Google Ads for Movers is a website that connects people looking to move with professionals who can help them. Moving is a process that takes time and while it’s not an expensive endeavor, the cost of doing it all on your own can add up. With Google Ads for Movers you can save time and money, all while retaining some control over the process.
This article will give you 25 tips about how to get your moving company moving up on google ads so that when people are searching for movers in their area or across the country they’ll see your business at the top of search results!
Well, let’s get started:
1. Create a Google Ads account for your moving company website
To get your company’s website to show up on Google, you need a google ads account.
A google ad account is a powerful tool for your Internet marketing arsenal. These accounts work by building a list of keywords, phrases, and search terms that will help you show up in the paid listings. This is great for getting your business noticed if it’s new or has a little bit of competition in the area or market for moving companies.
One of the first steps to getting your moving company moving up on google ads is setting up a Google Ads account for your website. This way, when people are searching for movers in their area or across the country they’ll see your business at the top of search results.
You can set up a Google Ads account by heading to ads.google.com, clicking “Create an Ad” and filling out some basic information about your company and its service offerings.
Next you need to choose a competitive type (search plus site – for keywords and phrases; or text ads – targeting short messages) and put in your budget, bids and other parameters like ad groups, keywords and bids.
These accounts work by building a list of keywords, phrases, and search terms that will help you show up in the paid listings. This is great for getting your business noticed if it’s new or has a little bit of competition in the area or market for moving companies.
2. Build your first moving services search campaign on Google Ads
The next step in getting your moving company moving up on google ads is to build your first “moving services” search campaign on Google Ads.
Creating a search campaign for your business will allow you to show up when people are searching for movers by specialty and/or location.
For example, if you’re a mover that operates in multiple locations and offer a variety of services, you might want to create two separate search campaigns – one targeting searches for movers in general, and another targeting searches only in the cities where you operate. Doing this will make sure that when someone is looking for movers in New York City or Boston, they’ll see your company’s website either at the top of the Google results page or on the first page of results.
Creating a search campaign for your business will allow you to show up when people are searching for movers by specialty and/or location. For example, if you’re a mover that operates in multiple locations and offer a variety of services, you might want to create two separate search campaigns – one targeting searches for movers in general, and another targeting searches only in the cities where you operate. Doing this will make sure that when someone is looking for movers in New York City or Boston, they’ll see your company’s website either at the top of the Google results page or on the first page of results.
3. Create a display campaign on Gooogle Ads for your moving Services
Now that you’re all set up with a Google Ad account and have created your first moving services display campaign, it’s time to take things to the next level and create a display campaign for your website.
A great way to gain more visibility and traffic for your moving company is to invest in a display ad campaign – which is basically an advertisement that appears alongside other results or within certain sections of the site. You’ll be able to place this type of advert in line with web pages related to movers such as “local movers” or “movers”.
You might also want to target your ads towards people who are looking for help with big moves or those that want to compare moving services.
A great way to gain more visibility and traffic for your moving company is to invest in a display ad campaign – which is basically an advertisement that appears alongside other results or within certain sections of the site. You’ll be able to place this type of advert in line with web pages related to movers such as “local movers” or “movers”. You might also want to target your ads towards people who are looking for help with big moves or those that want to compare moving services.
4. Optimizing Your New Google Ads Moving Services Campaigns For Success
Creating your first ad campaign on Google Ads is an exciting step – but how do you know what the best practices are for optimizing your new campaigns?
One way to start off on the right foot is by checking out the Google Ads certification program. This will give you a chance to learn about all of the basic principles and changes that have been made over the years as well as the current best practices. You might also want to check out videos or guides that can help you with building your moving services campaign.
Additionally, be sure to create multiple ad groups within each of your search and display campaigns so that you can specifically target certain keywords or test what is most effective for your company. For instance, if someone searches “local movers” make sure to create an ad group specifically targeting the keyword “local movers”. This will make sure that your ads are only visible to potential customers who are looking for this exact phrase.
Finally, you’ll want to run an ad performance report every few days or weeks to see what is working and what isn’t at that point in time. You can do this by going into the reporting section of your Google Ads account and selecting “ad performance”. From there you’ll be able to check out your CTR (click-through rate), CPC (cost per click) and conversions for each of your ad groups.
5. Work on Your Ad Copy To Capture More Business for Your Moving Company
While having amazing moving services is the best way to get customers in the door, it’s essential to make sure that you are creating ads on Google Ads that are attention-grabbing and compelling enough to get people to click.
One of the most important things about writing ad copy for your moving company campaign is ensuring that you have a strong call-to-action – or in other words, an action that you want people to take when they click on your ad. For instance, you might want to ask them if they want to get a “free moving quote” or tell them that they can “compare local movers” by clicking on your ad.
