Locksmiths are one of many businesses which have seen success using this service!
It’s a great way to reach your target audience on the go, with ads that show up in search results. You’ll be able to use your key messages and ad text to create an ad campaign and then set the budget to meet your needs. Google Ads Optimization is designed for you!
We recommend reviewing these settings before setting up any campaigns:
1) Demographic – The location of your business as well as age, gender, household income, and education level interests you want people looking at locksmith services.
2) Language – English or Spanish?
3) Device – Desktop web browser or mobile device (smartphone)?
4) Consumer intent – How you want to connect with people who are looking to buy your services.
5) Measurement Types/Delivery Methods – What’s the most important measurement and delivery method for your business?
6) Ad rotation setting – How often would you like your ads to be shown? It’s best to opt out of ad rotation to reach your goal.
7) Budget – How much are you willing to spend on ads each day or each week?
8) Campaign type – Would you like to create a new campaign or use an existing one?
Here’s how it works: Create up to 10 campaigns for the keywords that bring the most traffic to your website. (You can change the settings or cancel campaigns at any time.)
Once you set up a campaign, Google Optimization will test different combinations of these ads repeatedly until it finds what works for you! If that sounds too complicated – don’t worry. This is all done automatically by Google’s computer algorithm so you don’t have to do any of the work yourself.
Repetition is key when it comes to marketing, so Google Optimization will keep testing different combinations until it finds one that works for you!
How often would you like your ads shown? It’s best to opt out of ad rotation to reach your goal and avoid wasting money.
Set Your Ad Delivery Options
Choose or create the delivery method for your ads. You can set a budget by day, week, or month.
You’ll also be able to decide where you want your ad to show up: desktop web browser only and mobile web browser, as well as reaching out with other devices such as GPS.
Google Ads Optimization will test different combinations of these ads repeatedly until it finds what works for you! If that sounds too complicated – don’t worry. This is all done automatically by Google’s computer algorithm so you don’t have to do any of the work yourself. Repetition is key when it comes to marketing, so Google Optimization will keep testing different combinations until it finds one that works for you!
Keep track of your ad performance so you can take action and improve your results over time.
You’ll be able to see how often your ads are shown, how the optimization is working (how many views did they get? Are people adding services?), and the demographics of the people who are viewing your ads.
Interesting stats to note!
How often your ad is shown – Your ad might be shown more or less than you’d expect because of Google Optimization’s testing. Give it time to work for you. The more data we have, the better we’ll be able to show your ads to your target audience.
The demographics of the people who are viewing your ads – Are you reaching the audiences you want?
Click on one of the categories to see where your ads are showing up. Is there a demographic for which we’re not showing them?
We recommend reviewing these settings before setting up any campaigns: Demographics, Language, Device, Consumer intent, and Measurement.
Here’s an example of some things you can do to take advantage of Google Ads Optimization:
#1 – Set up a campaign for the demographic you’re trying to reach (age, gender, household income) and create ads using your key messages. For example, “We provide fast and affordable quality locksmith service in San Diego.” Add a phone number to your ads to capture more leads.
#2 – Set up tracking using call extensions or a business website URL (where you can track leads). Google Ads Optimization will use the information you enter to improve its results over time, and if it finds an ad that works well, it’ll show that one more often!
#3 – Set up ongoing ad campaigns to keep your brand in front of new people over time. For example, you could set up a campaign for the weekend and then another for when people are searching for locksmiths on their lunch break during the week. You can schedule ads to run at any day and time, or you can set them up to run automatically based on your budget (and Google Optimization will test different combinations of those ads and show them more or less often depending on how well they are working for you!)
#4 – Use Google Ads to advertise your new services! For example, if you decide to start auto lock repair, add a new service on your business website and then promote it in Google Ads. You can use your ad text to describe what you do and how it’s different than other auto locksmiths in the area. You can add phone numbers, opening hours, and directions to your business in these ads as well!
#5 – If you have an existing website, set up tracking for leads using a site URL or call extensions. Google Ads Optimization will use the information you enter to improve its results over time, and if it finds an ad that works well, it’ll show that one more often!
#6 – Instead of running a regular campaign in Google Ads let your ad run automatically using AdWords Automation. Just set up an ad campaign with a budget and rules for when your ads will show and when they are paused, then set up a campaign with no ads. Google Ads Optimization will test different combinations of these rules to see how effective they are for you!
