Speed and how Google reads your site
Technical SEO for service businesses
Technical SEO is the behind-the-scenes work that lets Google find, load and understand every page of your website.
- years Offer has run digital marketing
- 20
- call is always with Offer, the founder
- 1st
- service businesses are our only focus
- Local
Who technical SEO is for
Good pages still go unseen if Google cannot reach them or they crawl along on a phone. Google reads the mobile version of your site first, so we test it the way your customers see it. The words on your pages sit with SEO, and rebuilds go to web development.
A good fit if you
- Have pages that are missing from Google
- Have a site that loads slowly on a phone
- Moved or rebuilt your site recently
What we take care of
-
Core Web Vitals, fixed
Google's three measures of how fast a page loads, how soon it responds to a tap and how much it jumps.
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Pages Google can reach
Sitemaps, robots rules and redirects set so Google finds the right pages.
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One address per page
Old and duplicate page addresses pointed at one single version of each page.
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Business details in code
Structured data, a code label with your name, services and area, error-free.
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Fixes checked after launch
Each fix rechecked in Search Console, Google's site report, and on a real phone.
What we check first
We start in Search Console: which pages are indexed, which are left out and why. Its Core Web Vitals report flags slow pages, and we confirm each with PageSpeed Insights, Google's free speed test. A crawl finds broken links, redirect chains and missing titles. Then we rank the fixes by how many pages each one touches.
We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.
Source: Google on Core Web Vitals
Illustrative
How the work goes
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Step 1: A call with Offer
Tell Offer, the founder, what changed on your site and what you have noticed since.
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Step 2: Crawl and measure
We crawl your site and read Search Console to find what blocks or slows your pages.
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Step 3: Fix in order
We fix the biggest problems first, then recheck each one after it ships.
On your own, or with us
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Finding problems
On your own
When a page vanishes.
With Optymizer
A crawl and a check up front.
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Speed
On your own
Tested on the office computer.
With Optymizer
Tested on a phone.
-
Fixes
On your own
Done once and forgotten.
With Optymizer
Rechecked after launch.
Technical SEO questions
What is technical SEO?
It is the work under the surface of your site: how fast it loads, whether Google can reach each page and whether it can tell what each page is about. SEO covers the words on the pages.
What are Core Web Vitals?
Three measures Google uses for page experience: how fast the main content loads, how quickly the page responds to a tap and how much it moves while loading. Google's guide gives the target for each.
Will speed alone rank me?
No. Google's page experience guide says it always seeks to show the most relevant content first. A fast page keeps people reading; it does not replace a useful one.
Do you need my logins?
Access to Search Console and to your website is enough to start. We never change a live site without telling you first.
Do new sites need this?
Yes. It is easier to build a site right than to fix crawl problems later. Our web development team builds with these checks from the start.
Talk to Offer before you decide anything.
You'll talk with Offer, not a sales rep. A short call, no pitch deck.
Pick a time on the contact page, or call. Offer will ask about your business, then tell you honestly what he'd do first.