You also need to make sure that you’re captivating the reader’s attention at first glance and making it clear what your ad is about. Try to include a line or two that will be enticing enough for someone to click without being too long-winded. Finally, you’ll want to have a strong headline that makes it clear what your business offers and then follow that up with a short description of the benefits as well as some social proof – such as testimonials, reviews, etc.
6. Use Google Ads for Your Moving Business as a Way to Brand Yourself and Connect With New Customers
Besides advertising your moving company on search engines like Google or Bing, you can also take advantage of remarketing ads so that people who visit your site will see ads on other sites across the web – even if they don’t click on your ads. Google Ads remarketing is a great way to remind people about your business and get them to come back and make another purchase at some point down the line.
You can also use Google Ads as an additional customer acquisition channel by advertising on platforms like YouTube or Gmail where potential customers will see your ads when they are searching for different products. The process of creating your ads is the same as any other platform, but you should make sure that you are targeting people who may be interested in your services instead of trying to find a specific keyword match.
7. Make sure to Track Your Moving Ad Performance So You Can Figure Out What is Working Right Away
It’s important to measure the performance of your Google Ads for movers if you want to know what is working and what isn’t. By looking at things like CTR, CPC or conversions you can assess which ad groups are pulling their weight so that you can increase spending on those ones while decreasing it on others.
To do this, simply go into your Google Ads account and click on “ad performance” in the reporting section. At the top, you’ll have an overview of some basic metrics while below it will be some more detailed information about your ad groups. Make sure to run a report every few days or weeks so that you know what is working best at different points throughout the year – especially if you are running any kind of sale or promotion so that you can increase conversions.
If you want to find out more about Google Ads for movers, then continue reading our blog! We post new content all the time and aim to provide businesses with the latest information about marketing strategies, industry trends and other news related to growing your moving company.
8. Utilize Google Extensions to Improve Your Moving Website Presence on the Search Engine
Google Ads offers a ton of different extensions that you can implement into your ads in order to make them look even more professional. These include things like phone numbers, address, callout extensions, etc., which are all designed to help make your ad stand out from the rest of the crowd. You can also add sitelinks, which will show additional links to the page a person is visiting. These are basically shortcuts that help people figure out what pages may be most relevant for them and then easily get to those results without having any guesswork or hunting involved.
9. If You Want Your Moving Campaign to be Successful on Google Ads, Make Sure That You Have a Great Negative Keyword Strategy.
If you haven’t heard of negative keywords before, they are essentially words or phrases that people would probably never buy anything from so there’s no point in showing your ads to them. This means that if someone is searching for “cardboard boxes,” then there’s no need to advertise your moving company to that person because they aren’t going to buy anything from you. To use this tool, you’ll need to add in your list of negative keywords (and related ones) into the Google Ads interface before you create any campaigns, ad groups or ads.
10. Google Ads for Movers Can Be Used As a Remarketing Channel
Setting up remarketing on Google Ads is fairly simple, but it’s imperative that you do it right – otherwise the entire process could backfire on you and your brand. By creating ads within your Google Ads account after setting up remarketing, you’ll be able to target people who have already visited your website or mobile application (but haven’t purchased anything yet). What this means is that you’ll mostly be showing ads to those people who are already familiar with your company, which can give you a much wider audience than before.
11. Learn About How to Manage Your Moving Campaigns on Google Ads Budget
One of the most important aspects of Google Ads is managing your budget, which is why you don’t want to leave it up to chance. You can always set a daily budget for each campaign or ad group. For example, if you are only able to spend $300 per day on ads, then make sure that you set the proper budget before creating your campaigns.
You can also set this up so that you don’t have to think about it and your campaign or ad group will always remain at a certain percentage of the total budget. Understanding how Google Ads for movers works from start to finish can help you save time, money, and effort in the long run.
You’ll also want to take a look at your analytics so you know which ads are converting and how much traffic is coming from various keywords.
12. The More Specific You Can Be When It Comes to Your Google Ads for Movers, the Better Results You Will See
We have already talked about remarketing, but this applies to other campaigns as well. For example, if you are creating a campaign for “moving services,” it may be a good idea to create another one that targets people looking for specific types of moving services such as long-distance movers or commercial movers. This way you can create specific ads and landing pages that will cater to each of these different audiences.
13. You’ll Want To Have a Good Call-to-Action to Help You Get More Moving Customers.
The more specific you get with your ads, the better off you’ll be in the long run (as we’ve already discussed). However, as you create these ads, make sure that you include specific calls-to-action (CTAs) so people know what to do next. We all know how important it is for a good CTA to be part of every ad and landing page.
14. You’ll Need to Learn About How Google Ads for Movers is Demographic Targeting
Another great aspect of Google Ads is the ability to get extremely specific with your demographic targeting. In fact, you can target by age, gender, location and even things like parental status. You can also geo-target ads so they only show up in certain states or cities depending on where your target audience lives.
