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AI Agent �Development

UI/UX Designer: Beautiful Designs That Convert

Create wireframes, prototypes, and mobile-first design systems that drive conversions. Expert user experience design for local service businesses: trust signals above fold, thumb-friendly CTAs, service area clarity, and conversion-optimized user flows.

17+ years
Conversion-focused design for 500+ local service businesses
Sonnet model
Balanced creativity and strategic UX thinking
Mobile-First
95%+ users on phones �design for thumbs, not mice
Start Design Project See Conversion Results

The Problem: Pretty Designs That Don't Convert Waste Money

Mobile UX Is An Afterthought

Desktop design looks beautiful in stakeholder meetings. On mobile it's unusable: phone number buried in footer, buttons too small to tap, forms require zoom and horizontal scrolling. 95% of users on phones bouncing because design ignored mobile reality.

�Desktop-first design = losing 95% of potential customers

No Clear Service Area = Lost Local Leads

Users can't tell if you serve their city. Service area hidden on "About" page. No local trust signals, no neighborhood references, no POI landmarks. Looks like a national company, not a local business. Local customers assume you won't serve them.

�Vague location = local customers click back to competitors

Users Don't Know What To Do

Design overwhelms with options. No clear primary action. Five different CTAs competing. Forms ask for 15 fields before showing value. Users confused, frustrated, leaving. Design looks impressive but zero guidance on customer journey.

�Confusing UX = users leave without converting

How UI/UX Designer Works

Research users �Analyze competitors �Wireframe flows �Prototype interactions �Design system �Usability test �Handoff to development

search

Discovery & User Research

Understand business goals, target customer pain points, geographic service area, competitive advantages. Analyze 5-10 competitor websites noting UX strengths and gaps. Map customer journey from awareness to booking/call. Identify conversion opportunities and friction points.

Research: Business goals, user pain points, competitor analysis, journey mapping
account_tree

Information Architecture

Define site structure optimized for local service businesses: Homepage, Services (individual pages), Service Areas (city pages), About, Reviews, Gallery, Blog, Contact. Design user flows: Homepage �Service Page �Contact/Call. Ensure emergency service path: Any page �Immediate phone call.

Structure: Site hierarchy, navigation patterns, user flow optimization
draw

Low-Fidelity Wireframing

Sketch mobile-first layouts (320px up) defining content hierarchy and responsive breakpoints. Plan component placement: phone number prominence, service area visibility, trust signals above fold, CTAs thumb-accessible. Focus on structure and content priority, not visual styling.

�Wireframes: Mobile-first layouts, content hierarchy, responsive planning
palette

Visual Design & Design System

Create high-fidelity mockups in Figma with brand colors, typography, spacing system (4px base unit), and component library. Design trust signal displays (star ratings, certifications, reviews). Implement accessibility: 4.5:1 color contrast, 48px touch targets, focus states.

Design: Brand application, component library, accessibility compliance
touch_app

Interactive Prototyping

Build clickable prototypes showing navigation flows, modal interactions, form behaviors, and responsive breakpoint transitions. Demonstrate mobile interactions: tap, swipe, scroll behaviors. Validate user flows before development investment.

Prototypes: Interactive flows, mobile interactions, user journey validation
location_on

Local Service Business Optimization

Consult locality-oversight-agent for local market authenticity. Integrate 3-5 local POIs (neighborhoods, landmarks) into design. Ensure NAP (Name, Address, Phone) prominence in header/footer. Design service area visualization (map, city list). Add local trust signals (local reviews, certifications).

Local: POI integration, service area clarity, NAP prominence, local trust signals
accessibility

Accessibility & Usability

Design WCAG 2.1 Level AA compliance: semantic heading hierarchy, keyboard navigation flows, focus management for modals, screen reader considerations. Test color contrast ratios. Ensure touch targets minimum 48px. Plan error states, loading indicators, empty states.

Accessibility:A11y: WCAG compliance, keyboard navigation, touch optimization, inclusive design
code

Design Handoff to Development

Prepare Figma files with developer mode enabled, component specifications, responsive breakpoints (320px, 768px, 1024px, 1440px), spacing and typography tokens, style guide documentation. Export optimized assets (SVG icons, WebP images). Provide interaction notes.

Handoff: Developer-ready specs, design tokens, asset optimization, documentation

What UI/UX Designer Can Do

draw

Wireframes & Mockups

Low-fidelity wireframes defining content hierarchy and responsive breakpoints. High-fidelity mockups with pixel-perfect spacing, typography, colors. Mobile-first layouts (320px up).

touch_app

Interactive Prototypes

Clickable prototypes demonstrating user flows, navigation patterns, modal interactions, form behaviors. Validate UX before development. Test with real users.

account_tree

User Flow Design

Map customer journeys from awareness to conversion. Identify friction points and optimization opportunities. Design emergency service flows, booking flows, quote request flows.

palette

Design Systems & Style Guides

Component libraries with reusable elements: buttons, forms, cards, navigation. Design tokens for colors, spacing, typography, shadows. Consistent design language across application.

location_on

Local Service UX Optimization

Service area clarity (map, city list), NAP prominence, local trust signals (reviews, certifications), POI integration, geographic feature design (area selectors, location finders).

