Our SEO Philosophy
Rankings don’t pay the bills. Revenue does.
The SEO & Search Marketing Department focuses on business outcomes—not vanity metrics. We don’t celebrate #1 rankings for irrelevant keywords. We celebrate phone calls, form submissions, booked appointments, and closed deals.
Our process: Search → Click → Call → Revenue
- Search: High-intent keywords that actual customers use
- Click: Compelling SERP appearance that earns clicks
- Call: Landing pages that convert visitors to leads
- Revenue: Qualified leads that become paying customers
Why Our SEO Team Works
Technical Excellence + Content Authority + Algorithmic Adaptation
- Kai Santos ensures your site meets Core Web Vitals, loads fast on mobile, and gives Google every reason to rank you highly
- Gabi Vasquez creates content that serves user intent—not just keyword density—earning authority and rankings naturally
- Olivia Chen optimizes every title tag, meta description, and snippet to maximize click-through rates from search results
- Bailey Carter implements schema markup that earns rich results—star ratings, FAQs, local business panels
- Finley Stone builds white-hat backlinks through digital PR and content partnerships—never buying links, never risking penalties
- Carmen Delgado reviews every piece of local content for cultural authenticity and geographic accuracy across ALL 62 markets
- Nathan Brooks orchestrates all SEO disciplines into comprehensive strategies customized for each client’s competitive landscape
Algorithm Updates Don’t Scare Us
Google releases 500-600 algorithm updates per year. Most agencies panic and blame traffic drops on “the algorithm.”
Not us.
Nathan monitors Google Search Central, industry publications, and ranking volatility tools daily. When significant updates roll out, we adapt strategies before clients see traffic drops. When minor updates cause fluctuations, we explain what’s happening and why it’s normal.
Recent Algorithm Adaptations:
- Helpful Content Update: Already focused on user intent—no strategy changes needed
- Core Web Vitals: Kai proactively optimized clients before the ranking factor kicked in
- Product Reviews Update: Gabi’s content already met Google’s quality standards
- Link Spam Update: Finley never built risky links—zero clients penalized
Local SEO at Scale
Carmen Delgado is our secret weapon for local SEO quality control.
Most agencies create cookie-cutter local content: “We serve [CITY]” copy-pasted 50 times with city names swapped. Google recognizes that pattern. Users hate it.
Carmen reviews every piece of locality-specific content for:
- Cultural authenticity: Does this sound like it was written by someone who knows Austin vs. Miami vs. Portland?
- Geographic accuracy: Are we referencing the right neighborhoods, landmarks, and local businesses?
- Behavioral patterns: Do people in Phoenix search differently than people in Boston?
This attention to locality detail is why our multi-market clients rank well in ALL their markets—not just their headquarters city.
Results That Matter
We measure SEO success by business outcomes:
- Phone call volume from organic search
- Form submissions and quote requests
- Booked appointments from website traffic
- Closed deals attributed to SEO leads
Not:
- Total keyword rankings (many are irrelevant)
- Domain authority (made-up Moz metric)
- Total backlinks (quality > quantity)
- Branded search traffic (you already own that)
Work With Our SEO Team
Need comprehensive SEO across multiple markets? Want technical optimization, content authority, and white-hat link building? Ready for an agency that measures success by revenue, not vanity metrics?
Our SEO & Search Marketing Department serves 400+ clients across 62 markets with 7 specialized team members and 17+ years of proven results.