Win Every City You Serve
Scale from 1 city to 10 with our proven playbook. Test with $500, commit when you see revenue, replicate what works. City-level KPIs track every market.
The Problem: Expansion Is Expensive & Risky
$60K+ Per City (Traditional Way)
Hire a tech, buy a van, lease office space, run ads—before you know if the market will work. $60K–$100K invested. Hope it works.
No Idea Which Cities Will Work
You pick cities based on gut feel or population size. No testing, no data. Scottsdale crushes it. Mesa bombs. You don't know why.
Can't Track Performance Per City
Phoenix and Tempe share a phone number. You have no idea which city is driving revenue. Can't optimize what you can't measure.
Our Multi-Location Playbook
Market Selection & Validation ($500 test)
Goal: Identify which cities have demand BEFORE spending $60K.
- Analyze search volume for "[service] [city]" keywords
- Check competitor density (too many = saturated, too few = no demand)
- Run $500 Google Ads test (2 weeks, 1 city)
- Measure: impressions, clicks, leads, cost-per-lead
- Decision: If CPL < $40 and enough volume → commit. If not → next city.
City Landing Pages (SEO Foundation)
Goal: Rank for "[service] [city]" and dominate local pack.
- Create dedicated landing page per city ([yoursite.com/city-name])
- Optimize for "plumber Phoenix," "plumber Scottsdale," etc.
- Include: service area map, local testimonials, city-specific content
- Add neighborhood pages (Phoenix → Arcadia, Downtown, Ahwatukee)
- Schema markup for LocalBusiness with address per city
Google Business Profiles (One Per City)
Goal: Appear in Google Map Pack for each city.
- Create separate GMB for each city (with real address or service area)
- Optimize: categories, descriptions, photos, posts, Q&A
- Generate reviews for each location
- Post weekly updates (photos, offers, news)
- Track rankings: Which cities rank #1–3 in pack?
City-Level Tracking
Goal: Know exactly which cities drive revenue.
- Unique phone numbers per city (track calls by source)
- UTM parameters on ads ([yoursite.com/?city=phoenix)
- Tag leads in CRM by city
- Track: calls, booked jobs, revenue, CAC per city
- Dashboard: See all 8 cities at a glance
Replicate Winners
Goal: Once you prove a city works, scale aggressively.
- Phoenix works? Clone the playbook to Scottsdale, Tempe, Mesa.
- Same page structure, same SEO, same GMB optimization
- Customize: city name, testimonials, local keywords
- Launch all at once or stagger (1 per month)
Real Multi-Location Results
Texas Garage Door: 1 → 8 Cities in 18 Months
| City | Launch Date | Calls/Mo | Booked Jobs | Revenue/Mo | CAC | Status |
|---|---|---|---|---|---|---|
| Dallas | Month 1 (existing) | 420 | 147 | $180,000 | $38 | Profitable |
| Fort Worth | Month 4 | 380 | 133 | $163,000 | $42 | Profitable |
| Arlington | Month 6 | 290 | 102 | $125,000 | $45 | Profitable |
| Plano | Month 8 | 340 | 119 | $146,000 | $40 | Profitable |
| Irving | Month 10 | 260 | 91 | $112,000 | $47 | Profitable |
| McKinney | Month 12 | 220 | 77 | $94,000 | $48 | Profitable |
| Frisco | Month 14 | 310 | 109 | $134,000 | $43 | Profitable |
| Denton | Month 16 | 180 | 63 | $77,000 | $52 | Break-even |
| Total (8 cities) | — | 2,400 | 841 | $1,031,000 | $43 | 6.7x revenue growth |
Key Learnings
- $500 test saved $240K: Tested 12 cities, skipped 4 losers (no demand or too expensive)
- Faster launch = faster revenue: Each city took 60–90 days to hit profitability
- Smaller cities work too: Denton has 1/3 the population of Dallas but still profitable
- Consistent CAC: $38–$52 across all cities (SEO + Google LSA)
What's Included in Multi-Location Scaling
Market Validation
- Search volume analysis (10+ cities)
- Competitor density research
- $500 Google Ads test per city
- Go/no-go recommendation
City Landing Pages
- SEO-optimized pages per city
- Neighborhood sub-pages
- Local schema markup
- City-specific content
GMB Optimization
- One GMB per city
- Profile optimization
- Review generation per location
- Weekly posts and updates
City-Level Tracking
- Unique phone numbers per city
- CRM tagging by location
- Revenue tracking per city
- Monthly performance dashboard
Ready to Scale to 5, 10, or 20 Cities?
Let's test your top 3 markets for $1,500 and build from there.
First city profitable in 90 days or we refund setup fee.