Law Firm: $15K to $1M+ Monthly Ad Spend (Multi-Year Partnership)
Multi-practice law firm scaled Google Ads from $15K to $1M+ monthly managed volume. Infrastructure-first approach. 4.2:1 ROI maintained at scale. Multi-year partnership through algorithm changes and market shifts.
The Challenge
A multi-practice law firm operating across multiple locations. Personal injury, family law, criminal defense, estate planning, business law—the full spectrum. Not a single-practice boutique.
When they engaged us, they were running ~$15K/month in Google Ads spend with unorganized campaign structure, no location-specific targeting, poor mobile experience, and no call tracking. They couldn't tell which keywords drove actual signed cases.
They needed to scale intelligently—not just throw money at Google. They needed infrastructure first, then scale. They needed someone who could handle multi-location complexity and practice area segmentation.
What We Did
Step 1: Infrastructure Audit
Comprehensive audit of existing campaign structure, tracking setup, and conversion attribution. Identified gaps: no call tracking, no signed case attribution, unorganized campaign structure, poor mobile experience.
Result: Built foundation for intelligent scaling. Call tracking implemented. Conversion attribution live. Campaign structure reorganized by practice area and location.
Step 2: Multi-Location Setup
Created location-specific campaigns for each office (Phoenix, Scottsdale, Tempe, etc.). Each location optimized separately based on local competition, demographics, and CPCs. Location hierarchy established for efficient management.
Result: 3 locations → 12+ locations. Location-specific campaigns reduced average CPC by 28% vs broad targeting. Each location profitable independently.
Step 3: Practice Area Segmentation
Separated campaigns by practice area (Personal Injury, Family Law, Criminal Defense, Estate Planning, etc.). Each practice area optimized based on case value economics and buyer intent. Different targeting, ad copy, and landing pages for each.
Result: 8 practice areas optimized separately. Personal Injury and Family Law scaled to $300K+/month each. Estate Planning maintained at $20K/month (niche market). Intelligent allocation = 40% higher overall ROI.
Step 4: Bid Strategy Optimization
Implemented smart bidding (Target CPA) for high-volume campaigns, manual bidding for low-volume niches. Continuous bid adjustments based on performance data. Negative keyword sculpting (2,000+ negative keywords added).
Result: Average CPC decreased 28%. ROI maintained at 4.2:1 through scale. Cutting wasteful keywords saved $180K/year reinvested in profitable campaigns.
Step 5: Landing Page Testing
Rebuilt landing pages for mobile speed (3.2s load time) and conversion (click-to-call prominently displayed). A/B tested headlines, CTAs, trust signals. Optimized for mobile-first (68% of legal searches are mobile).
Result: Mobile conversion rate improved 42%. Landing page quality scores improved. Lower CPCs from better Quality Scores. Faster pages = higher conversion.
Step 6: Scale Management
Methodical budget scaling based on ROI performance. Increased spend only for campaigns with proven profitability. Navigated Google algorithm changes (broad match, Performance Max, GDPR updates) without losing performance.
Result: $15K → $1M+ monthly managed volume. 4.2:1 ROI maintained at scale. Multi-year partnership through market shifts and algorithm changes.
The Results
Before
After
"We scaled from $15K to $1M+ monthly spend. Optymizer maintained 4.2:1 ROI the entire time. Most agencies can't handle that scale. They can. Infrastructure-first approach works. Google changed their algorithm multiple times. Most agencies would've panicked or walked away. Optymizer adapted. Tested. Stayed profitable through every update."
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Ready to Scale Your Professional Services Marketing?
If you're a law firm, medical practice, accounting firm, or consulting business ready to scale Google Ads intelligently (with proper tracking and sustained profitability)—we've done it before. $15K to $1M+. 4.2:1 ROI maintained. Let's talk.
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