SEO is an industry that changes continuously. With the emergence of new tools, it becomes increasingly difficult to find the best one for your needs. In this article, we’ll cover some of the top SEO tools in order to help you make a more informed decision when choosing one for your business. Some of these are free while others require a monthly or yearly subscription fee. These 20 are presented in alphabetical order and not by rank, so please keep that in mind as we go through them!
The Best 20 SEO Tools:
1) Ahrefs
Ahrefs has been around for over a decade and is one of the most trusted SEO providers out there. They offer a variety of tools to help you succeed with your marketing efforts. Ahrefs is constantly refining and updating their data, which enables them to have accurate information on what’s happening in your industry. They also have a really slick interface that makes it easy to navigate through the dashboard.
Pros:
-They’re industry-leading experts that are known for being reliable and trustworthy.
-Their pricing plans make it easy for small businesses to get started without feeling intimidated by all of the features.
-They have an excellent track record of providing top quality service and addressing any problems promptly.
-They have a wide variety of tools (more than most other SEO providers), which is really nice if you want to be able to do more with your marketing plan.
-Their blog has great value and covers a variety of topics that can help you succeed with your SEO efforts.
Cons:
They might be overkill for someone just starting out who is trying to get their SEO efforts off the ground.
-You might need more training if you choose to work with them. However, they have an excellent library of educational videos that cover everything from how to create backlinks and content for your website.
-There’s a lot of information available, which can be overwhelming if you’re new to the industry. However, they have a number of useful filters available in order to help you find the information that’s relevant to your needs.
-They will be more expensive than some of the free tools if you want all of their features—especially if you choose one of their higher tiered plans.
Conclusion: Overall, Ahrefs is a solid choice for SEO. They’re one of the best providers out there and they have a proven track record of helping businesses succeed with their marketing plan.
2) SEMrush
SEMrush is one of the most recognized names in SEO. They offer a variety of services and tools that will help you succeed with your marketing plan. The best part about SEMrush is their low pricing, which makes it possible for bloggers, small businesses, and freelancers to have access to many of their features without having to devote a large amount of money on their initial investment.
Stay up to date with all the latest trends in SEO and online marketing. They’re constantly refining and updating their data, which makes them one of the best providers out there for accurate information on what’s happening in your industry. SEMrush is considered a real authority in this industry because they have the most reliable data, which is backed up by a team of expert analysts that are trusted throughout the industry.
-They have an excellent track record of providing top quality service and addressing any problems promptly.
-They offer a free trial so you can test out their tools before committing to one of their plans.
-Their pricing plans make it easy for small businesses to get started without feeling intimidated by all of the features.
-They have a really slick interface that makes it easy to navigate through the dashboard and find exactly what you need quickly.
Cons:
-Might not be the best option if you’re just getting your SEO efforts off the ground or if you don’t have a lot of experience in the industry.
-They optimize for search volume, which means their data isn’t always 100% accurate.
Conclusion: SEMrush is definitely one of the best providers out there because they offer so many features at such an affordable price. They are constantly refining their data and it’s one of the most reliable sources on the web.
3) Raven Tools
Raven is a product of Local SEO Guide, which was founded by Morgan Wais and Cameron Scoggins. They are based in North Carolina and they have an excellent track record of helping businesses succeed with their marketing plan. Their team consists of some of the most knowledgeable experts in this industry.
Raven Tools is the top choice for many businesses because they offer a lot of value at an affordable price. They contract with some of the most reputable writers in the industry and they have a huge number of educational videos available in order to provide you with all of the information that you will need to succeed with your marketing plan.
They offer a number of tools that are designed to help you succeed with your marketing plan. They have some of the most accurate data and they can be trusted as an authoritative source throughout the industry.
They offer three main SEO-related packages: Raven Pro, Raven Guru, and Raven Wizard. Each package is tailored to different types of users depending on their experience level, size of business, and needs.
Raven Pro: Provides a huge number of features for both on-site and off-site SEO. It’s great for beginners that need help with both basic on-site optimization as well as link building. They offer reasonable pricing plans and interface makes it easy to navigate through the dashboard.
Raven Guru: Covers a lot of the same features as Raven Pro, but it provides more in-depth training and support. It’s great for businesses that need help with expanding their outreach efforts and tackling some of the trickier SEO problems. They provide special training sessions to make sure you get the most out of your plan. Raven Guru also offers a money-back guarantee.
Raven Wizard: This plan is designed for the most experienced users and businesses. It gives you access to all of their services so that you can handle any problem that comes up with your SEO strategy, no matter how challenging it might be. They offer 24/7 support by phone or email and they will even provide you with live video chat sessions.
Raven Tools is an excellent choice for businesses that are serious about their SEO efforts and want to make sure that they’re working with a provider that is committed to helping them succeed. They have the most accurate data in the industry and they can be trusted as an authoritative source throughout the industry.
Pros:
-They are constantly refining their data and it’s one of the most reliable sources on the web.
-Their training sessions provide you with all of the information that you need to expand your outreach efforts and tackle some of the more challenging SEO problems.
