6+ platforms
Monthly Posts	12 posts	20 posts	30+ posts
Content Creation	Stock + templates	Semi-custom	Full custom
Community Management	Response within 48h	Response within 24h	Real-time monitoring
Paid Advertising	None	1 campaign	Multi-campaign
Monthly Ad Budget	N/A	$500-$1,500	$2,000+
Video Content	None	2 videos/month	4+ videos/month
Graphics Creation	Template-based	Semi-custom	Full custom design
Influencer Outreach	None	2-3 partnerships/year	6+ partnerships/year
Analytics Reporting	Monthly summary	Detailed analytics	Real-time dashboard
Strategy Calls	Quarterly	Monthly	Bi-weekly
Best For	Small local business	Growing businesses	Multi-location or e-commerce
Monthly Investment	$797	$1,997	Custom

Frequently Asked Questions

1. Which social media platforms should we use?

Platform selection depends on target audience demographics and business model. B2C local services (plumbers, dentists, contractors) prioritize Facebook (2.9B users age 35-65, local targeting capabilities) and Instagram (2B users age 18-45, visual content). B2B professional services (accountants, consultants, software) prioritize LinkedIn (1B professionals, business decision-makers). E-commerce brands layer TikTok (1B users under 35, product discovery) and Pinterest (450M users, visual shopping intent). YouTube works across all categories for educational long-form content. We recommend starting with 2-3 platforms matching target audience rather than spreading thin across all platforms poorly.

2. How often should we post on social media?

Posting frequency balances algorithm favor and content quality. Facebook algorithm rewards consistent posting: 4-7x weekly for business pages (daily posting improves reach 48% vs. 2-3x weekly). Instagram prefers 3-5x weekly posts plus daily Stories (maintaining top-of-mind awareness). LinkedIn benefits from 2-3x weekly strategic posts (daily posting appears spammy to professional audience). TikTok rewards daily posting for algorithm visibility (top creators post 1-3x daily). However, quality beats quantity: 12 high-quality strategic posts monthly outperform 30 rushed low-quality posts. We establish sustainable posting cadence balancing consistency and quality.

3. Can social media generate actual leads and sales?

Yes, when properly tracked and optimized for conversion. Social media generates leads through click-to-call functionality (mobile users calling directly from Facebook posts), form submissions (lead generation ads capturing contact info), website traffic (driving to landing pages with clear calls-to-action), and direct messaging (customers inquiring through Facebook Messenger, Instagram DM). Average lead quality varies by platform: Facebook leads convert at 12-18% (mid-quality), LinkedIn leads convert at 25-35% (high-quality for B2B), Instagram leads convert at 8-15% (younger demographic, lower intent). We implement conversion tracking measuring phone calls, form submissions, and revenue—not just vanity metrics like likes and comments.

4. What’s the difference between organic and paid social media?

Organic social is unpaid content reaching followers and their networks through sharing and engagement. Organic reach averages 2-5% of followers due to algorithmic suppression (Facebook shows organic posts to 2.2% of page followers). Paid social is advertising ensuring content reaches target audiences beyond organic limits. Paid reach is controllable (budget determines impressions) and targetable (age, location, interests, behaviors). Optimal strategy combines organic and paid: organic content builds authority and community, paid advertising ensures content reaches target audience and drives direct-response conversions. Organic-only strategies leave reach to chance. Paid-only strategies lack credibility and authority.

5. How do we measure social media ROI?

Social media ROI tracks through conversion metrics tied to revenue. Lead generation: phone calls tracked through call tracking numbers, form submissions through UTM parameters, direct messages through Facebook/Instagram inbox. E-commerce sales: social platform purchase attribution (Instagram Shopping, TikTok Shop), website sales from social traffic (UTM tracking), and promo code usage (platform-specific discount codes). Brand awareness: follower growth, engagement rates, reach and impressions. We implement Google Analytics goals, call tracking integration, and platform-specific conversion tracking measuring social media contribution to revenue—not just engagement vanity metrics. Typical local service business social media ROI: 3-7x for organic efforts, 4-12x for paid advertising.

