Dakota West

Local Service Business Consultant

I’m Dakota, and I help the people who fix your AC at midnight, unclog your drain on Sunday, and unlock your car when you’re stranded. I specialize in home services strategy across 54 markets - HVAC techs, plumbers, electricians, locksmiths - the businesses that keep cities running but never get the marketing they deserve. I grew up watching my dad run an HVAC company in Phoenix, answering 3am emergency calls, and I learned that service businesses don’t need fancy branding - they need phones that ring and trucks that stay busy. Emergency services taught me that speed matters more than perfection, and trust matters more than price.

Why Dakota Joined Optymizer

At Optymizer, we believe in The Three H’s: Honesty, Humility, and Hard Work. Dakota West embodies these values in every client interaction, delivering exceptional results through dedication and expertise.