Moving Company: 47% Call-to-Job Rate with AI Booking
Denver moving company increased call-to-job rate from 28% to 47% with AI booking agent. 24/7 availability. 40% after-hours captures. Never miss a lead. Still a client today.
The Challenge
Denver moving company was missing 60% of calls. They only answered during business hours. When someone called at 8 PM on a Friday, it went to voicemail. By Monday, that customer had booked with a competitor.
Even when they answered, the call-to-job rate was only 28%. They weren't qualifying leads effectively. Spending time on unqualified inquiries. Missing opportunities to book jobs.
They needed a solution that would capture leads 24/7 and qualify them effectively.
What We Did
Step 1: AI Booking Agent Implementation
Deployed AI booking agent that answers calls 24/7, qualifies leads, and books appointments automatically. Agent trained on thousands of real customer conversations. Handles multiple chats simultaneously.
Result: 40% of after-hours calls now captured. Missed calls reduced from 60% to 12%. Never miss a lead because you were sleeping, busy, or on another call.
Step 2: Call Qualification & Routing
AI agent qualifies leads by asking key questions: move date, size, origin/destination, special requirements. Routes qualified leads to appropriate team members. Schedules appointments directly to calendar.
Result: Call-to-job rate increased from 28% to 47%. Higher quality leads. Less time wasted on unqualified inquiries.
Step 3: SEO & Local Visibility
Optimized Google Business Profile. Built local landing pages for service areas. Implemented review generation system. Created content targeting moving-related keywords.
Result: Organic traffic increased 240%. Google Maps ranking: Not visible → Top 3. More qualified leads from search.
Step 4: Google Ads Optimization
Launched Google Ads targeting high-intent moving keywords. Implemented call tracking and conversion attribution. Optimized for cost per booking, not just clicks.
Result: Cost per booking: $340 → $189. ROI: 2.1x → 4.3x. More efficient ad spend.
The Results
Before
After
"The AI booking agent changed everything. We used to miss 60% of calls—now we miss 12%. The agent books jobs while we sleep. 40% of our bookings come from after-hours calls we would have missed before."
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