Cons:
-Might not be the best option if you’re just getting your SEO efforts off the ground or don’t have a lot of experience in the industry.
Conclusion: Raven Tools is definitely one of the best providers out there because they offer so many features at such an affordable price. They are constantly refining their data and it’s one of the most reliable sources on the web.
6) DeepCrawl
DeepCrawl is an excellent choice for businesses that need to find opportunities for improving their search engine visibility. They provide information on a lot of different SEO-related metrics and they also have some very interesting features like the ability to schedule crawls.
They offer both free and paid accounts. The free option provides up to 1000 URLs per month, but the paid accounts offer a lot more features. The price is based on number of URLs that you want to crawl each month: $49/month for up to 10,000 pages; $99/month for up to 100,000; and $249/month for unlimited pages.
Pros:
-The ability to schedule crawls is a huge time-saver. You won’t have to worry about having to manually check your site for new updates each day.
Cons:
-The dashboard interface isn’t very intuitive and it takes some getting used to in order to figure out how exactly you’re supposed to use the tool. Conclusion: DeepCrawl is a very powerful tool that offers some unique features.
It’s easy to get overwhelmed with all of the information that they provide, but it can be very helpful for finding new ways to improve your SEO strategy. It’s a good choice for businesses that need to find opportunities for improving their search engine visibility.
8) KeywordSpy
KeywordSpy is one of the most affordable tools for researching target keywords and identifying new opportunities to expand your outreach efforts. Their paid plans start at $10/month, which is pretty good considering some of the larger providers out there charge thousands per month.
They have three different plans: Starter (unlimited searches), Professional ($19/month for 2500 searches), and Agency ($29/month for 7500 searches).
Pros:
-The ability to find related keywords is very helpful when you’re trying to expand your outreach.
Cons:
-They don’t offer as much information as some of the other providers out there, but they do provide a lot of value for the price. Conclusion: KeywordSpy is a great option if you’re trying to find a good balance between affordability and accessibility.
9) SpyFu
SpyFu is a good option for anyone who really wants to go the extra mile when it comes to understanding exactly how their competitors are leveraging SEO. They provide very detailed information that can be combined with other data sources, like Google Analytics and AdWords Keyword Planner. Their paid plans page does not list pricing information, but you can request a price quote from their website. They have a free trial that allows you to access up to 25 searches each month, but they require credit card information before the trial will begin.
Pros:
-They provide very thorough data and it’s useful for identifying new opportunities with your outreach efforts.
Cons:
-The service is very limited in terms of the amount of data you can access and it’s difficult to determine pricing information up front. Conclusion: SpyFu is a great option if you want detailed SEO data for your competitors, but it might be too expensive for more casual users.
10) Competitive Landscape
Competitive Landscape is a very simple tool that allows you to analyze your competitors’ SERP feature settings, like title tags and meta descriptions. They also give you an overall sense of where they rank for their target keywords and how many backlinks they have pointing toward their site. You can use this data to identify opportunities for potentially outranking your competitors. It’s available as a WordPress plugin and it costs $97/year.
Pros:
-It gives you an idea of how to beat other businesses in your industry by highlighting their weaknesses.
Cons:
-The SEO keyword data is only available for the top five search results from Google, so it’s not useful for finding opportunities outside of the top five spots. Conclusion: Competitive Landscape can be very helpful when you’re analyzing your competitors’ SEO strategy.
11) SEO Quake
SEO Quake is a free tool that allows you to monitor how much Google penalizes or ranks individual pages on your site. It costs $49/month to be able to access the backlink data and it costs $99/month for website crawl analysis.
Pros:
-It gives you actionable insights that can help you identify pages on your site that need improvements.
Cons:
-The paid plans are very expensive, so they’re not a viable option for most businesses. Conclusion: SEO Quake can be very helpful for pinpointing problem pages on your site, but the pricing isn’t ideal.
12) Clambr
Clambr is a free tool that allows you to monitor specific keywords and phrases for your brand or competitors. It’s designed to identify new opportunities for outreach efforts. You can set up alerts that will notify you anytime your keywords rank on Google’s first page, and they provide detailed information for each keyword, like the pages where the keyword is showing up. You can also set up alerts so that you get notified about new backlinks pointing to your site. It costs $49/month to access their more advanced features and they offer a 14-day free trial.
Pros:
-It highlights opportunities for new backlinks and outreach efforts that you might have overlooked otherwise.
Cons:
-It can be tricky to configure the alerts and it’s not a very intuitive tool. Conclusion: Clambr is a great option if you want to monitor your competitors’ SEO strategies, but it’s not very beginner-friendly.
13) MySEOchecker
MySEOchecker is a free tool that allows you to analyze the keyword rankings and backlink profile for your competitor’s site. It shows you how much traffic they’re getting from Google, Facebook, Bing, and YouTube. You can also use their URL builder to see how different keywords will rank for your site and where you’ll end up on the first page. It costs $49/month to access their more advanced features, like the ability to get alerts about changes in your competitor’s SEO ranking. They also have a free trial that lasts for 14 days.
