The moving industry is booming. And with all the competition, it can be hard to stand out from the pack. But there are a few things you can do to set your company apart and attract more customers.
Here are 26 awesome marketing tips for moving companies.
#1 – Offer a Free Moving Quote
You can use MyMovingReviews to connect with potential customers and help them move. MyMovingReviews is an online marketplace that allows users to find and compare reviews, quotes and prices from local movers in their area. You can list your business and offer a free moving estimate to get more customers through the door.
#2 – Offer a Satisfaction Guarantee or Money Back Guarantee
#3 – Provide Printed Materials
Make sure you have brochures and flyers available for people to take home. It’s also a good idea to provide these materials on your website, so potential customers can look at them before they contact you. Also include information about any special features or services that only you offer, like climate controlled storage areas or packing supplies.
#4 – Always Have an Eye-Grabbing Sign
You want to be sure your company is easy to find. That means you need a sign outside that’s noticeable and catches the eye of potential customers. Make sure it includes your logo, name and number so people can easily remember it when they’re calling for a quote or moving date.
#5 – Offer Guaranteed Pricing
It’s a good idea to offer guaranteed moving pricing, as it gives your customers peace of mind. That way you get the business, even if they don’t move until months in advance or on short notice. If you guarantee prices to customers then you are obligated to follow through and provide them with that price.
#6 – Be Familiar With the Moving Industry
To be successful, you need to know what your customers are looking for. You learn this through experience and talking with customers directly. Listen to their suggestions and find out if there’s anything you can do differently to make them happier.
#7 – Provide a Free Estimate
Offering a free estimate is another way to build customer trust. A lot of people are hesitant about hiring moving companies and want to know what their final costs will be. When you say that it’s free, most of them will take advantage of the offer – which will help you win new business and keep your current customers happy.
#8 – Stay in Touch with New Customers
You want to stay in touch with your customers after they’ve moved, so that you can build trust and encourage them to use your services again. Send a thank-you email or letter within a few months of the move, letting them know how much you appreciate their business.
#9 – Stay on Top of New Technology
Technology is continually evolving and new gadgets are being released all the time. If you want to stay in touch with your customers, it’s important that you’re familiar with them. New technology can also give you a competitive edge by providing extra services like online payments or GPS tracking of moving vehicles and shipments.
#10 – Create an Online Presence for Your Business
If your customers can’t find you online, they’re going to go with someone else. Make sure your business has an active social media presence and includes a Facebook page, Twitter account and Youtube channel, at least. But the best thing to do is create a website that’s easy for customers to access.
#11 – Offer Extra Services
Do you offer packing services or storage space? Consider adding these to your list of services, so you can bring in more money from customers. But don’t try to sell them on other things that they don’t need – only include extras if they’re vital when moving and promise to make the process easier.
#12 – Get Involved with Events
Get involved with events like open houses and charity fundraisers so you can make valuable connections with potential customers. The more people that see your name and logo, the better – it will help you get more business over time.
#13 – Charge By Distance or Weight
Pricing by distance is common with movers, because most moves are priced on a per mile basis. But if you can charge by weight instead, that’s even better. To do this, try to focus on packing lighter items like clothes and personal mementos so your customers aren’t paying more than they should be.
#14 – Set Up a Website
Having a website with the same information about your business makes it easy for people to contact you and request moving quotes. If customers don’t know where to go, they’re going to call someone else who’s more convenient.
#15 – Provide References
Some of your existing customers will be willing to serve as references for you. However, doing this can be hard because some customers are afraid that they’ll be penalized if they give you a bad reference. So instead of asking for recommendations, try to get references from those that don’t mind being open about their experience with you.
#16 – Offer Services at Different Price Points
There are different factors associated with every move and some customers will be more flexible when it comes to price than others. This means that you can make more money by offering additional services at different price points. For example, we offer three pricing tiers for our moving services: Packing only (for customers who don’t need packing materials), Basic (for people who want supplies and basic labor) and Deluxe (for those who want the best service). This lets us settle into a larger customer base
#17 – Recruit Moving Helpers
If you’re planning to move yourself, you’re most likely going to need a few extra hands. Be on the lookout for friends, relatives and neighbors who could lend a hand with your next big move. Get them involved by offering some of the boxes that they can put together or paying them a few bucks to do some of the heavy lifting for you.
#18 – Know How Much Your Customers Can Afford
Examine the finances of your business and make sure that you’re aware of what each customer can afford before giving them an estimate. You’ll also want to consider any moving discounts that may be available to them, like if they’re active military personnel or getting multiple moves done at once.
#19 – Offer Vehicle Tracking to Cut Down on Theft
It’s a good idea for you to place GPS tracking devices in your vehicles that are carrying valuable items, like pianos or office equipment. This will let you monitor the location of your moving trucks and cut down on theft, since you’ll have more of an idea where your items are at all times.
#20 – Give a Tracking Number for All Deliveries
One thing that customers will want is to receive a tracking number with their shipment so they can follow its progress from beginning to end. If you don’t give them this information, you’ll likely face complaints and the risk of repeat business falling off.
#21 – Monitor Moving Reviews Online
There will always be people who take a look at online reviews before calling you for their move, so it’s worth paying attention to what these reviewers are saying. This will give you an idea of how to improve your services, like by charging lower prices or offering more professional help.
#22 – Offer a Discount for Early Bookings
By giving customers a discount if they book early, you’ll put yourself at an advantage because most of your competitors won’t be doing this. However, it’s worth taking the time to advertise this discount so that people are aware of it and will take advantage of your offer.
#23 – Track Your Employees’ Performance
If you have a lot of employees in your business, it makes sense to give them some feedback about how they can improve. Not only will this help them come up with new ideas for moving customers, but it could also make you more money if their performances start to decline.
#24 – Use Social Media Wisely
You might be able to boost your business by being active on social media outlets like Facebook, Twitter and LinkedIn. Posting using several different accounts will help bring in new customers and you may even find some of them signing up for special deals that you offer through these mediums.
#25 – Hire More Employees if Business Increases
If a large amount of business has been coming in, it can make sense to hire new people to help you out. This will ensure that your services are performed well and on time and will also give you additional revenue opportunities through sales of moving supplies.
#26 – Buy Moving Supplies Online
There are many online outlets where you can buy all the necessary moving supplies at a reasonable price. This will let you get ahead of your competition and also reduce overhead costs, since the expenses for maintaining an actual store aren’t required.
Moving companies need marketing ideas in order to be successful. The 26 tips we provided should help you get started thinking about how you can leverage the power of human behavior and cognition in your own digital marketing strategy.
If all of this sounds intimidating and you want help enacting these principles, let us know. Our team of experts are ready and waiting to partner with you to create a stellar SEO or marketing plan that drives sales by considering how your customers think. Which cognitive neuroscience principle have you applied from our article?
We recommend Alignment Online Marketing to use to advertise your moving company online.
They’re experts in human behavior and cognition and can create a stellar SEO or marketing plan that drives sales by considering how your customers think.