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Your 12-Week Roadmap to Results

Week-by-week deliverables, milestones, and what to expect from kickoff to first measurable revenue impact. No surprises. No fluff. Just results.

Weeks 1-4: Foundation

Analytics setup, tracking, technical audit, keyword research. We need clean data before we can optimize anything.

Weeks 5-8: Execution

Website optimization, GMB setup, landing pages, first AI agent deployment. This is where work goes live.

Weeks 9-12: Optimization

Test offers, optimize channels, scale what works. First measurable results appear here (typically +40-60% calls by Week 12).

Week-by-Week Timeline

1

Kickoff & Discovery

Deliverables:

  • Kickoff call (60 min): Align on goals, KPIs, success metrics
  • Analytics audit: Review current Google Analytics, GMB, CRM data
  • Access setup: Get logins to website, GMB, ad accounts, CRM
  • Competitor analysis: Who's ranking for your keywords?

Outcome:

We understand your business, market, and current performance. Baseline metrics established.

2

Tracking & Measurement Setup

Deliverables:

  • Google Analytics 4 setup: Enhanced e-commerce tracking, conversion events
  • Call tracking: Unique numbers per channel (Google LSA, Organic, Ads)
  • CRM integration: Tag leads by source, track booked jobs, revenue
  • Dashboard creation: Real-time view of calls, leads, bookings, revenue by channel

Outcome:

Full-funnel tracking live. You can now see exactly which channels drive revenue, not just clicks.

3

Technical SEO Audit

Deliverables:

  • Technical audit: Site speed, mobile-friendliness, indexability, crawl errors
  • Core Web Vitals report: LCP, INP, CLS scores + fixes needed
  • Schema markup audit: LocalBusiness, Service, Review schema implementation
  • Priority fix list: Ranked by impact (high/medium/low)

Outcome:

Clear roadmap of technical fixes. We start implementing high-priority items immediately.

4

Keyword Research & Content Strategy

Deliverables:

  • Keyword map: 50-100 target keywords with search volume, difficulty, intent
  • Content gaps analysis: What pages are missing? What questions aren't you answering?
  • Landing page strategy: City pages, service pages, long-tail pages
  • Local pack optimization plan: GMB categories, posts, reviews, Q&A

Outcome:

Complete SEO roadmap. We know exactly what pages to build and what keywords to target.

5

Website Optimization Begins

Deliverables:

  • Core Web Vitals fixes: Image optimization, lazy loading, CDN setup
  • Mobile optimization: Click-to-call buttons, simplified forms, faster load
  • Schema markup: LocalBusiness, Service, Review structured data added
  • On-page SEO: Title tags, meta descriptions, H1s optimized for target keywords

Outcome:

Website faster, mobile-friendly, and technically sound. Google starts re-indexing optimized pages.

6

GMB & Local Pack Optimization

Deliverables:

  • GMB profile optimization: Categories, description, hours, photos, services
  • Review generation system: Automated SMS/email requests post-service
  • GMB posts: Weekly posts with offers, photos, updates
  • Q&A seeding: Add 15-20 common questions with keyword-rich answers

Outcome:

GMB profile fully optimized. Review generation running. You start appearing in local pack for target keywords.

7

Landing Pages & City Pages

Deliverables:

  • City landing pages: 3-5 pages targeting "[service] [city]" keywords
  • Service pages: Optimized pages for each core service
  • Emergency/urgent pages: "24/7 Emergency [Service]" pages with high-intent CTAs
  • Conversion optimization: Clear CTAs, click-to-call, trust signals

Outcome:

New pages live and indexed. You can now rank for city-specific keywords.

8

AI Agent Deployment

Deliverables:

  • Lead Booking Agent setup: 24/7 call answering, qualification, booking
  • RAG knowledge base: Upload pricing, services, FAQs, policies
  • Calendar integration: Sync with ServiceTitan, Housecall Pro, or Google Calendar
  • Testing & training: 20+ test calls to refine responses

Outcome:

AI booking agent live. You stop missing after-hours calls. First booked jobs happen this week.

9

Paid Channel Testing

Deliverables:

  • Google LSA setup: Local Service Ads for high-intent, pay-per-lead
  • Google Search Ads: Branded + service keywords, location targeting
  • Offer testing setup: 3-5 offers tested via Offer Bandit
  • Budget allocation: 70% to proven channels, 30% to new tests

Outcome:

Paid ads live. You start getting immediate, measurable leads. ROAS tracking begins.

10

Data Analysis & Optimization

Deliverables:

  • Performance report: Calls, leads, booked jobs, revenue by channel
  • Channel ROI analysis: CPBJ and ROAS for each channel
  • Offer performance: Which offers convert best? Which have highest ROAS?
  • Optimization plan: Shift budget from losers to winners

Outcome:

Clear picture of what's working. Budget reallocated to high-ROI channels.

11

Scale What Works

Deliverables:

  • Channel scaling: Increase budget on high-ROAS channels
  • Offer optimization: Kill losing offers, scale winners
  • SEO momentum: First rankings improvements appear (typically +10-15 positions)
  • GMB performance: Track impressions, clicks, calls from GMB

Outcome:

Revenue growth accelerates. You see +30-50% more calls vs. baseline.

12

Results Review & Future Planning

Deliverables:

  • 90-day results report: Before/after comparison of all KPIs
  • ROI analysis: Revenue generated vs. investment
  • Next quarter plan: Multi-location expansion? New services? New channels?
  • Strategy call (60 min): Review results, align on next priorities

Outcome:

Measurable results achieved. Typical: +40-60% calls, +30-50% booked jobs, 8-12x ROAS on paid channels.

Ready to Start Your 12-Week Journey?

Let's kick off Week 1 and start building your revenue engine.

Schedule Kickoff Call