SEO can be a very intimidating topic for small business owners. It is not always clear what to do, and it’s hard to get the results you want without spending too much time on it. So how do you know where to start? This blog post will walk you through some of the most popular SEO strategies and show you which ones work well with smaller websites. If your website is struggling right now, this article will help!
Conduct keyword research to find the best keywords for your website.
You can do this by using tools like SEMrush and Google Keyword Planner. The key is to find keywords that your audience is already searching for so you don’t have to spend time on marketing them!
Do not limit yourself from the beginning with a small set of keywords because it will make optimization more difficult down the road. Try going for a broad set of keywords initially and then pare it down later.
Optimize your pages with relevant content and powerful titles.
Your content should be easy to read and follow. Avoid using dense wording or sentences that are too long, as it will make your website more difficult for visitors to find their way around!
Use the right keywords in titles and headings so Google can understand the pages better. Make sure you use these words when introducing each subtopic within a post and at the end of your posts.
Use keywords throughout content, but don’t overuse them or it will look like you are trying too hard to rank.
Keep in mind that search engines penalize duplicate content! Your website should have unique text on every page even if they share a similar topic because Google’s bots can tell when two pages are the same.
Measure your progress by monitoring how many visitors you have been getting and what their conversion rates look like.
You can use Google Analytics to track metrics such as page views, bounce rate, time on site, number of pages visited per session etc. The more people that visit your website the better! Keep in mind though that higher bounce rates could indicate that your content is not scannable or interesting enough, so make sure you’re doing a good job of reading the feedback from visitors.
Create a sitemap that includes all of the pages on your website.
A sitemap makes it easy for people to find what they are looking for because you can list the pages in order of importance and include keywords that need attention. It will also help Google understand your website better if you have a large number of content pages!
Think of it this way: If you were looking for something in a store, would you rather wander around aimlessly or have someone show you where to go? Same goes for your website – make it easy by providing visitors with an intuitive navigation system.
The content of your pages should be structured logically and include plenty of white space so that readers can scan topics quickly.
Use keywords in your URLs to help search engine bots find the pages more easily.
Finally, make sure that you are not only optimizing for Google! Your content needs to be friendly towards other search engines as well because they still have a lot of influence on rankings nowadays.
Submit a Sitemap to Google Webmaster Tools so that they can submit it to the index.
Always keep in mind how much time and money you have available for your website, as SEO is a long-term strategy with not instant results!
The secret of any small business’s success starts with having an optimized website that reaches out to potential customers. While this article won’t tell you exactly what you need to do, it will tell you how to get started.
Google Search Console is a free tool that Google provides to help you monitor and diagnose your site’s performance. To sign up, visit the website at:
The best time to start optimizing a new website is as soon as it launches! A lot of people make the mistake of waiting until they have a lot more content or visitors before optimizing, but that’s not as effective.
Search Console will provide you with valuable insights into how Google views your website so it is important to stay in touch and make sure everything looks good!
The most popular way for small businesses to reach out these days is through social media.
Twitter is a great resource for companies, and Facebook can be used to engage with followers or potential customers. LinkedIn is perfect if you are looking to network!
Create a blog that is updated on a regular basis and include your posts on social media to help boost visibility and optimize for search engines.
Optimize website images with alt tags, titles, captions and keyword-rich filenames!
The last thing you have to know is that it will take time before the effects of SEO can be seen. For some websites this might happen in a matter of weeks, but others will have to wait for months.
SEO is a long-term strategy with not instant results!
The secret of any small business’s success starts with having an optimized website that reaches out to potential customers. While this article won’t tell you exactly what you need to do, it will tell you how to get started.
Write blog posts that are interesting, engaging and creative!
It’s a myth that only highly intelligent people are creative.
In fact, research shows that once you get beyond an I.Q. of about 120, which is just a little above average, intelligence and creativity are not at all related.
That means that even if you’re no smarter than most people, you still have the potential to wield amazing creative powers.
So why are so few people highly creative?
Because there are bad habits people learn as they grow up which crush the creative pathways in the brain. And like all bad habits, they can be broken if you are willing to work at it. Here are eight of the very worst bad habits that could be holding you back every day.
