Locksmiths have been doing it wrong. They might think they’re busy enough and don’t need to go out of their way to market themselves, but that mindset is flawed. You can actually increase revenue by 25% with some simple marketing strategies. Check out the top 10 ways you can market your locksmith business and get your name out there!
They might think they’re busy enough and don’t need to go out of their way to market themselves, but that mindset is flawed .
You can actually increase revenue by 25% with some simple marketing strategies. Check out the top 10 ways you can market your locksmith business and get your name out there!
Locksmith Marketing Strategy #1: Make sure your GMB is optimized
Google My Business pages (GMBs) are a great way to generate leads. They have everything you need in one place: your address, phone number, map and some reviews. GMBs help prospective customers locate your business more easily by showing up on the first page of Google search results.
This is a good idea for a couple of reasons. First, if you don’t have a GMB, no one can find your business. That’s bad for business! Second, if you do have a GMB, but it isn’t optimized properly, the chances of someone finding your page are diminished.
Just by optimizing your GMB you can sometime expect to have tremendous increase in business!!
Locksmith Marketing Strategy #2: Leverage social media
Social media is a great opportunity to get your name out there. If you don’t already have an online presence, start by creating a Facebook page for your locksmith company. Here are some ways you can use social media to market your business:
Post pictures and videos of your work on Instagram Tweet about industry news and trends Create customer testimonials you can post and share on Facebook Build a LinkedIn page and use it to share helpful industry articles
Social media is also a good place for you to build relationships with customers. Many people who come into your shop will have seen your posts online already, which makes it easier for them to develop trust in you and your company.
Locksmith Marketing Strategy #3: Make sure to have locally optimized pages for each city in your metropolitan area
Google and Bing want to help people find local businesses, so they use search terms that are relevant to a local area. For example, if you run a locksmith business in Seattle, your name might show up for searches such as “Seattle Locksmiths” or “Seattle Locksmith.”
But are you targeting the other cities in your area? Seattle is a big city, with other surrounding cities that potential customers might search for. For example, people living in Kent or Renton might be searching for “Kent Locksmith” or “Renton Locksmith.”
Make sure your name shows up when someone searches for those terms!
Locksmith Marketing Strategy #4: Make regular posts and image uploads on your GMB!
Regular content is better than no content. If you’re doing your GMB correctly, it will be linked to your website, which should give you ample opportunity to upload images and descriptions of things that are happening at your business. Your customers are checking out the GMB before they decide to call you—make sure the information there is interesting!
You should post at least 3 times a week and also try to add images about 5-10 times a week. This will keep your customers interested in what you have going on and will help you with your SEO.
Locksmith Marketing Strategy #5: Post once a week on your website blog
Your website blog is another way to give customers information and create a connection with them. Just like your GMB, make sure that your blog is regularly updated. Blog subscribers want to hear from you on a consistent basis—so if they get used to reading posts from you once a week, they’ll expect it!
You can talk about industry news updates, share your tips and tricks for repairing locks or sharing videos showing how to do specific jobs.
Another good thing to do with your blog is focus on products or services you wish to promote this will first of all set you as a profession in the field and also will bring relevant traffic of customers who are interested in that service or product.
For example if you want to promote larger jobs types like access control systems installation services write frequent blogs about the subject like:
– How to update your access control system
– 10 Opportunities for Business to Utilize Access Control Systems
– The Impact of External Threats on Access Controls and Why You Need This Security Solution
– The Ultimate Guide on Access Control System
– Wireless vs Landline Access Control Systems: Which One to Choose?
If you’re part of a locksmith association, make sure you’re getting in touch with other members and sharing information relevant to your niche. As the saying goes, “Keep your friends close and your enemies closer.” Your competitors might be able to provide you with new leads or even some work for when there’s no other customers!
Also, get in touch with local blogs or websites that would be interested in covering the business news about the locksmithing industry—you never know who might be interested in featuring you or your company!
Locksmith Marketing Strategy #6: Make sure your website is mobile friendly
This is an essential part of web presence; make sure you’ve got a website that looks good and is functional on mobile devices. It takes some work, but there are plenty of companies out there who can build a mobile-optimized site for you without charging an arm and a leg.
Locksmith Marketing Strategy #7: Build a system to maximize the amount of reviews for your business
It’s important to ask customers for feedback on your service after they’ve used your products or services. You don’t want reviews in exchange for a discounted product—you want legitimate feedback that will help you grow professionally and increase word of mouth marketing!
Some locksmiths are worried that asking clients for reviews might be awkward, but it shouldn’t be. After all, a great review is a great complement for the work you’ve done and it’s only right to ask them to share that with others!
Having lots of reviews on your GMB can actually help you out with your SEO and lead generation.
Locksmith Marketing Strategy #8: Connect with other companies and get referrals
The best way to find new customers is through existing ones. Whenever a service provider asks for your contact information, whether it’s at an event or when you’ve been called out to do work on their business, pass along your card with all of the ways they can reach you.
If you’re really interested in building your business, get in touch with contractors and anyone else who might need the services you offer.
Few of our customers had great success with securing and executing large contract with large companies such as car dealerships, building management companies, large retailers, government etc.
Locksmith Marketing Strategy #9: Make sure it’s easy to contact your business from the website and every other communication channel.
Make sure you’ve got a website that people can easily reach out to you with the necessary information. Also, make sure you’ve got all of your phone numbers on the website or in marketing material so it’s never hard for someone to get in touch with you!
Some refer to this as CRO (conversion optimization) while in reality it’s pretty simple to do many locksmiths skip this part.
- make sure your phone number display on your website where its clear to see and allowing people to click to call you
- make sure the contact form is set correctly and is allowing people to upload large size of images, with today’s mobile phone cameras pictures can get pretty big
- make sure all relevant information will be available quickly for the user to complete the contact form, namely location address and hours
Alignment Online Marketing is a company that specializes in conversion optimization services for locksmiths and other businesses like ours. If you have any questions about their services make sure to visit https://alignmentonline.com
Locksmith Marketing Strategy #10: Make sure you’re consistent with your marketing strategy.
There’s no need to be aggressive and spammy with your advertising; you want potential customers who come across your name to feel like they are special. Keep that in mind when you reach out to people.
There’s also no need to have multiple ways of reaching you—make sure everyone can reach out to you the same way! For example, if your contact form is not working properly or sending messages directly to your personal Gmail account, make sure that gets fixed ASAP (or just get a new one). Your clients will always appreciate knowing how to get in contact with you, and they will appreciate it even more when it’s clear that you’re actually checking your messages.
The goal of a locksmith is to make sure they’re profitable and helping customers. However, this can be difficult when you don’t have the right marketing strategy in place. Thankfully, there are plenty of ways for a locksmith business owner to increase revenue by 25% with some simple marketing strategies! Check out our top 10 tips on how you can market your locksmith business online or offline and get more potential leads into your pipeline. Whether it’s through social media advertising campaigns or having great reviews available for prospective clients to read about their experience with your company, these methods should help any new customer find what they need at the perfect time. If all of this sounds overwhelming and confusing—don’t worry! Our team has been doing SEO work for years and can help you implement this strategy. We’ve got some great packages that you might like, so check them out at https://alignmentonline.com