The business of locksmithing is an essential service that most people will need at one time or another. It’s also a must-have service for anyone who owns a business with valuable assets to protect. If you’re in the locksmithing business, you have an opportunity to position your company as an expert in this field by implementing a successful search engine optimization (SEO) strategy. Here are some ways that you can increase the visibility of your company and get more customers:
Write informative blog posts about locksmithing topics that are relevant to your market.
Make sure that you include your keywords in these blog posts and publish them regularly (at least weekly) as well as on other important sites like LinkedIn.
This can also be a good way to get more traffic to your website. Create micro-sites specifically for each of the articles that you write, and include your keywords in the URL. For example, for a blog post on car key replacement, use a URL like this: http://www.mycompanyname.com/car-key-replacement . Your business can be listed at the top of search results when people do searches on these topics (for example, car key replacement ), which will lead to increased business.
Add relevant keywords to your website and link them to appropriate pages on your site.
Also, link all your pages to the other important pages on your site. The more “link juice,” or links from other sites, that you have to point back to your website, the higher it will appear in search results. This is because Google and other search engines view incoming links as a sign of popularity, which can improve your overall ranking.
Participate in social media and post your company information on LinkedIn, Twitter, Facebook, and other relevant sites. Participate in discussions about locksmithing topics (and include your keywords) where you can answer questions from people who are interested in this service.
Add relevant videos to YouTube that will also help you to rank higher for certain locksmith-related searches. For example, if you make a video explaining how to double-check that a door is actually locked at night (a common concern for many people), your business could rank near the top of search results when people do this type of search.
Do all these things and your company’s website will climb in the ranks on major search engines like Google.
This is just a start to developing a successful SEO strategy for your business, but it’s the most essential part of this plan. And as you can see, all these efforts will lead to more customers and more success for your company.
Optimize your social media pages so that they show up in Google searches for relevant terms like “locksmith near me” and “locksmith in my town.”
This will make it easy for people to find and like your Facebook page.
There are also several other critical elements of SEO, including local SEO (optimizing a business website to rank well in search results for geographic areas) and link building (creating backlinks that point to your website). But all of these things can be learned. To find out more about how SEO can help a locksmith company, check out this helpful blog post: http://semrush.com/blog/seo-and-local-businesses/.
Be sure to ask your employees to pin pictures of their work on Pinterest and tag each photo with relevant keywords to optimize it for search results.
When you do this, your business can rank well in searches for locksmithing services, which means that people who might not otherwise have found you will be able to see the quality of your work and how affordable your prices are. You could even use a service like AdWords or Bing ads to promote your website, which will increase the amount of traffic that your site gets and, therefore, the number of potential customers.
Optimize for Local SEO
It’s also important to optimize your business website for local SEO. This can be done by adding relevant keywords to your physical address and including this address in as much content on your site as possible (including a ‘Contact Us page). It’s also a good idea to add relevant keywords to your business name and description and make sure that this information appears on all of your published works.
Get Free Local Listing – Maximize Your Social Presence
Be sure to encourage your employees to write content that includes useful information about auto locksmith services. Consider hiring a professional copywriter to create an original article that your team can share on the company blog and in social media posts. This way, you’ll be more likely to rank well in search results (including local listings) because Google favors content that has been published on third-party websites over stuff that’s hosted on company sites.
Also, ask employees to use social media (e.g., LinkedIn, Facebook, and Google+) as a way to make connections with people in their network. The more people you connect with online, the more backlinks your business will have pointing to it from other sites on the web.
If you’re using Google Places for Business, it’s also a good idea to ask employees to add photos of their work and videos that demonstrate how you can handle certain jobs for your customers.
Use Google My Business to Optimize Your Local Online Presence
If you haven’t already, it’s important to set up a local profile on this platform. This is the easiest way to optimize for local search results because it automatically pulls information from your website, Facebook page, and Google+ account. It also allows you to add photos of your business, videos, and information about specialties or services that set you apart from the competition in the area. In other words, it’s a great way to get more positive reviews online (which will make customers happy) and increase traffic to your site!
Post Consistently on Social Media
It’s also important to post about your business regularly on Facebook, Twitter, and Google+ so that people will see you in their news feeds. This is why it’s a good idea to ask employees to use these platforms as much as possible, even if they’re not very experienced with social media (and perhaps even if they’re not interested in it). If you can show others that you have a social media presence, then search engines like Google will likely rank your business higher on the SERPs.
Do More to Optimize Your Authority (Domain Authority) and Visibility (Page Authority) With Social Signals
Social signals are not as important as they once were, but they can still help search engines figure out how relevant and authoritative your business is for certain keywords. For example, Google might assume that you’re a trustworthy locksmith if you have a lot of backlinks from trusted websites.
To get more social signals, it’s important to engage with others online in the following ways:
Ask your customers to review your business online (e.g., on YellowPages, Google Places, or Yelp).
Participate in the comments section of websites that cover your industry.
Share relevant third-party content by using social sharing buttons at the bottom of each blog post.
Post original articles and videos about auto locksmith services on your blog and other third-party websites.
Participate in forums related to your industry and answer relevant questions as a means of getting more backlinks.
Analyze Your Website to Make Sure That It’s Mobile-Friendly
The number of searches performed by people who are using their phones or tablets has increased dramatically over the past few years, so your website needs to be mobile-friendly. If someone comes across your site on Google while using a smartphone or tablet, it should load quickly and easily so that they can read everything without having to pinch or zoom.
Consider these tips when looking at your website from the perspective of someone who is using a small device:
Make sure that your text is legible when it’s viewed on a mobile device.
Make sure that any videos or images on the site are not hard to see because they’re too small.
Test out different versions of your website by using various devices and browsers (e.g., mobile, tablet, and desktop). Have a friend or colleague look at them for you and ask which one is easiest to use.
If your site is not mobile-friendly, consider upgrading it or using a mobile website that will show up in search results. This can be particularly important if you’re targeting local clients who are more likely to look for businesses on their phones.
Positive (and Negative) Reviews Have the Biggest Impact
If you’ve been in business for a while, then you probably have reviews on sites like Yelp and Google Places. These platforms are great because they allow customers to review your services quickly and easily. However, it’s important to understand that they’re not the only places where people can post reviews, so it’s essential that you also monitor your search results on Google and Bing.
Check Your Search Results Regularly and Respond to Unfavorable Reviews
When you do a local business search, there’s usually an option for you to show only reviews that are verified as legitimate by the website (e.g., Yelp or BBB). If you can see all of the reviews that are listed for your business then, make sure to check them regularly and respond to unfavorable ones.
For example, if someone says that you took too long to arrive at their house or didn’t fix their lock properly the first time, go ahead and apologize or explain what went wrong so that they can see how you handled it. People are more likely to forgive you if they know that you’re aware of the problem and are taking steps to prevent it from happening again.
Monitor Your Positive Reviews Regularly as Well
Although negative reviews can actually help your business by making potential customers more likely to read positive reviews, positive ones don’t always have the same effect. If someone is looking for a locksmith to call for a security job, then they may just read only the reviews that are listed by local people for locksmiths in their area.
If you have a ton of positive reviews, but just one negative one (such as someone upset because you arrived late), it’s worth responding to that review so that more people can see it when they search for you. For example, you can thank this person for their business and explain that you were late because you were stuck in traffic.
This article has provided you with a plethora of information on how to do successful search engine optimization for locksmith companies.
We hope that this guide is helpful and we wish you the best in your endeavors! If you need help implementing these principles, please let us know because our team would be more than happy to partner with you to create an effective SEO or marketing strategy.
Which of these tips has been most beneficial?