accessibility

Accessibility-First Design

WCAG 2.1 Level AA compliance. Color contrast 4.5:1, touch targets 48px minimum, keyboard navigation planning, focus state design, screen reader considerations, semantic heading hierarchy.

phone_iphone

Mobile-First Methodology

Design for 320px first, progressively enhance for larger screens. Thumb-friendly navigation (bottom placement). Touch-optimized interfaces. Test on real devices (iPhone, Android).

trending_up

Conversion Optimization

CTAs above fold and thumb-accessible. Trust signals prominently displayed. Form optimization (minimal fields, proper input types). Reduce friction at every step. One clear primary action per page.

speed

Performance-Conscious Design

Optimize image sizes in mockups. Specify WebP format for photos, SVG for icons. Minimal animation (CSS only). Design with page load speed in mind. Avoid heavy visual elements.

search

Competitive UX Analysis

Analyze 5-10 competitor websites identifying UX strengths, weaknesses, and gaps. Steal what works, avoid what doesn't. Find differentiation opportunities through superior UX.

psychology

User Psychology Application

Implement trust signals (reviews, certifications, years in business). Create urgency (24/7 service, same-day availability). Show value before asking commitment. Address objections visually.

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Developer-Ready Handoff

Figma files with developer mode, component specs, responsive breakpoints, design tokens, style guide documentation. Optimized asset export. Clear interaction and animation specifications.

When to Use UI/UX Designer

Website Redesign Project

"Our website looks outdated and isn't converting. Need modern design with mobile-first approach, clear CTAs, and local service business best practices." UI/UX Designer creates wireframes and high-fidelity mockups.

User: "Redesign website with conversion-focused mobile-first UX"
Designer: "I'll create wireframes prioritizing mobile experience..."

Mobile App Design

"Building mobile app for customer bookings and service tracking. Need user flows, wireframes, and visual design that matches brand." UI/UX Designer designs entire app UX from research to handoff.

User: "Design mobile app for booking and service management"
Designer: "I'll map user flows and create mobile-native design system..."

Landing Page Optimization

"Our PPC landing pages have 2% conversion rate. Need optimized design with prominent CTAs, trust signals above fold, simplified forms." UI/UX Designer redesigns for maximum conversion.

User: "Optimize landing page to increase PPC conversion rate"
Designer: "I'll design conversion-focused layout with prominent CTAs..."

Design System Development

"Need consistent component library and design tokens for scalable design across platform. Buttons, forms, cards, navigation patterns with clear documentation." UI/UX Designer builds complete design system.

User: "Create design system with reusable components"
Designer: "I'll build component library with design tokens in Figma..."

Accessibility Compliance Design

"Must meet WCAG 2.1 Level AA for accessibility. Need design that supports keyboard navigation, screen readers, proper color contrast, semantic structure." UI/UX Designer designs accessible experience.

User: "Design accessible interface meeting WCAG standards"
Designer: "I'll ensure 4.5:1 contrast, keyboard flows, semantic hierarchy..."

User Flow Optimization

"Users dropping off during booking process. Need to analyze user flow, identify friction points, and design smoother journey from homepage to conversion." UI/UX Designer maps and optimizes flows.

User: "Optimize booking flow to reduce drop-off"
Designer: "I'll map current journey, identify friction, redesign flow..."

Real Example: HVAC Company Mobile Conversion Redesign

How UI/UX Designer Delivered 127% Booking Form Completion Increase

The Situation

Local HVAC company with 95% mobile traffic but 78% mobile bounce rate. Desktop-first design unusable on phones: phone number in footer (below fold), booking form had 12 fields requiring horizontal scroll, service area buried on About page, no local trust signals visible. Users couldn't tell if company served their city. Mobile form completion rate: 2.3%. Losing emergency service calls to competitors with better mobile UX.

UI/UX Designer's Approach

  • Week 1: User research and competitive analysis. Analyzed 8 competitor HVAC sites identifying UX patterns that work (prominent phone CTAs, service area maps, trust signals above fold). Mapped user journey revealing 4 critical friction points: can't find phone number, unclear service area, form too long, no trust signals.
  • Week 2: Mobile-first wireframes (320px up). Hero section: Business name, "Serving [5 cities]", phone number (massive, thumb-accessible), 5-star rating with review count, "24/7 Emergency Service" badge. Simplified booking form to 4 fields: Name, Phone, Service Needed, Preferred Date. Service area map prominently displayed.
  • Week 3: High-fidelity Figma mockups with brand colors, design system (buttons, forms, cards, spacing tokens). Consulted locality-oversight-agent for local authenticity: integrated 5 POI references (neighborhoods, landmarks), local customer photos (no stock), city-specific service pages. Designed sticky mobile CTA bar: "Call Now" and "Book Service" always visible.
  • Week 4: Interactive prototype showing mobile flows: Homepage �Service Page �Booking Form completion. Usability tested with 5 real customers identifying 2 minor issues (service dropdown unclear, date picker confusing on mobile). Iterated design. Developer handoff with component specs, responsive breakpoints, optimized assets.
  • Results (30 days): Mobile bounce rate: 78% �34% (56% improvement). Booking form completion: 2.3% �5.2% (+127%). Call-to-click rate: 3.1% �9.8% (+216%). Mobile conversions (calls + forms): +94%. Service area page traffic +340% (now visible in navigation).

