Local SEO Workflow
6-phase systematic approach to dominate local search, rank in the Map Pack, and drive qualified leads to your business
Local Home Services: From Invisible to Top 3 Map Pack
We helped a local home services company dominate their market using this exact workflow. Here are the results.
Local Visibility Metrics
Business Impact
- Monthly revenue increased 45% from local search leads
- Phone call volume increased from 8 to 52 per month (+550%)
- Now ranking in Map Pack for 12 high-value local keywords
- Average review rating improved from 3.8 to 4.6 stars
Key Optimizations Implemented
The 6-Phase Workflow
Systematic, repeatable process that delivers local search dominance.
Process Flow Diagram
Research → GBP → Citations → Reviews → Content → Links
Local Keyword Research
Comprehensive research to identify high-value city + service keywords that local customers are searching for.
What Happens
- • Analyze local search intent and behavior
- • Identify city + service keyword combinations
- • Research competitor local keyword rankings
- • Discover "near me" search opportunities
- • Evaluate search volume and competition
- • Map keywords to service areas
- • Prioritize keywords by business value
Deliverables
- Local Keyword Matrix
- Geographic Targeting Plan
- Competitor Analysis Report
- Search Intent Mapping
Google Business Profile Optimization
Complete setup and optimization of your Google Business Profile to maximize visibility in local search and Maps.
What Happens
- • Verify or claim business listing
- • Optimize business name, category, and attributes
- • Upload high-quality photos and videos
- • Write compelling business description
- • Add services, products, and pricing
- • Set up business hours and special hours
- • Configure messaging and booking options
Deliverables
- Fully Optimized GBP
- Photo & Video Gallery
- Service/Product Catalog
- GBP Performance Baseline
Citation Building
Strategic submission to local directories and citation sources to build authority and consistency across the web.
What Happens
- • Audit existing citations for accuracy
- • Submit to major directories (Yelp, BBB, etc.)
- • Add business to industry-specific directories
- • Ensure NAP (Name, Address, Phone) consistency
- • Claim and optimize existing listings
- • Add rich business information to citations
- • Monitor citation quality and performance
Deliverables
- Citation Audit Report
- Directory Submission Tracker
- NAP Consistency Verification
- Citation Portfolio (50+ directories)
Review Generation Strategy
Develop a systematic approach to collecting, managing, and leveraging customer reviews across platforms.
What Happens
- • Design review request workflow
- • Create review invitation templates
- • Set up review monitoring system
- • Establish response protocols
- • Plan review incentive program
- • Configure review widgets for website
Deliverables
- Review Generation Playbook
- Email & SMS Templates
- Review Response Guidelines
- Review Monitoring Dashboard
Local Content Creation
Create city-specific landing pages and localized content that ranks for local searches and converts visitors.
What Happens
- • Write city/neighborhood landing pages
- • Create location-specific service pages
- • Develop local blog content strategy
- • Optimize content for local keywords
- • Add local schema markup
- • Include local landmarks and references
- • Embed Google Maps on location pages
Deliverables
- City Landing Pages
- Local Service Pages
- Location-Optimized Blog Posts
- Local Schema Implementation
Local Link Building
Build local authority through partnerships, sponsorships, and community engagement that generate quality backlinks.
What Happens
- • Identify local partnership opportunities
- • Reach out to local organizations
- • Sponsor local events and teams
- • Contribute to local news and blogs
- • Join local business associations
- • Participate in community events
- • Monitor local link profile growth
Deliverables
- Local Partnership List
- Outreach Email Templates
- Sponsorship Opportunities
- Link Building Progress Report
Success Criteria & Local SEO Targets
Measurable goals aligned with local search best practices and proven to drive business results.
| Metric | Before | Target | Business Impact |
|---|---|---|---|
| Google Business Profile Views | < 100/mo | 500+/mo | Increased local brand awareness |
| Map Pack Rankings | Not Visible | Top 3 | Prime local search visibility |
| Local Keyword Rankings | Page 2-3 | Page 1 | More local search traffic |
| Click-to-Call Actions | < 10/mo | 50+/mo | Direct phone leads |
| Direction Requests | < 20/mo | 100+/mo | Store visits and foot traffic |
| Customer Reviews | < 10 total | 50+ total | Trust and conversion boost |
Calculate Your Local SEO ROI
Local SEO delivers measurable business impact. Here's how we calculate ROI for local businesses.
Local Search Traffic
46% of Google searches have local intent. Ranking in the Map Pack drives massive qualified traffic to your business.
Phone Call Conversions
Local searches have high commercial intent. Users searching for local services are ready to buy.
Foot Traffic & Store Visits
76% of people who search on their smartphone for something nearby visit a business within 24 hours.
Review-Driven Revenue
88% of consumers trust online reviews as much as personal recommendations. More reviews = more conversions.
Total Estimated Monthly Value
Based on typical local service business results: increased phone calls, foot traffic, and review-driven conversions.
Frequently Asked Questions
How long does the local SEO workflow take?
The initial setup takes 6-8 hours on average, covering keyword research, GBP optimization, citation building, review strategy, and content creation. However, local SEO is an ongoing process—local link building, review generation, and content updates continue indefinitely for best results.
What agents are involved in this workflow?
Three specialized agents collaborate: SEO Strategist (keyword research, GBP optimization, citations, link building), Content Copywriter (local landing pages and blog content), and Social Media Manager (review generation strategy and reputation management).
How quickly will I see results?
Initial improvements typically appear within 2-4 weeks (GBP views, direction requests). Map Pack rankings and significant traffic increases usually take 1-3 months depending on competition. Review generation shows results immediately as customers start leaving reviews.
Do I need a physical location for local SEO?
Not necessarily. Service area businesses (SABs) that serve customers at their locations can also benefit from local SEO. The strategy is slightly different—you hide your address on GBP and focus on service area targeting instead of a specific business location.
How important are reviews for local SEO?
Extremely important. Reviews are a major ranking factor for local search and the Map Pack. Businesses with more reviews and higher ratings consistently outrank competitors. Plus, 88% of consumers trust online reviews as much as personal recommendations—reviews directly impact conversion rates.
What if I serve multiple cities or locations?
Perfect! This workflow scales beautifully. We create separate GBP listings for each physical location and unique landing pages for each service area. The citation building and review strategy adapts to multi-location needs. Each location gets optimized individually for maximum local visibility.
Ready to Dominate Local Search?
Get a free local SEO audit and discover exactly how to rank in the Map Pack, generate more reviews, and drive qualified leads to your business.