PPC Management Workflow

6-phase systematic approach to optimize Google Ads campaigns, reduce cost per click by 35%, and double return on ad spend

Lower CPC

ROAS Improvement

Workflow Phases

AI Agents

35%

Average Cost Per Click Reduction

Our 6-phase PPC optimization workflow consistently delivers 35% lower CPCs through quality score optimization, negative keyword management, and strategic bid automation.

Google Ads Quality Score 8+ 2x ROAS 4-6 Hours Setup

Our Proven Process

The 6-Phase PPC Management Workflow

Phase 1

Account Audit

45 min data-analyst

Comprehensive analysis of existing Google Ads account structure, performance metrics, and wasted spend to identify optimization opportunities.

Phase 2

Keyword Research

1 hr seo-strategist

Strategic keyword analysis to identify high-intent, profitable search terms with optimal bid opportunities and competitive positioning.

Phase 3

Campaign Structure

1 hr seo-strategist

Build organized, scalable campaign architecture with proper ad group segmentation, budget allocation, and bidding strategies.

Phase 4

Ad Copy Creation

1 hr content-copywriter

Write compelling, high-converting ad copy with strong calls-to-action and unique value propositions that resonate with search intent.

Phase 5

Landing Page Optimization

1 hr content-copywriter

Optimize landing pages for conversion with message match, clear value propositions, compelling CTAs, and fast load times.

Phase 6

Ongoing Optimization

Ongoing experiment-manager

Continuous monitoring, testing, and optimization of campaigns based on performance data to maximize ROAS and scale profitable campaigns.

What We Deliver

Core PPC Capabilities

Quality Score Optimization

Improve ad relevance, CTR, and landing page experience to achieve 8-10/10 quality scores and lower CPCs.

Negative Keyword Management

Eliminate wasted spend with strategic negative keyword lists that block irrelevant searches and non-converting traffic.

A/B Testing Framework

Systematic ad copy and landing page testing with statistical significance tracking to scale winning variations.

Conversion Tracking

Full-funnel conversion tracking setup including micro-conversions, phone calls, and offline attribution.

Bid Strategy Automation

Smart bidding strategies leveraging machine learning to optimize bids in real-time based on conversion probability.

Competitor Intelligence

Monitor competitor ad strategies, bidding patterns, and market share to identify opportunities and defensive positions.

What You Receive

Campaign Deliverables

Campaign Architecture Blueprint

Complete campaign structure with ad groups, keywords, match types, and budget allocation optimized for your market.

Learn more

High-Converting Ad Copy

3-5 ad variations per group with strong CTAs and unique value propositions.

Learn more

Landing Page Optimization

Message-matched landing pages designed for maximum conversion rates.

Learn more

Performance Dashboard

Real-time reporting dashboard with KPIs, trends, and actionable insights updated weekly.

Learn more

How PPC Optimization Drives ROI

Strategic insights into how each optimization factor compounds to deliver measurable returns on ad spend.

ROI Factor

Reduced Cost Per Click

Higher quality scores and optimized bidding strategies reduce average CPC by 35%, stretching ad budget further.

Average CPC Reduction 35%

ROI Factor

Improved Conversion Rates

Optimized landing pages and ad copy match increase conversion rates from 2% to 5-8%, multiplying lead volume.

Lead Volume Increase 2-3x

ROI Factor

Eliminated Wasted Spend

Strategic negative keywords and campaign optimization eliminate 30-40% of wasted spend on non-converting searches.

Monthly Savings $2-5K

ROI Factor

Increased ROAS

Combined optimizations increase return on ad spend from 1.5x to 3-4x, doubling campaign profitability.

ROAS Improvement 2x

PPC Performance Targets - Before vs After Optimization
Metric	Before	Target	Business Impact
Cost Per Click (CPC)	$3.50-5.00	$2.00-3.00	Lower customer acquisition costs
Click-Through Rate (CTR)	1.5-2%	4-6%	Higher ad relevance and quality scores
Quality Score	4-6/10	8-10/10	Lower CPCs and better ad positions
Conversion Rate	2-3%	5-8%	More leads from same traffic
Return on Ad Spend (ROAS)	1.5-2x	3-4x	Higher profitability per dollar spent
Wasted Spend	30-40%	<10%	Budget focused on converting keywords

Metric Cost Per Click (CPC)

Before $3.50-5.00

Target $2.00-3.00

Business Impact Lower customer acquisition costs

Metric Click-Through Rate (CTR)

Before 1.5-2%

Target 4-6%

Business Impact Higher ad relevance and quality scores

Metric Quality Score

Before 4-6/10

Target 8-10/10

Business Impact Lower CPCs and better ad positions

Metric Conversion Rate

Before 2-3%

Target 5-8%

Business Impact More leads from same traffic

Metric Return on Ad Spend (ROAS)

Before 1.5-2x

Target 3-4x

Business Impact Higher profitability per dollar spent

Metric Wasted Spend

Before 30-40%

Target <10%

Business Impact Budget focused on converting keywords

"Optymizer's PPC workflow cut our cost per click by 40% and doubled our ROAS in just 3 months. The systematic approach to campaign optimization delivered results we never achieved on our own."

2x ROAS in 90 Days

Michael Torres

Marketing Director, TechScale Solutions

PPC Management

Ready to Reduce CPC by 35% and Double Your ROAS?

Get a free Google Ads account audit. We'll analyze your current campaigns and show you exactly where you're wasting spend.

24-hour response

No commitment

Free assessment

Related Services & Resources

Explore more ways to grow your business with data-driven marketing

Digital Marketing Services

PPC management as part of integrated marketing strategy with SEO, social, and email.

SEO Strategy Workflow

Complement paid search with organic visibility for sustainable long-term growth.

PPC Case Studies

See real-world PPC optimization success stories with measurable ROI results.

View All Workflows