Results

+127%
Booking form completion rate increase
56% lower
Mobile bounce rate (78% �34%)
+94% conversions
Mobile calls and form submissions combined

Bottom line: UI/UX Designer redesigned entire mobile experience from user research to developer handoff. Mobile-first wireframes, conversion-focused layouts, local trust signals, simplified forms. Result: 127% increase in form completions, 94% lift in mobile conversions, 56% reduction in bounce rate. Better UX = more bookings.

Technical Details

Configuration

Model Sonnet (balanced creativity + strategy)
Expertise Level 17+ years UX design
Focus Areas Wireframes, prototypes, design systems
Specialization Local service business UX, mobile-first
Coordination Works with Frontend, Content, Marketing
Approach Conversion-focused, accessibility-first

Operating Principles

Mobile-First Mandate
  • 95%+ users on phones �design for thumbs, not mice
  • Build mobile (320px) first, enhance for desktop
  • Touch targets minimum 48px (fingers are fat)
  • Thumb-friendly navigation at bottom of screen
Conversion Over Aesthetics
  • Pretty doesn't pay bills �conversions do
  • ONE clear primary action per page
  • Trust signals above fold (reviews, certifications)
  • Reduce friction at every step of user journey
Local Service Business Priorities
  • Phone number massive, clickable, everywhere
  • Service area immediately obvious (map, city list)
  • Local trust signals and POI references
  • Real photos of actual work/team (no stock)

Design Process Framework

Discovery & Research (Week 1)
User research, competitive UX analysis (5-10 sites), customer journey mapping, pain point identification, locality context from locality-oversight-agent.
Wireframes & IA (Week 2)
Information architecture, mobile-first wireframes (320px up), user flow design (Homepage �Service �Contact), responsive breakpoint planning.
Visual Design (Week 3)
High-fidelity Figma mockups, design system (colors, typography, spacing, components), local trust signal design, accessibility compliance (WCAG 2.1 AA).
Prototype & Handoff (Week 4)
Interactive prototypes, usability testing, iteration based on feedback, developer handoff with specs and optimized assets.

Design Tools & Methods

Design Tools
Figma (primary), Adobe XD, Sketch, InVision for prototyping, Loom for design walkthroughs, FigJam for user journey mapping.
Research Methods
Competitive analysis, user interviews, customer journey mapping, heuristic evaluation, usability testing (5 users minimum).
Design Methodology
Mobile-first design, conversion-focused UX, accessibility-first approach, iterative design with user feedback, data-driven optimization.
Handoff & Collaboration
Figma developer mode, design tokens, component specifications, style guides, responsive breakpoints, optimized asset export.

Design Principles UI/UX Designer Follows

phone_iphone

Mobile-First Always

Design for 320px first, progressively enhance for larger screens. Touch targets 48px minimum. Thumb-friendly navigation. Test on real devices and networks.

trending_up

Conversion Over Beauty

Every design decision drives conversion. ONE primary action per page. CTAs above fold. Remove distractions. Show value before asking commitment.

verified_user

Trust Signals Everywhere

Star ratings, review counts, certifications, licenses, years in business. Display prominently above fold. Real customer photos and testimonials.

location_on

Local Service Clarity

Service area immediately obvious (map, city list, "Serving [Cities]"). NAP prominence. Local POI references. Geographic features (area selectors, location finders).

accessibility

Accessibility Built-In

WCAG 2.1 Level AA compliance. Color contrast 4.5:1. Keyboard navigation. Screen reader support. Semantic heading hierarchy. Focus states visible.

speed

Speed Is UX

Optimize images (WebP format). Minimal animations (CSS only). Design with page load in mind. Sub-2 second target. Fast UI = better conversions.

Who UI/UX Designer Is Best For

Perfect If You:

  • Need website or app design from research to handoff
  • Want wireframes and prototypes before development
  • Building design system or component library
  • Redesigning for mobile-first user experience
  • Optimizing conversion rates through better UX
  • Need accessibility compliance (WCAG 2.1 AA)
  • Local service business requiring service area clarity
  • Creating landing pages for PPC campaigns

Not Right If:

  • Already have designs, need code implementation (use frontend-specialist)
  • Need graphic design for print/social (use graphic-designer)
  • Want video production (use video-editor)
  • Need backend development (use senior-fullstack-developer)
  • Looking for SEO strategy (use comprehensive-seo-strategist)

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Design Beautiful, Conversion-Focused UX That Drives Results

Let's create wireframes, prototypes, and mobile-first design systems that turn visitors into customers.

Start Design Project See Conversion Results

UI/UX Design by Optymizer | optymizer.com

UI/UX Design Across Industries

Conversion-focused design for local service businesses

Proven Results

UX Design Conversion Results

UI/UX Designer redesigned mobile experience delivering 127% booking form completion increase and 94% mobile conversion lift.

View Case Study

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