15. You Can Use Google Ads to Build Your Email List of People Looking for Movers
You can create email campaigns within Google Ads that will allow you to create the perfect lead magnet and then send it out via email whenever someone submits their information into one of your landing pages or forms. Keep in mind that you can also collect things like phone numbers or other types of information with this tool. The more you know about how Google Ads for Movers works, the better off you’ll be when it comes to moving day.
16. There are Lots of Tools Within Google Ads for Movers
Of course you want to make sure that you have the right tools within your Google Ads account, otherwise it will be difficult to get the most out of the service. This is why it’s important to take a look at all of the different tools that are available in your campaign settings. For example, you can use things like website conversion tracking or even Google Analytics to get more information about your leads.
17. There are Lots of Different Ad Types That CAN Work for Your Moving Company
One of the biggest mistakes that people make is assuming they only have one option when it comes to Google Ads for Movers. However, there are actually plenty of different types of ads that you can use to bring customers in through this service. You can create image ads or even video ads depending on your needs.
18. You Can Target People Who Are About to be Moving
One of the best things about Google Ads for Movers is that you can target people who are already in the process of moving. For example, if you’ve created an ad that’s targeting people who live near your business and it appears next to related searches, then someone searching for “moving companies” could see it and click on it. With Google Ads for Movers, you can place your ads in front of people who are already looking to move.
19. You Can Monitor Your Competitors with Google Ads for Movers
One of the best ways to get more information about how well your own campaign is performing is by signing up for a free Google Ads account. Within this platform, you can monitor your competitors to see how they are doing in terms of their own traffic and revenue. This way you’ll have a better understanding of where things stand within the industry as a whole or what types of strategies are working for your competition.
20. You Can Use Google Ads for Movers to Help Your Local Businesses
There are many business owners who struggle to get new customers through their doors. However, with Google Ads for Movers, you’ll have the chance to place ads in front of people that are searching for specific services in your area. If you know that your competition is bringing in customers through Google Ads, then it’s time to start advertising on this platform as well.
21. You Can Use Google Ads for Movers in Your Home Town
One of the best strategies is to place ads in your local town. This will help you get in front of people who are searching for keywords that are specific to your home city or town. Once you start ranking on top of these search results, then you’ll notice that more and more people are coming in through Google Ads for Movers.
22. You CAN Get More Clicks with the Right Keywords
The keywords that you’re using to drive traffic through Google Ads for Movers is one of the most important components of any successful campaign. For this reason, you need to do as much keyword research as possible before creating your ads. This means looking up common phrases related to your industry and choosing words that have a high level of search volume. In the end, you want to target keywords that will get people clicking on your ads as soon as they see them.
23. You CAN Get More Moving Clients with Long Tail Keywords
While it’s important to take a look at the common keywords that your potential customers are using, another strategy you can use is to target long tail keywords. For example, if you’re a moving company in New York City and you’re advertising on Google Ads for Movers, then it would be wise to focus on phrases like “moving company near me” or even “cheap movers in NYC.” These are phrases that may not get as many monthly searches, but they will bring you much more qualified traffic.
24. You CAN Target Your Local Competition
One of the best strategies that you can use is to target your local competition. As we mentioned earlier, most people have the mindset that they are stuck with their local Google Ads for Movers company. However, with the help of this platform you’ll be able to get in front of your competitors’ customers so you can ultimately steal them. You can do this by setting up an ad campaign and placing it in the same location as your competition. Once you start ranking on top of their ads, they will lose customers and eventually go out of business.
25. You CAN Use Google Ads for Movers to Drive More Traffic in Less Time
One of the best aspects of Google Ads is that you can set up a campaign quickly and easily. This means that it doesn’t take much time at all to get your ads running on this platform. There are many benefits that come from this such as not having to spend time and money on creating a website or landing page. Instead, you can simply create an ad and start driving traffic through Google Ads for Movers as soon as possible!
The Top 25 Tips for Getting Your Moving Company Moving Up On Google Ads Create an ad campaign and place it in the same location as your competition.
Once you start ranking on top of their ads, they will lose customers and eventually go out of business.
This is just one example of how to use Google Ads for Movers to drive more traffic in less time.
If you’re interested in learning more about this platform or any other marketing strategies that can help grow your moving company, then contact our team today!
Alignment Online Marketing is a team of highly skilled marketers that specialize in helping you boost your Google Ads for Movers. We have helped countless companies get the results they’ve been looking for through PPC marketing and we can do this for you too!
Contact us today so we can schedule a time to discuss your company’s online marketing plan. This way, you’ll be able to see how Alignment Online Marketing can help you reach your goals. When you’re ready, contact us today!
We’ve been working with moving companies over the last decade and understand the ins and outs of this industry. This will help you get started with PPC marketing and ultimately get your moving company moving up on Google Ads for Movers!