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In 2021, how we consume and interact with content is changing.

With new technologies like wearables and augmented reality, consumers are experiencing new ways to shop, socialize, connect, and more. One of the most important aspects of this change is how businesses must consider their online presence as a crucial part of their marketing strategy. In this article, we will explore 25 marketing strategies to help you make sure that your business blows its online presence out of the water!

1. Expand your social media following

One of the most important aspects of creating a strong online presence is expanding your social media followings. From Twitter to Facebook, Google+ to LinkedIn, having a strong social media presence is crucial for a successful online identity. Through platforms like Instagram (which was bought by Facebook), you can broaden your past marketing efforts to a growing and far-reaching audience. Make sure that you take the time to create an engaging profile, post interesting content, and remain connected with your followers.

2. Use hashtags

One way to expand your social media reach is through hashtags. Hashtags are useful for taking advantage of current trending topics or popular ideas by combining your business’s name with other companies or topics that have a similar appeal. Some parts of the country use hashtags in different ways than others, so make sure you research how hashtags are utilized before using them to market your company.

3. Create a blog

Blogs are an excellent way to connect with others in your industry and serve as a strong source of SEO. By regularly posting new content, you can grow your online presence while also promoting other aspects of your business.  Your blog should be engaging, informative, consistent, and packed full of original ideas! Showcase who you are, what you offer, and why your company is exceptional!

4. Create an e-newsletter

In 2021, consumers expect a multi-platform experience that includes aspects like online newsletters and updates. By creating an e-newsletter with original content, you can engage your followers and keep them in the loop about what’s new at your company. Make sure that your e-newsletter is consistent, timely, and relevant. One way to drive more consumers to sign up for your newsletter is through a contest or giveaway!

5. Utilize social media scheduling tools

As technology continues to advance and we become increasingly more dependent on our mobile devices for accessing online information, businesses need to create a cohesive social media scheduling plan. Sites like Hootsuite and Tweetdeck allow users to schedule their posts so that they put out content regularly, no matter where they are!

6. Use video

One of the most engaging ways to connect with your target audience is through video. Video marketing can be used for promoting your business and creating social media content. A successful online presence must include video in your marketing mix! Make sure that you create high-quality content with interesting ideas or information that will capture the attention of others. Your video should be engaging, dynamic, and shareable.

7. Create original content

As more people turn towards digital platforms for media consumption, content creation is crucial for businesses to succeed. Social media has leveled the playing field so that anyone can share their ideas with broad audiences. By creating original content on your blog or other platforms, you can expand awareness about your company and showcase what makes it unique. When creating original content, make sure that you post information that is relevant, engaging, and of good quality.

8. Join industry boards

Engaging with others in your industry, whether it’s through online discussions or connections at conferences, trade shows, and other networking events allows you to create a strong online presence. Joining industry boards will allow you to network with others, share information and further expand your reach.

9. Use social media analytics tools

By utilizing social media analytics tools, you can track your engagement levels for each of your platforms and improve what’s working and what isn’t as it relates to how consumers are interacting with your online presence. By using these analytical platforms, you can see the demographic breakdown of who’s following you, how they are responding, and what platforms are popular.

10. Create original graphics for your content

One of the most effective ways to get your message across is with relevant images or videos that support your ideas. By providing easy-to-digest visuals, you can further engage consumers who may not be interested in reading long blog posts or watching lengthy video content.

11. Link to experts when it’s relevant

By including links to experts or other industry organizations, you can create a more comprehensive online presence. These types of social media posts are informative for your followers while building credibility for your company. Make sure that you are not only linking to sources but also commenting on what they have to say as well!

12. Embrace conversations and controversy

By embracing active conversations with your followers, you can create an image that is more transparent for potential consumers. When used in moderation, controversial posts can also help keep your company in the limelight and attract new followers! As always, it’s important to listen to what people have to say about your content and address any concerns or objections.

13. Be consistent when posting your content

If you are not consistent with your posting, likely, people will not be interested in interacting with your brand online. By scheduling posts ahead of time and making sure to keep up a regular posting schedule, you will be able to create a cohesive online presence. Your followers will know when to expect your content and can become more engaged with you.

14. Use webinars

Webinars are a great way to reach people who may not be as interested in attending live events or conferences! By recording your webinar and posting the video online, you can communicate with many more people who may be interested in your product or services.

15. Make it easy for people to participate and share

Another way of making sure that your online presence really blows through the roof is by making it as simple as possible for people to interact with you on social media! Add buttons for easy sharing across all platforms, integrating sharing features on your blog, and encouraging people to share your content. By making it easier for others to share, you can easily expand your reach and create a stronger online presence.

16. Incorporate testimonials

When creating your content, be sure that you add in testimonials from past clients or customers who have had great experiences with your company! By creating a more personal feel to your digital presence, you can create a stronger connection with potential consumers.

17. Pick a blog title that really grabs attention

When selecting the title for your blog, make sure that it contains keywords or other terms that people are likely to search. This will allow you to increase the amount of traffic and page views you receive as people search for your content online.

18. Integrate media distribution platforms into your marketing plan

When it comes to spreading the word about your company, there are a variety of different ways that you can do so using new technologies in 2021! By taking advantage of social media platforms and other types of video content, you can create a better online presence and build up your company’s reputation.

19. Use key metrics for measuring the success of your marketing plan

One important way that you can measure the success of your digital marketing is by determining what kind of engagement you are getting from followers or customers online. By tracking how many people are interacting with your content, you can evaluate the effectiveness of your online presence. One way to measure this is by using digital analytics tools to determine how many people are clicking on links, how much time they are spending on your website, and other metrics too!

20. Integrate social media into email marketing campaigns

In 2021, you will likely be able to use social media for more than just sharing your content! By using email marketing platforms that allow you to integrate social media, you can easily share and automatically post updates which can help grow your online presence.

21. Use pop up boxes on relevant pages

When promoting certain products or topics, it’s a good idea to use pop-ups that appear in front of your visitors on relevant pages. These pop-ups can contain offers, links to sign up for newsletters, and other ways of growing your online presence.

22. Create an infographic

Infographics are a great way to break down complicated topics! By creating an infographic about one of the complicated or confusing topics that you sell, you can reach more people and create a stronger online presence. Infographics are a great way to get attention because people love sharing them on social media, around the office, or with friends and family!

23. Use testimonials in your copy

Another way of creating personal bonds with consumers is by quoting past clients or customers using testimonials on your website or in your online presence. This allows you to build a more positive relationship by showing that you care about the people you work with and the impact they have on your business.

24. Write an ebook

Ebooks are another great way of getting consumers interested in your business or product! By creating interesting content, it’s easy to get people talking about your ebook, which can spread awareness about your company and increase the amount of traffic you receive to your website.

25. Get creative with online videos

By creating short video ad campaigns that are interesting or entertaining, it’s easy to capture the attention of a large number of people who are interested in your product or business! When videos go viral, it’s easy to get the word out about your product or business through social media.

We hope that these 25 marketing strategies are helpful for your future online presence! Creating a strong online presence takes time, but in 2021, it’ll be more important than ever before.

By ensuring that you have an active online existence and building a strong presence, you can reach a larger audience of consumers and expand your business.

If you are looking to get your online presence to the next level in 2021, check out Optymizer.com to find more information on how you can grow your online presence and reach a new digital audience using AI technology!


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