More Pipeline, Less Spend
We reduce your cost-per-booked-job by optimizing every channel, testing every offer, and eliminating waste. Track full-funnel ROI, not vanity metrics.
The Problem: You're Spending More to Get Less
Burning Cash on Wrong Channels
You spend $5K/mo on Facebook ads (3.2x ROAS) and $3K/mo on Google LSA (8.7x ROAS). Why aren't you shifting budget to what actually works?
Wrong Offers, Wrong Audience
"Free estimates" gets clicks but attracts tire-kickers. "$99 diagnostic waived if booked" costs more per click but converts 3x better.
No Idea What's Working
You track impressions and clicks but not booked jobs and revenue. You're optimizing for the wrong metrics.
How We Lower Your CAC
Track Full-Funnel Metrics
Goal: Most businesses track clicks and leads. We track: Impressions → Clicks → Leads → Booked Jobs → Revenue → Profit.
- Integrate Google Ads, Facebook Ads, and CRM (ServiceTitan, Housecall Pro, Jobber)
- Tag every lead source (Google LSA, Organic, Facebook, Referral)
- Calculate cost-per-booked-job (CPBJ) and ROAS by channel and offer
- Track lifetime value (LTV) for recurring customers
Channel Optimization
Goal: Shift budget from underperformers to winners. Test new channels systematically.
- Google LSA: Pay-per-lead, not click. Best for emergency services.
- Google Search Ads: High intent, good for branded + service keywords.
- Facebook/Instagram: Cheaper clicks, longer sales cycle. Test retargeting.
- Organic SEO: Zero marginal cost per click. Highest long-term ROI.
Offer Testing with Offer Bandit
Goal: Test 5 offers, measure ROAS, auto-shift budget to winners using multi-armed bandit algorithm.
- Test: "$50 off," "$99 diagnostic," "Free estimate," "10% off," "Senior discount"
- Track: Clicks, leads, booked jobs, avg job value, margin per offer
- Auto-reallocate: 70% to winners, 20% to maybes, 10% to new tests
Conversion Rate Optimization
Goal: Lower CAC by converting more visitors without spending more on ads.
- Mobile-first design (72% of local searches are mobile)
- Click-to-call above the fold
- Fast load time (< 2s reduces bounce rate 53%)
- Clear offers and trust signals
Real CAC Reduction Results
Phoenix Plumbing: $82 → $28 Cost Per Booked Job
| Metric | Before | After (90 Days) | Change |
|---|---|---|---|
| Monthly Ad Spend | $8,000 | $8,000 | Same |
| Total Leads | 614 | 614 | Same |
| Booked Jobs | 98 | 287 | +193% |
| Cost Per Booked Job | $82 | $28 | -66% |
| Average ROAS | 9.0x | 10.8x | +20% |
| Monthly Revenue | $72,000 | $86,670 | +$14,670 |
How: Shifted budget from low-ROAS offers to high-ROAS offers using Offer Bandit. Same ad spend, 2.9x more booked jobs.
What's Included in CAC Optimization
Full-Funnel Tracking
- CRM integration (ServiceTitan, Housecall Pro, Jobber)
- Lead source tagging
- CPBJ and ROAS by channel/offer
- LTV tracking for recurring customers
Channel Optimization
- Google LSA setup & management
- Google Search Ads optimization
- Facebook/Instagram testing
- Budget reallocation to winners
Offer Testing (Offer Bandit)
- Multi-armed bandit testing
- 5+ offer variants tested
- Auto-budget reallocation
- Margin-aware optimization
Conversion Rate Optimization
- Mobile-first design
- Speed optimization
- Trust signal placement
- Click-to-call optimization
Stop Wasting Ad Spend. Start Tracking ROAS.
Let's optimize your channels, test your offers, and lower your cost per booked job.
See measurable CAC reduction in 60 days or full refund.