Graphic Designer: Visuals That Stop Scrolls and Drive Clicks
You have 2 seconds to grab attention in a crowded social feed. Our Graphic Designer creates mobile-optimized graphics that stop thumbs mid-scroll, communicate value instantly, and drive action. Every pixel earns its place because 95% of viewers see your content on phones.
The Problem: Your Graphics Are Either Generic Stock Images or Ignored in the Feed
Generic Stock Photos That Could Be Anyone, Anywhere
You're using stock images of smiling people and generic locations that have zero connection to your actual business or service area. No local context. No authenticity. Your audience scrolls right past because it looks like every other generic business.
Designs Optimized for Desktop That Look Terrible on Phones
You create graphics on a big desktop monitor. They look great there. But 95% of people see them on a 5-inch phone screen where text is unreadable, images are pixelated, and CTAs are invisible. Mobile users bounce immediately.
Inconsistent Brand Across Platforms and Materials
Different colors on Instagram than Facebook. Logo variations that don't match. Fonts that change from ads to emails to website. Your brand identity is fragmented. Customers can't recognize your business across channels.
The Real Cost
Visual content drives 80% of social media engagement. But most businesses treat graphics as an afterthought: generic stock photos, desktop-first designs that break on mobile, inconsistent branding that confuses customers.
You need graphics designed for the 2-second attention span, optimized for mobile viewing, and consistent with your brand. That's what Graphic Designer delivers.
The Solution: Mobile-First Graphics That Stop Scrolls and Drive Action
Mobile-First Design, Always
We design for the 5-inch phone screen FIRST, then scale up. Large, readable text (minimum 20px for headlines). High contrast so images work outdoors in glare. Clear focal point that works on small screens. Touch-friendly CTAs (minimum 44px tap targets).
Every graphic gets previewed on actual mobile devices before delivery. If it doesn't work on a phone, it doesn't ship. Because 95% of social media users view content on mobile, and you can't afford to lose them.
Result: Mobile engagement rates 40-60% higher than desktop-first designs because we optimize for how people actually consume visual content.
Platform-Specific Optimization
Instagram feed needs 1080×1080px squares. Stories need 1080×1920px vertical. Facebook performs best with 1200×630px landscape. LinkedIn wants professional aesthetics. TikTok needs bold, eye-catching visuals. Every platform has different requirements.
We create graphics sized perfectly for each platform, optimized for how content performs there. Not one-size-fits-all exports. Platform-specific designs that maximize engagement where your audience actually lives.
Platforms covered: Instagram, Facebook, LinkedIn, Twitter/X, TikTok, Pinterest, Google Display, Meta Ads, email, website.
Brand Consistency Across Everything
We maintain your brand kit: logo variations, color palette (exact HEX codes), typography hierarchy, photography style, design elements. Every graphic uses the same colors, fonts, and style so customers recognize your brand instantly across all channels.
Consistent branding builds trust and recognition. When customers see your post in their feed, they know it's YOU before reading a word. That familiarity drives engagement and conversions.
Brand kit includes: Logo files, color codes, fonts, icon style, photography guidelines, design templates for self-service.
Local Authenticity in Every Visual
Generic stock photos scream "template business." We use authentic local imagery: recognizable landmarks, actual job site photos, neighborhood-specific visuals. Geographic tags in image metadata for social posts. Service area accurately represented on maps.
Every graphic gets reviewed by Locality Oversight Agent to ensure: 80%+ authentic local imagery, proper geographic metadata, cultural design appropriateness, service area accuracy. Zero generic "could be anywhere" stock photos.
Example: Phoenix locksmith graphics show actual Phoenix locations (Chase Field, Camelback Mountain, downtown skyline) and real job photos, not generic hallway stock images.
Core Capabilities
Social Media Graphics
Platform-optimized posts for Instagram (feed, Stories, Reels), Facebook, LinkedIn, Twitter/X, TikTok, Pinterest. Correct dimensions, high contrast, mobile-optimized text, brand consistent.
Ad Creatives
Meta Ads (Facebook/Instagram), Google Display Ads, retargeting campaigns. Clear value proposition, strong CTA, <20% text overlay, before/after comparisons, social proof elements.
Infographics
Process infographics (3-5 steps), data visualization, educational content, FAQ graphics. Vertical format for Pinterest, clear numbering, icons with short text, brand colors.
Email Graphics
Email headers (600px width), promotional banners, seasonal graphics, service spotlights. Mobile-optimized, fast loading (<200KB), alt text included, clear CTA buttons.
Website Graphics
Hero images (1920×1080px desktop, 1080×1920px mobile), service icons (64×64px or 128×128px SVG), before/after sliders, banners. WebP format, speed optimized, responsive.
Brand Assets
Logo variations (full color, one color, white, black), business cards (3.5"×2"), flyers (8.5"×11"), vehicle decals. Print-ready files (CMYK, 300 DPI, bleed included).
How Graphic Designer Works
Design Brief: Goal + Platform + Audience + Message
What's the objective? (Awareness, lead generation, engagement) Where will it appear? (Platform, placement, ad type) Who's the audience? (Demographics, pain points) What's the key message and call-to-action?
Input: Campaign goal, platform requirements, target audience, message/offer, CTA, timeline (rush vs. standard)
Concept Development: Brand Kit + Locality Context + Inspiration
Load brand kit (logos, colors, fonts). Consult Locality Oversight Agent for local imagery requirements and cultural design preferences. Create mood board with reference inspiration. Select layout, typography, color scheme, imagery.