-When you are on the phone, do not multitask and talk to your friends at the same time
-Learn how to say “no”
-Don’t be a perfectionist! It can lead to overwork and burnout
-Take breaks when working for long periods of time
-Cultivate a creative environment and surround yourself with likeminded people
-Spend time on your hobbies! It will inspire you creatively
-Take up an instrument or learn another language, it’s a great way to think outside the box
It’s also important that all of these habits are broken for a certain period of time each day.
Start by giving up these habits for just an hour a day, and see how much more creative you are!
Update old posts with new information, or post fresh content regularly to engage your audience.
You should update older blog posts with new information or post fresh content regularly to engage your audience. By doing this, you’ll be able to make your site more relevant and interesting for your visitors. It also makes it easier for search engines to index your site too.
The best way to do this is by writing a post that comes up with new keywords for your already existing pages.
For example, you can replace the keyword “search engine optimization” with “keyword ranking” and update the post.
Remember, you can always search for a keyword and find out what the page ranks with Google.
If it’s not ranking very well on your site, but is ranked high elsewhere then this means that there are some SEO issues to be addressed!
-Be sure to optimize images through alt tags, captions and keywords in filenames
-SEO takes time, so don’t expect immediate results. Optimizing your site can take weeks or months to start achieving any rankings!
The secret of any small business’s success starts with having an optimized website that reaches out to potential customers. While this article won’t tell you exactly what you need to do, it will tell you how to get started.
Invest in professional photography for all your web content (including images on social media)
Invest in professional photography for all your web content (including images on social media). Doing this will give you a head start to SEO.
Use infographics and white papers as resources to drive traffic back to your site
One of the best things about an infographic is that it’s not just limited to text-based information, meaning they’re more user-friendly and accessible to a wider audience.
Infographics are also easier on the eyes, meaning you spend more time focusing on it instead of scrolling through content too quickly or getting lost in long blocks of text.
Make sure you have an easy-to-navigate site design that is user-friendly
It’s important for your site to have a professional design that makes it easy and user-friendly. This way, visitors will be more inclined to browse through the content on your site rather than clicking away from it.
Make sure you are sharing original content
One of the most common mistakes freelancers make is copying their work from other sites. This will not only get you penalized by Google, but it can also land you in legal trouble.
You should always make sure that all your content is original and unique to your site
-Provide a company mission statement or value proposition on the homepage of your website
-Make sure there are no broken links! Check for broken links by using the “site:” syntax in a web browser
-Before sending out emails, make sure your email client is functioning properly and that it has been updated with all of the latest software patches
-Use keywords strategically throughout the text of posts. Remember not to repeat them too often or you will be penalized for keyword stuffing
-Write readable content for your audience. This includes not using too many numbers, bullet points or acronyms
Optimize your website for mobile devices
Did you know that more than 50% of internet traffic comes from mobile devices?
This means it’s now crucial to make sure your site can be viewed on any device, including smartphones.
Thankfully, this is easier than ever to do.
There are many different WordPress plugins that you can use to optimize your site for mobile devices and it takes just a few minutes!
Optimize images with alt tags, captions and keywords in filenames
Another easy way to get started optimizing your website without any technical knowledge or budget is through the images on your site.
First, be sure to upload an image with a caption or title so that it can rank for the words you want.
Second, optimize images through alt tags and keywords in filenames (if possible)
-Make sure you have high quality self-hosted videos available on your website
Videos are a great way to supplement your content and provide more information on certain topics.
If you want to rank in the search engine results pages, it’s important for all videos on your site to have an optimized title, description (if possible) and tags that will help them show up when someone searches related terms!
Content should be readable by all levels of users
-Use keywords strategically throughout the text of posts. Remember not to repeat them too often or you will be penalized for keyword stuffing
-Write readable content for your audience. This includes not using too many numbers, bullet points or acronyms
Plan ahead!
Use social media to attract more visitors by using hashtags and contests
Lastly, make sure you’re using social media to your advantage!
There are many different ways in which you can use Twitter, Instagram, Facebook and even Pinterest to reach new audiences. One great way is through hashtag contests that encourage people to share their posts on your site for a chance at winning something!
If any of these seem hard or confusing please don’t hesitate to reach out. Optymizer is here to help!
Optymizer is a wonderful company that provides SEO services. It does not matter which type of site you have, they will be able to optimize it for organic traffic. This is a great service and Optymizer deserves a recommendation!
