As a new locksmith, you’ll learn the basics of getting a domain name and website hosting for your locksmith business.
You’ll also find out how to design your website so that it’s easy to navigate and attractive for potential customers.
We’ll show you how to get started with social media marketing and search engine optimization, as well as the importance of making sure your site is mobile-friendly.
Finally, we will walk you through the process of attracting new customers by using email marketing campaigns or pay-per-click advertising on Google AdWords.
Here are some reasons why starting a locksmith business can be an excellent idea:
1) The population in America is increasing at an unprecedented rate, which means more people need locksmith services than ever before.
2) Since becoming more computer-literate, the public is now able to research and find businesses online through search engines. In fact, over 85% of people use Google or another search engine when they need a business in their area.
3) There are many social media networks you can be involved with for free that can help you build a customer base.
4) You can get started with a small initial investment and increase revenue later on.
5) Becoming a locksmith is one of the best ways to gain public trust, so you don’t have to worry about bad word-of-mouth–quite the opposite in fact!
6) You can set your own hours and work from wherever you choose.
7) Starting a locksmith business is an excellent way to earn extra income in the family. If you are currently running another small business, then this can be a great opportunity to strike out on your own and find new customers. On top of that, the public wants to work with local businesses instead of large corporations.
You may be wondering what steps you need to take to start your own locksmith business.
In most cases, you will need a state or federal license that covers all necessary aspects of running a small business. Several agencies exist for this purpose and you will need to contact them directly for the specific details. For this article, we’ll focus on two major aspects of starting a locksmith business–getting your domain name and website hosting up and running.
We’ll also cover the importance of using search engine optimization to promote your business online. The steps outlined in this article will be useful for anyone who wants to start their own locksmith business.
Before you get started, you must know all of the rules and regulations in your state or city before applying for a business license. This includes anything from zoning laws (i.e., what types of businesses are allowed where) to product specifications.
All of this information can be found online or by contacting your local government office. You should also register your domain name and get website hosting to keep yourself a step ahead of the competition. The same goes for social media accounts, pay-per-click advertising, and email marketing campaigns.
Before you start designing your website, it is important to know what types of locksmith services you plan on offering and what your current customers expect from a modern website.
When it comes to getting website hosting, many different companies offer this service. The most well-known is probably Go, Daddy, though you can find many others that are just as reliable. It is important to understand what type of website hosting plan you need and where your choice was made before deciding on a company.
Do you plan on offering any premium services (i.e., installation of security systems) or do you exclusively want to concentrate on basic locksmith services? If so, will your website be mobile-friendly or will you hire a web programmer? Is it necessary for your customers to book appointments online and pay for their services through PayPal? These are just some of the questions that you’ll need to spend some time answering.
As mentioned earlier, search engine optimization is very important when trying to get new customers on the web.
SEO can be an invaluable part of your marketing campaign and it doesn’t cost a dime! All you have to do is learn how SEO works, remain in constant communication with your website hosting company, and pay attention to what Google recommends.
Once you have your domain name and website hosting set up, you need to decide what type of content will help bring in new customers. You must build a website with basic information about the locksmith industry (i.e., geography, product types, etc.) as well as your business profile. The more content on your site, the better and more likely you’ll be to rank high on search engines.
The easiest type of content to add is a blog, which can also enhance your SEO efforts. You will need to create unique and engaging posts that are sure to keep people coming back for more content (ex.: video tutorials, articles from industry experts, etc.). The more content you add, the higher your search engine rankings will be.
Don’t forget to create a newsletter, as well as contact information for people who want to book a service online or ask specific questions.
You should let all of your potential clients know about the different social media accounts and mailing lists that are available on your website (i.e., a blog mailing list or Facebook page).
Lastly, you should show off all of your years of experience in the locksmith industry and provide testimonials from past customers. This is an excellent way to show online visitors that you are experienced and ready for business.
If you follow these steps, your business will be up and running in no time. Remember, there are many different programs and apps available to help you with your SEO efforts (i.e., Yoast). By using this free knowledge, you can be sure that as soon as people start searching for locksmith services online, your business will be the first one they see!
Make sure to register your domain name on Google Domains and try out web analytics to see how much traffic you are generating.
A blog can also help bring in new customers by providing them with valuable content about different types of locksmith services they might not know to exist (i.e., installation of security systems).
Remember: there are many free tools available on the web that will make SEO easier than ever before!
I can’t recommend Alignment Online Marketing enough for helping anyone who wants to start a locksmith business.
They have several packages that help you with search engine optimization and advanced SEO strategies, as well as the setup of your website.
You won’t find a better price on a quality website hosting company than what they offer.