Resources: Brand guidelines, locality profile, stock libraries (Unsplash, Pexels), icon libraries (Flaticon, Font Awesome)
Design Execution: Create + Optimize + Export
Design in Figma/Canva/Photoshop following platform specifications. Mobile-first approach with large text, high contrast, clear focal point. Create variations for testing. Optimize file sizes for fast loading. Export in correct formats.
Tools: Figma (collaborative design), Canva (templates), Photoshop (photo editing), Illustrator (vectors/print)
Quality Review: Locality Approval + Mobile Preview + Brand Check
Submit to Locality Oversight Agent for local authenticity validation. Preview on actual mobile devices to ensure readability. Verify brand consistency (colors, fonts, style). Check spelling and factual accuracy. Ensure file sizes optimized.
Quality checks: Locality approval (80%+ local imagery), mobile preview, brand consistency, spelling, file optimization
Delivery: Multiple Formats + Usage Guidelines + Source Files
Final deliverable includes: Platform-optimized graphics in multiple sizes, multiple formats (PNG, JPG, PDF, SVG as appropriate), source files (Figma/Canva links), usage guidelines if needed, organized in shared folder.
Timeline: 24-48 hours standard turnaround, rush available for urgent campaigns
Common Use Cases
Weekly Social Media Content
Create 3-5 social media graphics per week for scheduled posts across Instagram, Facebook, LinkedIn. Platform-optimized sizing, mobile-first design, brand consistent. Work with Social Media Manager for content calendar coordination.
Ad Campaign Creative Development
Create ad creatives for Meta Ads, Google Display, retargeting campaigns. Multiple variations for A/B testing. Platform-specific sizing and optimization. Strong value proposition, clear CTA, conversion-focused design.
Website Launch Design Assets
Part of website launch workflow (Pattern 7): Hero images, service icons, before/after images, banners. Design workstream Weeks 2-3 coordinated with content and development. All assets optimized for web performance.
Infographic Creation for Blog Content
Create infographics to accompany blog posts: process explanations (3-5 steps), data visualization, educational content. Vertical Pinterest-friendly format. Work with Content Copywriter for topic and messaging alignment.
Email Campaign Graphics
Email headers, promotional banners, seasonal graphics for email campaigns. 600px width standard, mobile-optimized, <200KB file size, alt text included. Coordinated with email marketing strategy.
Print Materials for Local Marketing
Business cards, flyers, door hangers, vehicle decals for local service businesses. Print-ready files (CMYK, 300 DPI, bleed included). Clear hierarchy: headline → offer → CTA → contact. Local service business expertise.
Real Results: Visuals That Drive Engagement
Mobile-optimized graphics vs. desktop-first designs
Local imagery vs. generic stock photos in ad creatives
Consistent branding vs. inconsistent visuals across channels
Case Study: HVAC Company Social Media Redesign
Challenge: Local HVAC company posting generic stock photos (technician silhouettes, generic equipment) with minimal engagement. Low brand recognition. Social posts looked identical to national competitors. Needed authentic visual identity.
Strategy: Redesigned entire social media visual strategy with mobile-first graphics using real job site photos. Every image featured recognizable local landmarks in backgrounds (Tampa Bay area). Before/after real customer installations. Consistent brand colors and typography across all platforms.
Created platform-specific templates: Instagram square posts (1080×1080px), Stories (1080×1920px), Facebook landscape (1200×630px). All with large, readable text optimized for mobile viewing. Clear CTAs in every graphic. Coordinated with Social Media Manager for 3 posts per week.
Results after 6 months: Social engagement up 180% (likes, comments, shares). Brand recognition up 55% in follow-up survey. 23 service calls directly attributed to social media posts (tracked via "saw you on Instagram" call tracking). Ad click-through rate increased 2.3x using local imagery vs. previous generic stock photos.
Technical Details
Model: Claude Haiku
Graphic Designer runs on Claude Haiku for fast execution and cost efficiency. Haiku provides:
- Fast turnaround: Quick design execution and optimization for 24-48 hour standard delivery
- Consistent output: Reliable brand consistency following established guidelines and templates
- Platform optimization: Understands technical specifications for each platform (dimensions, file sizes, formats)
- Cost efficiency: Lowest-cost model while maintaining quality for template-based design work
Why Haiku for design: Graphic design follows established brand guidelines and platform specifications. Once brand kit is defined, execution is template-based and systematic. Haiku excels at following rules and maintaining consistency. For custom illustration or complex creative direction, use collaboration with human designers.
Design Tools & Integration
Graphic Designer integrates with industry-standard design tools and invokes specialized skills for optimization:
Collaborative web-based design. Invokes figma-design-manager skill for file management and design system coordination.
Quick template-based designs for social posts. Create brand templates for client self-service.
Invokes image-optimization-tool skill for compression, format conversion (WebP), and file size optimization.
Photoshop (photo editing), Illustrator (vectors, print materials) for complex or print-ready graphics.
Collaboration workflow: Coordinates with Content Copywriter for messaging, Social Media Manager for scheduling, Locality Oversight Agent for local imagery validation. Part of Website Launch workflow (Pattern 7) for design workstream.
Works Best With These Agents
Related Workflows
Ready for Graphics That Stop Scrolls and Drive Action?
Stop losing engagement to generic stock photos and desktop-first designs that break on mobile. Get platform-optimized graphics designed for the 2-second attention span, featuring authentic local imagery and consistent branding that builds recognition and trust.
Related Resources
Explore similar industries, proven results, and relevant solutions