Speed That Ranks and Converts
Google ranks fast sites higher. Mobile users bounce from slow sites. We optimize Core Web Vitals and conversion-first performance so you rank better AND convert more visitors into calls.
The Problem: Your Slow Site Is Bleeding Revenue
Google Ranks Fast Sites Higher
Core Web Vitals are a ranking factor. Your site loads in 8 seconds. Competitor's loads in 2. Google shows them first. You don't even get the click.
Mobile Users Bounce Immediately
72% of local searches happen on mobile. 53% bounce if your site takes over 3 seconds to load. You're losing half your visitors before they see your phone number.
Slow = Lost Conversions
Every 1 second delay costs you 7% conversions. If you're getting 1,000 visitors/month at 3% conversion, a 3-second delay costs you 6 jobs/month.
Core Web Vitals: What Google Actually Measures
These 3 metrics determine if Google considers your site "fast"
LCP: Largest Contentful Paint
What it measures: What it measures: How long until the main content loads (hero image, headline, etc.)
Good: < 2.5 seconds
Needs Work: 2.5–4 seconds
Common fixes: Optimize images, lazy-load offscreen content, use CDN, preload critical resources
INP: Interaction to Next Paint
What it measures: What it measures: How quickly your site responds to user interactions (clicks, taps, typing)
Good: < 200ms
Needs Work: 200–500ms
Common fixes: Reduce JavaScript execution, break up long tasks, use web workers, defer non-critical scripts
CLS: Cumulative Layout Shift
What it measures: What it measures: Visual stability (how much content jumps around while loading)
Good: < 0.1
Needs Work: 0.1–0.25
Common fixes: Set image dimensions, reserve space for ads, avoid inserting content above existing content
How We Speed Up Your Site
Speed Audit & Baseline
We run your site through Google PageSpeed Insights, GTmetrix, and WebPageTest. Identify all bottlenecks: slow images, render-blocking scripts, unused CSS, etc.
- Measure current Core Web Vitals (LCP, INP, CLS)
- Test on real mobile devices (3G, 4G, WiFi)
- Check from multiple locations (US, international)
- Analyze full waterfall: what loads when, what blocks what
Image Optimization
Images are typically 50–70% of page weight. We compress, resize, and modernize them.
- Convert to WebP format (30% smaller than JPEG with same quality)
- Resize to actual display dimensions (no more 3000px images scaled to 300px)
- Lazy-load images below the fold (load only when user scrolls near them)
- Use responsive images (serve small images to mobile, large to desktop)
- Optimize thumbnails and icons
Code Optimization
Clean up bloated code, remove unused resources, and defer non-critical scripts.
- Minify CSS, JavaScript, and HTML (remove whitespace, comments)
- Remove unused CSS (most sites load 60%+ unused styles)
- Defer offscreen JavaScript (load after main content)
- Inline critical CSS (styles needed for above-the-fold content)
- Bundle and compress resources (fewer HTTP requests)
Hosting & CDN
Upgrade to fast hosting and distribute static assets globally via CDN.
- Move to SSD-based hosting (10x faster disk I/O)
- Enable HTTP/2 or HTTP/3 (faster protocol, multiplexing)
- Set up Cloudflare or similar CDN (serve from nearest edge location)
- Enable caching (browser cache, server cache, CDN cache)
- Use compression (Gzip or Brotli for text files)
Real Speed Optimization Results
Seattle Electrician: 12.8s → 1.9s
Before Optimization
After Optimization (90 Days)
Business Impact:
- 3.2x organic traffic increase (Google rewarded faster site with better rankings)
- 2.1x revenue growth ($180K/mo → $378K/mo in 6 months)
- Mobile conversion improved 127% (fewer bounces, more calls)
- Average map pack rank improved from #5 to #2 across 12 cities (undefined
What's Included in Speed Optimization
Full Speed Audit
- PageSpeed Insights analysis
- GTmetrix waterfall analysis
- Real-device testing (mobile/desktop)
- Core Web Vitals baseline
- Competitor speed benchmarking
Image Optimization
- WebP conversion (all images)
- Resize to display dimensions
- Lazy-loading implementation
- Responsive image srcsets
- Ongoing image optimization
Code Optimization
- CSS/JS minification
- Remove unused code
- Critical CSS inlining
- JavaScript deferral
- Resource bundling
Hosting & Infrastructure
- CDN setup (Cloudflare)
- Caching configuration
- HTTP/2 or HTTP/3 upgrade
- Compression (Gzip/Brotli)
- Database optimization
Pricing: Speed optimization typically $2,000–$5,000 one-time depending on site complexity. Ongoing monitoring included in SEO packages.
Speed Up Your Site, Rank Higher, Convert More
Let's optimize your Core Web Vitals and turn your slow site into a fast, high-converting machine.
See measurable Core Web Vitals improvement in 30 days or full refund.