#7 – Track what’s working so you can take action and improve your results over time. Click on the “View details” button under each ad to check the demographic data, including how many clicks your ads received and which demographics saw them. You can also see a breakdown of the ads that were shown for each audience so you can make sure we’re showing your ads where you want them to be seen.
Set up a campaign for the demographic you’re trying to reach (age, gender, household income) and create ads using your key messages.
For example, “We provide fast and affordable quality locksmith service in San Diego.” Add a phone number into your ads to capture more leads. You can also upload photos of your staff or vehicles with these ads.
Set up tracking using call extensions or a business website URL (where you can track leads). Google Ads Optimization will use the information you enter to improve its results over time, and if it finds an ad that works well, it’ll show that one more often!
If you have an existing website, set up tracking for leads using a site URL or call extensions. Google Ads Optimization will use the information you enter to improve its results over time, and if it finds an ad that works well, it’ll show that one more often!
Instead of running a regular campaign in Google Ads let your ad run automatically using AdWords Automation. Just set up an ad campaign with a budget and rules for when your ads will show and when they are paused, then set up a campaign with no ads. Google Ads Optimization will test different combinations of these rules to see how effective they are for you!
Use location targeting to focus on people in specific areas.
You can use your own physical address, your business website URL, or even a map of your area in the description for these ads. Targeting locations help you narrow down your audience and tailors your ads to be more relevant to people in those areas.
For example, if you have a locksmith in San Diego that services people in Encinitas and Cardiff, you could run one campaign called “San Diego Auto Locksmith” targeting all of North County San Diego, and then another targeting Encinitas with call extensions.
One of the common challenges for locksmiths using Google Ads is figuring out how to stop customers from coming in and asking about a service they have on their website.
One way you can do this is to display your phone number and opening hours or directions with your ad. You need to also make sure that you’re tracking the leads that are coming into your business so you know which advertisements work best.
If you haven’t already, set up tracking for your website using a site URL or call extensions. Google Ads Optimization will use the information you enter to improve its results over time, and if it finds an ad that works well, it’ll show that one more often!.
Track what’s working so you can take action and improve your results over time.
Click on the “View details” button under each ad to check the demographic data, including how many clicks your ads received and which demographics saw them. You can also see a breakdown of the ads that were shown for each audience so you can make sure we’re showing your ads where you want them to be seen.
Set up a campaign for the demographic you’re trying to reach (age, gender, household income) and create ads using your key messages.
For example, “We provide fast and affordable quality locksmith service in San Diego.” Add a phone number to your ads to capture more leads. You can also upload photos of your staff or vehicles with these ads.
Set up tracking using call extensions or a business website URL (where you can track leads). Google Ads Optimization will use the information you enter to improve its results over time, and if it finds an ad that works well, it’ll show that one more often!
If you have an existing website, set up tracking for leads using a site URL or call extensions. Google Ads Optimization will use the information you enter to improve its results over time, and if it finds an ad that works well, it’ll show that one more often!
Talk to a Google Ads Locksmith Expert Now
Want to see how your locksmith business can take advantage of the latest tools to help you reach your target audience on the go? With Google Ads Optimization, you can set up an ad campaign and set the budget to meet your needs. Locksmiths are one of many businesses which have seen success using this service!
Google Ads Optimization is a service designed to help locksmiths reach their target audience on the go. One of the challenges for locksmiths using Google Ads is figuring out how to stop customers from coming in and asking about services they have on their website.
By including your phone number or opening hours with ads, you can make sure people know not to come by without an appointment! If someone clicks on one of your ads but doesn’t call first, you must be tracking them so you know which ad works best for different audiences.
This will allow Google Ads Optimization to improve its results over time and show those ads more often if they work well – saving you money while still reaching potential clients! Want some help setting up these features for your business? Don’t hesitate to reach out to one of our Google Ads specialists for advice on using this service now.
Keep in mind that Google Ads Optimization is a powerful way to help you get even more traffic from search results, but it’s not the only tool available to locksmiths. As always, consider setting up location extensions so you can reach people near your business. You may also want to consider using call extensions or a location-based campaign if you want to see how Google Ads Optimization measures up against these features!