6. Should we respond to negative comments and reviews on social media?

Always respond to negative feedback professionally and promptly. Public response demonstrates customer service commitment to broader audience (67% of consumers influenced by how businesses handle complaints). Response template: acknowledge concern, apologize for negative experience, invite offline resolution (“Please DM us or call [number] so we can make this right”), demonstrate commitment to improvement. Never argue publicly, delete critical comments (appears defensive and dishonest), or ignore negative feedback (appears uncaring). 82% of consumers say authentic responses to negative reviews improve their perception of businesses. Negative feedback handled well becomes positive brand signal.

7. Can we automate social media posting?

Partial automation increases efficiency while maintaining authenticity. Content scheduling tools (Hootsuite, Buffer, Sprout Social) allow batch content creation and scheduled publishing reducing daily time investment from 2 hours to 30 minutes weekly. Automated posting works for planned content (educational tips, service promotions, industry news). Real-time engagement requires human monitoring: responding to comments and messages, sharing timely content (local news, seasonal events, trending topics), and community management. We recommend 70% scheduled content and 30% real-time engagement. Full automation without human oversight appears robotic and damages credibility.

8. How long until we see results from social media?

Social media timeline: 0-3 months establishing presence (consistent posting, follower growth, initial engagement), 3-6 months building momentum (algorithm favor improving organic reach, community forming, engagement increasing), 6-12 months generating measurable business results (lead flow from social, conversion tracking proving ROI). Paid social advertising shows faster results: lead generation ads drive phone calls within 24-48 hours, retargeting campaigns convert website visitors within 7-14 days. Organic social is long-term investment building brand equity. Paid social is short-term tactic driving immediate conversions. Combining both accelerates results: paid ads drive initial leads while organic builds sustainable long-term presence.

9. Do we need video content or are images enough?

Video content significantly outperforms static images across all platforms. Video posts receive 48% more views and 35% higher engagement than image posts on Facebook. Instagram Reels achieve 3x higher reach than static feed posts. TikTok is video-only platform capturing younger demographics. YouTube is second-largest search engine (1 billion hours watched daily). Video requirements vary by platform: TikTok and Instagram Reels prefer 15-60 second vertical videos, YouTube favors 8-15 minute educational videos, Facebook video posts perform best 60-90 seconds. Start with short-form video (Instagram Reels, TikTok) repurposing existing content (project photos turned into timelapse, customer testimonials, quick tips). Professional production not required—authentic smartphone video outperforms overly polished corporate content.

10. What should we post about when our business isn’t inherently interesting?

“Boring” businesses have untapped content opportunities through strategic framing. Behind-the-scenes content humanizes business (team introductions, office culture, day-in-the-life of technician). Educational content provides value (how-to guides, industry tips, myth-busting posts). Customer success stories demonstrate results (before/after, testimonials, problem-solution narratives). Local community involvement shows values (charity work, event sponsorships, local partnerships). Industry commentary positions expertise (reacting to trends, analyzing news, answering FAQs). Plumbers share drain cleaning tips preventing future clogs. Accountants explain tax law changes affecting small businesses. Dentists myth-bust dental health misinformation. Every business has expertise valuable to target audience—content strategy extracts and packages that expertise.

Case Studies

Case Study 1: Home Services Social Media Lead Generation

Client: Electrical contractor, 8 electricians, serving suburban metro area

Challenge: Zero social media presence beyond abandoned Facebook page with 47 followers (created 2018, last post 2019). 100% lead generation from Google Ads spending $5,400/month at $167 cost per lead. Seeking diversified lead sources reducing dependency on single expensive channel. Wanted measurable ROI proving social media contribution to revenue.

Solution: Rebuilt social media presence with conversion-focused strategy. Created Facebook Business Page and Instagram account with complete profiles, service area information, and call-to-action buttons. Implemented 4 posts weekly strategy: before/after project photos (showcasing electrical panel upgrades, landscape lighting, smart home installations), electrical safety tips (preventing common hazards, seasonal maintenance), emergency service content (24/7 availability messaging, urgent response times), and local community involvement (youth sports sponsorships, charity work).

Launched Facebook/Instagram lead generation ad campaigns geo-targeted to 10-mile service radius, targeting homeowners age 35-65, household income $75K+. Ad creative featuring before/after electrical panel photos and emergency service messaging. Click-to-call functionality enabling mobile users to call directly from ads. Service-specific campaigns for high-value work (electrical panel upgrades, EV charger installations, whole-home generators).

Implemented conversion tracking measuring phone calls (call tracking number in social profiles and ads), form submissions (contact form on website linked from social), and direct messages (Facebook Messenger and Instagram DM inquiries). Integrated social leads into CRM tracking from initial contact through closed sale measuring actual revenue attribution.

