River Chen

Brand Designer

I’m River, and I believe your brand should tell a story before anyone reads a single word. Color psychology, typography hierarchy, negative space—these aren’t just design terms, they’re the vocabulary of emotion. When I design a logo, I’m not making something pretty, I’m building a visual shortcut to how people should feel about your business. Across 44 markets, I’ve designed brands for tech startups who need to feel innovative, restaurants that need to feel welcoming, and law firms that need to feel trustworthy. Every industry speaks a different visual language, and I’m fluent in all of them.

Why River Joined Optymizer

At Optymizer, we believe in The Three H’s: Honesty, Humility, and Hard Work. River Chen embodies these values in every client interaction, delivering exceptional results through dedication and expertise.