SEO Tools For Online Marketing We Just Can’t Live Without

Finding the best SEO tools for online marketing can be overwhelming, to say the least! Luckily, we are here to make things easier. We are Optymizer, your digital marketing pros.

Thanks to the expert advice of our Co-Founder, Partner and Chief Operating Officer, Sarah Ben-Saadon (AKA The Big Sugar), we have identified certain SEO tools that are essential in order to succeed at online marketing.

But before we cut to the chase, let’s go over a few SEO basics that you need to know.

According to The Beginners Guide To SEO by Moz;

“SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.”

Not only that…

Search engine optimization involves everything from keyword research, link building, creating great content with visually appealing images and videos, data analysis, marketplace understanding, and so much more. And let’s not forget the fact that digital marketing trends are constantly changing.

How can everyone be expected to keep up?

The fact is, it’s not enough for online markets to be considered a “Jack of all trades.” With so many moving parts related to SEO, online marketers really need to be an “Ace of all trades.”

Getting back to what our resident expert had to say based on her years of experience, Sarah noted that;

“Just like anything good in life, it takes a little effort. So, put in the effort and you’ll see the results and it will be worth it.”

Here’s where SEO tools come in:

The good news is, there are a lot of great tools for online marketing out there. But, with so many SEO tools available, how do you know which ones will really help with your specific online marketing strategy?

Well, there are a few SEO tools that really stand out and can help in just about any digital marketing situation. And that bring us to our main point!

The Top 5 SEO Tools Used By A Digital Marketing Expert

# 5. Text Mechanic

Text Mechanic is a lifesaver when you have a lot of content to deal with. This free tool can save you hours of valuable time by manipulating huge amounts of text at once. A few of the features include:

  • Add prefix/suffix into line
  • Letter case converter
  • Remove duplicate lines
  • Online tally counter
  • Randomization tools
  • Binary code translator
  • Reverse text generator

And a whole lot more!

Check out the secret to writing great content for “boring” industries here! 

# 4. Google Fonts

When we develop websites for our clients, we love using Google Fonts!

This tool allows marketers to choose from a huge catalog of open source designer web fonts and then quickly and easily merge the perfect typography into any project to create the perfect design. It’s easy to use, all of the licensing and hosting issues are taken care of, and did we mention this tool is free too?!

# 3.  TinyPNG

Get beautiful images that don’t take up a ton of room with TinyPNG.

Basically, this compression tool allows you shrink images without noticing a difference in quality. This is perfect if you need to use smaller images for apps on mobile devices and you will save time since the images load faster by using less bandwidth.

This tool is really important because large image files take longer to upload on web pages. And if the images on your site take too long to load, Google will actually penalize you for this and your site will drop in rankings on search engine results pages.

# 2. Structured Data Markup Helper

Get help updating your website for Google with the Structured Data Markup Helper. This tool allows you to help Google identify different aspects of your site.

For example:

You can use this tool on your site to identify and mark your logo, your name, your address, and all the important information about your site or blog post. This will make it easier for Google’s robots to understand your site and you will rank better as a result.

# 1. Yoast

Without a doubt, the best WordPress plugins for SEO are by our favorite online marketing tool – Yoast.

Yoast shows you how to structure your web pages for SEO. And again, the results are higher rankings in search engine results pages.

Yoast claims;

“We make web sites more usable, easier to navigate, faster and more reliable. In other words: we make websites work. For the owner and the visitor.”

And we agree!

Plus, their website is full of useful information whether you are new to the world of online marketing or you have been in the game for years.

To sum up:

These 5 tools for online marketing are not the only tools we use, but they are the best when it comes to helping our clients improve their rankings and increase traffic and conversions. Visit our website to learn more about our SEO services and find out how you can invest in your process.


If you enjoyed watching Sara’s video on the top SEO Tools, then you’ll love our post about female empowerment and the women of the Optymizer team!