Community engagement strategy building local trust. Partnering with local youth sports teams (posting game updates, sponsorship visibility). Sharing seasonal electrical safety content aligned with local events (holiday lighting safety, storm preparedness). Responding to all comments and messages within 4 hours demonstrating customer service commitment.

Results: Facebook followers grew from 47 to 2,340 over 12 months. Instagram followers reached 1,120. Monthly social media-sourced leads increased from 0 to 34 (27 phone calls, 5 form submissions, 2 direct messages). Lead quality comparable to Google Ads: 29% conversion rate from lead to booked job. Average job value from social leads $1,240 (vs. $890 from Google Ads—social driving higher-value electrical panel and EV charger work). Social media cost per lead $52 (vs. $167 from Google Ads representing 69% cost reduction). Monthly ad spend $1,800 generating average $10,600 revenue (5.9x ROI). Annual revenue from social media: $127K. Diversified lead sources reducing Google Ads dependency from 100% to 62%.

Case Study 2: Medical Practice Patient Engagement

Client: Multi-specialty medical practice, 12 physicians, 4 locations across metro area

Challenge: Poor online reputation (3.6 average rating from 34 reviews across Google and Facebook). Limited patient engagement between appointments. Reliance on expensive traditional marketing (billboards, direct mail). Patients unaware of full scope of services (cardiology, orthopedics, primary care all under one practice). Difficulty competing with hospital system marketing budgets.

Solution: Implemented HIPAA-compliant social media strategy focusing on patient education and community health. Created content calendar publishing 3x weekly: Monday health tips (seasonal illness prevention, fitness advice, nutrition information), Wednesday office culture content (physician introductions, staff spotlights, new equipment announcements), Friday patient education (procedure explainers, myth-busting, preventive care importance). All content medically accurate, physician-reviewed, and HIPAA-compliant (no patient identification or health information).

Reputation management system driving review generation. Post-appointment text messages (sent 24 hours after visit) requesting Google and Facebook reviews with direct links. Front desk staff mentioning positive review requests during checkout. Positive review sharing on social media (with patient permission) showcasing 5-star experiences. Negative review response protocol acknowledging concerns and inviting offline resolution.

Facebook appointment reminder ads targeting existing patients. Audience segments based on last visit date: patients not seen in 12+ months receiving “Schedule your annual checkup” ads, patients with chronic conditions receiving specialty-specific reminders. Geo-targeting 10-mile radius around each of 4 practice locations. Cost-per-conversion significantly lower than new patient acquisition.

Community health initiative building local presence. Sponsoring local 5K runs and health fairs (brand visibility, community goodwill). Participating in health awareness campaigns (flu shot clinics, COVID vaccination drives, heart health month). Physician expert commentary on local health topics earning media coverage and social shares.

Results: Social media following grew from 340 to 4,280 across Facebook and Instagram. Patient-generated reviews increased from 2/month to 14/month. Average rating improved from 3.6 to 4.6 stars across platforms (more positive reviews diluting historical negative reviews). New patient consultations from social media increased from 3/month to 24/month. Facebook appointment reminder campaigns achieved $31 cost per appointment (vs. $147 from traditional marketing). Patient awareness of full service scope increased 67% (patients discovering cardiology or orthopedics through social content). Annual patient acquisition cost decreased 42% through social media replacing traditional marketing spend.

Case Study 3: E-commerce Social Commerce Strategy

Client: Home décor e-commerce site, 840 SKUs, competing with Wayfair and major retailers

Challenge: Heavy reliance on Google Shopping ads (72% of revenue) creating margin pressure and vulnerability to algorithm changes. Social media presence limited to occasional product posts receiving minimal engagement. Zero influencer partnerships or user-generated content strategy. Instagram following 1,200 (largely inactive followers), TikTok account created but abandoned after 4 posts. Average order value $127 (lower than desired $175+ target).

Solution: Implemented comprehensive social commerce strategy. Set up Instagram Shopping (product catalog integration, product tagging in posts and Stories), Facebook Shop (full product catalog storefront), TikTok Shop (video-first product showcases). Enabled direct purchasing from social platforms reducing friction in customer journey (customers purchase without leaving social apps).