Pros:
-It allows you to see how well your competitors are doing on social media.
-The information about backlinks is presented in a very clear way, so it’s very easy to interpret the data.
Pros:
-It can be helpful for getting an idea of which pages on your site need more outreach efforts.
Cons:
-It’s hard to configure the alerts and it doesn’t always notify you when there are new opportunities. Conclusion: MySEOchecker is a decent option if you want to monitor your competitors’ SEO, but it has its limitations.
14) SEMrush – Rank Checker Tool
SEMRush’s Rank Checker allows you to see how your competitors stack up when it comes to SEO. It pulls data from Google and other major search engines, so the results should be pretty accurate.
Pros:
-It’s a free tool that gives you a fairly good idea of how your competitor is ranking on Google for certain keywords compared to their top 10 competitors.
Cons:
Conclusion: SEMrush’s Rank Checker is a good option if you want to see how your competitors are ranking for certain keywords. It works pretty well, but it doesn’t allow you to add more than 10 domains at once.
15) SERPWoo
SERPWoo allows you to track your competitor’s backlinks and see how they’re performing on Google. It also gives you a deeper understanding of their link building strategies. The tool is still being developed, so it’s not at version 1.0 yet, but it looks like the final product will be very helpful for monitoring your competitors’ SEO performance and improving your own site rankings.
Pros:
-It’s a reliable tool that gives you all the data you need to monitor your competitor’s backlinks and SEO performance.
Pros:
-It shows how your competitor is performing on Google compared to other top 10 results for certain keywords.
Cons:
Conclusion: SERPWoo is still in development, but it looks like it has a lot of potential. The final version will be a powerful tool that can help marketers monitor their competition.
16) SEO SpyGlass
SEO Spyglass is a free SEO toolset for Firefox and Chrome that includes features like: backlink checker, keyword research tools, rank checking, site auditing, and link tracking. It reports on data from Google, Yahoo, and Bing.
17) SERPS Peek
SERPS Peek is a free SEO tool that gives you a quick overview of how your competitors are doing when it comes to search rankings. It tells you which keywords they rank for on the first page for and how much traffic those pages are driving per month. It also shows you how well they are doing on Google+, Facebook, and Twitter, so you can see what’s working for them on social media as well.
Pros:
-It gives you a quick snapshot of your competitors’ most important keywords and where they rank for those keywords.
Cons:
Conclusion: SERPS Peek is a good option if you want to get an overview of your competitor’s SEO performance. It’s free, so there isn’t much risk involved with using it.
18) On Page Grader
OnPage.Grader allows you to analyze any URL and get a score on several key factors that have the biggest impact on search rankings. The tool also shows you how your competitors are doing for certain keywords and it allows you to see which of their pages are getting the most links.
Pros:
-It gives you a decent idea about how well your competitor is performing on Google, so it can be useful if you want to compare them with your own site. You can also see how your competitor is performing on other search engines.
Cons:
Conclusion: OnPage.Grader can be a good option if you want to analyze your competitors’ backlinks and SEO performance, but you have to sign up for a free account first.
19) Authority Lab
AuthorityLab is an all-in-one SEO toolset that includes backlink analysis, rank checking, keyword research tools, and content promotion features. It’s a subscription-based tool with four pricing plans: Basic ($49/month), Pro ($99/month), Agency ($199/month), and Enterprise (custom).
Conclusion: AuthorityLab is a good option if you want to get a complete overview of your competitor’s SEO performance and see where they rank for certain keywords. The tool can also help you with keyword research and link building, so it has a lot of potential.
20) Rank Tracker
Rank Tracker is an online SEO tool that includes several features from competitive analysis to social integration. The tool allows you to compare multiple websites at once and see how they’re ranking for different keywords. It’s not a free SEO tool, but the pricing starts at $9.99/month and it gives you access to 10 reports per month.
Pros:
-You can easily manage multiple projects with Rank Tracker and get an overview of your competitors’ SEO performance and social presence.
Cons:
Conclusion: Rank Tracker can be a good option if you want to compare multiple sites at once or get an overview of how well they’re doing on Google. Unfortunately, there aren’t any free plans available so you have to pay for the premium service if you decide to go with this tool.
If you’re looking for an all-inclusive SEO toolset, AuthorityLab is a good option. The tools cover everything from backlink analysis to content promotion and rank checking. To be clear, it’s not free – the pricing starts at $49 per month with four different plans available: Basic ($49/month), Pro($99/month), Agency ($199/month) or Enterprise (custom). However, they do offer enterprise pricing options which can be negotiated on a case by case basis.
Alignment Online specializes in search engine optimization services that are tailored to your company’s needs. We work hard so our clients don’t have to! In addition to providing affordable SEO consulting packages through our proprietary software, we also offer monthly SEO maintenance plans that give businesses the advantage of a complete digital marketing team. This means staying on top of search engine changes, updates and algorithm shifts allowing your business to continue to grow! To learn more about how we can help you with our SEO services or start working towards better ranking contact us today!
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