Content creation focusing on lifestyle inspiration and room transformations. Instagram feed showcasing styled room photos (mixing products to inspire higher cart values), carousel posts showing same room with different styling options, Reels demonstrating product assembly and room makeovers. TikTok content featuring trending sounds with product placement, home organization hacks using products, before/after room transformations. Pinterest Idea Pins creating mood boards and seasonal décor inspiration driving product discovery.

User-generated content program encouraging customer participation. Post-purchase email requesting customers share styled product photos on social media with branded hashtag. Monthly UGC contests (best room transformation, most creative product use) with gift card prizes. Customer photo repurposing (sharing customer content with permission and credit). UGC content receiving 5.2x higher engagement than brand-created product photos.

Micro-influencer partnership strategy. Identified 30 home décor influencers (8K-45K followers with engaged audiences). Product seeding program sending curated product selections to influencers for authentic reviews. Affiliate program providing 15% commission on sales driven by influencer unique links. Monthly influencer spotlight features (interviewing influencers about styling tips, home trends, favorite products). Influencer-generated content providing authentic product showcases and social proof.

Paid social advertising driving product discovery. Facebook/Instagram dynamic product ads retargeting website visitors who viewed products without purchasing. TikTok product showcase ads featuring top-performing organic content. Pinterest Shopping Ads targeting home décor keywords and interests. Lookalike audiences targeting users similar to best customers. Ad creative testing (lifestyle photos vs. white background, single product vs. room vignettes, user-generated content vs. brand content).

Results: Social media revenue increased from $94K/year (8% of total revenue) to $987K/year (34% of total revenue). Instagram following grew from 1,200 to 18,400. TikTok following reached 24,700 (viral video earning 1.2M views drove $67K sales over one week). Average order value from social increased to $183 (vs. $127 overall—lifestyle content inspiring larger basket sizes). Influencer partnerships generated $247K revenue (24 active influencers driving average $10,300 revenue each annually). Social commerce conversion rate 3.4% (vs. 1.8% for traffic sent to website—reducing friction increased conversions). Customer acquisition cost from social $34 (vs. $67 from Google Shopping—significant margin improvement). Social media diversification reduced Google Shopping dependency from 72% to 43% of revenue creating healthier channel mix.

Our Process

Month 1: Strategy & Setup

• Target audience analysis and platform selection
• Competitive social media audit identifying opportunities
• Content theme and messaging development
• Profile optimization across selected platforms

Month 2-3: Content Launch & Community Building

• Content calendar development (4-8 weeks planned content)
• Initial content creation (graphics, videos, copy)
• Posting schedule implementation
• Community engagement and response protocols

Month 4-6: Paid Advertising & Optimization

• Paid social campaign development and launch
• Ad creative testing (images, copy, targeting)
• Conversion tracking implementation
• Performance optimization based on early results

Month 7-9: Expansion & Partnerships

• Additional platform expansion if warranted
• Influencer partnership development
• User-generated content program launch
• Advanced content formats (video series, live streaming)

Month 10-12: Refinement & Scale

• Audience segmentation and personalized content
• Advanced advertising strategies (retargeting, lookalikes)
• Community management enhancement
• ROI analysis and budget optimization

Month 13+: Sustained Growth

• Ongoing content creation and community management
• Quarterly strategy reviews and platform additions
• Influencer relationship management
• Continuous testing and optimization

What We Offer

• Social Strategy Development - Platform-specific content planning
• Content Creation - Graphics, videos, and copy for all platforms
• Community Management - Engagement and reputation monitoring
• Influencer Marketing - Strategic partnership development
• Social Media Advertising - Paid campaigns across platforms
• Analytics & Reporting - Engagement metrics and ROI tracking

Platforms We Excel On

• Facebook & Instagram
• LinkedIn
• Twitter/X
• TikTok
• Pinterest
• YouTube

Results You Can Expect

Our social media strategies deliver:

• Increased brand awareness and reach
• Higher engagement rates
• Community growth and loyalty
• Social-driven conversions

AI Agents Powering This Service

Our Social Media Marketing services are powered by specialized AI agents working around the clock:

• Social Media Manager - Develops platform-specific strategies, manages content calendars, and monitors engagement across all channels
• Video Editor - Creates engaging video content optimized for each platform’s format and audience preferences
• Graphic Designer - Designs eye-catching visuals and branded graphics that stop the scroll and drive engagement