What does linking content out to authority sites mean for your brand and website ranking? It can be one of the best ways to rank in competitive keywords. Utilizing key phrases, specific content, and linking out to authoritative sites is a great way to start!
Benefits Of Linking Content Out To Authority Sites
There are many benefits of linking content out to authority sites that will help you improve your SEO strategy. The following list highlights some of these advantages:
* A better chance at ranking highly with competitive keywords
* Better site visibility as a result from an increased domain authority/trust
* Increased exposure through outreach opportunities (excellent for branding)
* More backlinks which means higher rankings on Google’s algorithm (increased traffic)
Link Building Tactics: To Rank With Competitive Keywords
You may have been asked by your business to increase the visibility of your brand and/or website. The reality is that this is much easier said than done, in fact it’s very difficult for many businesses. It used to be that link building was only effective if you had a number of backlinks from a variety of websites, this is no longer true.
You may not have that number of authoritative sites linking to your domain, but you can start to rank on Google using a link building strategy by simply linking out to authority sites and leveraging what they already have in place.
The following is an overview of how you can leverage link building tactics to rank for competitive keywords and push your brand or website to ‘the top’.
Step 1: Identify And Outline Key Phrases That You Want To Rank For
The first step is to identify the key phrases you want to rank for. This may be obvious, but it’s important that you are clear on what you want to achieve. This can be found using a keyword research tool like Keyword Explorer .
Step 2: Produce Relevant Content Using Key Phrases That You Want To Rank For In The Title And Throughout The Body Of Content
The second step is to produce relevant content that has the opportunity to rank for your key phrases by creating unique content. Writing content that addresses the search intent is important, but so is writing descriptions and titles that include your target keywords.
Step 3: Create A Link Building Strategy That Brings Authority Sites Back To Your Site
The third step is to create a link building strategy that will bring authority sites back to your site. You can do this by linking out to authority websites that you want to rank for your keywords, but also charities and thought leaders in your niche who are well respected.
The following is an example of how you can leverage link building tactics to rank for competitive keywords:
Example: Link Building Strategy With Authority Sites
In the above example you can see how I have linked content out to authority sites that include very competitive keywords. This is one of many ways in which you can do this. The most important aspect is that it’s effective and works!
You Can Link Content Out To Authority Sites! There are a number of SEO experts who will claim that link building tactics that include linking out to authority sites is a bad idea, but from my experience this isn’t true. You can link content out to authority sites and leverage their domain authority/trust. It’s by far one of the best ways to get your website or brand ranked on Google with competitive keywords. Utilizing key phrases, specific content, and linking out to these authority sites is a great way to start!
The Linking Content Out To Authority Sites SEO Strategy That Will Be Used By Many Businesses Moving Forwards There are many benefits of linking content out to authority sites that will help you improve your SEO strategy. It’s by far one of the best ways to get your website ranked on Google with competitive keywords. Utilizing key phrases, specific content and linking out to these authority sites is a great way to start!
I have had a lot of success linking content out to these sites. One of the best examples is linking out to keywords that are on tier 1 domains. The authority sites that I link to include:
# Forbes
# Huffpost
# Hubspot
I have also had success with tier 2 and 3 domains, but when you are focused on ranking for competitive keywords using a link building strategy it’s important to include authoritative sites that will help push these rankings.
As long as the links to your domain are no-follow, you won’t get penalized in Google. That being said, it is important that you are transparent in regards to how you increase your authority.
Create A Link Building Strategy That Brings Authority Sites Back To Your Site You can do this by linking out to authority websites that you want to rank for your keywords, but also charities and thought leaders in your niche who are well respected. The following are some examples of how you can do this:
Example 1: Link To Authorities Sites In The Content Of Your Website
I have linked evidence from charity websites and logos on my blog. This is something that many charities use as a way to build up their SEO strategy. It’s important to make sure that you state where the information is from, but there are also many benefits to do this. I have done this because it’s a great way to not only help the charity that I am linking out to, but it also improves my ranking for competitive keywords as well.
Example 2: Link To Webinars/Webinar Platforms
You can link to webinars and webinar platforms on your social media, email signature and website. If you are doing webinars within your niche, it’s a great way to link to them using authority sites that already have a large following on these platforms. You can also use free sites like WebinarNinja or GoToWebinar as well.
Example 3: Link To Your Press Releases/PR Agencies
You can link to your press releases and PR agencies on your website, social media and email signature. If you are a business or organization that has written any press releases that have been published in the news, it’s a great way to link back out to them using authority sites. It’s important to make sure that you link to your specific press release.
Example 4: Link To Thought Leaders In Your Niche On Your Website
You can link to thought leaders on your social media, email signature and website. This is a great way to share their work with your audience without promoting them directly. If you are in the content marketing space then it’s important that you share the work of those who are contributing to the industry.
If you link out using these strategies then you will be doing a great job at starting off your linking content strategy. This is a great way to start connecting people back to your brand and business using authority sites that already have a large following in some cases! As long as you don’t spam or try to manipulate the Google algorythm, you should be fine.
When I get new clients we always start here! We work together in SEO and really look into what they are doing for content marketing strategies. It’s important to have a great link building strategy that you can use moving forward if your website has already been penalized or if it’s not ranking as well as it should be.
What are the benefits of linking out to authority sites?
Internally linking relevant content together on your website is a great way to organize the content that you have created. Linking out to authority sites is a way to build up your reputation and reach more people with your message. It’s a great way to get marketing material for free and it helps with search engine optimization as well.
How does this work in regards to SEO?
As long as you use no-follow links then you will not be penalized by Google for linking out to other websites, but it is important that you are transparent about how you are ranking for keywords through these links. This helps with building up your reputation and increasing your authority online.
When you link out to authority sites it’s important that you do it regularly and not just once or twice. It can be beneficial if you are linking to some of your competitors as well because this is a good opportunity for them to share your content as well and help spread your message to their audience.
Using no-follow links is something that a lot of marketers are doing, but you need to be careful about how much authority you have in the space. If someone is visiting your website and then they go out of their way to link back to yours, that’s considered a vote of confidence for your brand and business.
How can this help with your bottom line revenue?
Linking out to authority sites is a great way to get free marketing material. If you are willing and able to create content then use some of it as samples for guest posting or other current initiatives that you have going on with your business. It’s just a way of saying thank you to the people who have helped build your brand in the first place!
How can you create your own authority website with linking content?
In a lot of cases, you don’t have to exert as much effort because you can piggyback off of other people’s work. This is something I mentioned earlier in the article and it’s something that we do all the time when trying to get new clients ranking for competitive keywords. When you are creating your content you should always be thinking about what is going to bring people back to your brand.
Search engines want to see where the author’s expertise lies. This is why it is important that you include different types of media when publishing and posting content on your website and other authority sites as well!
I like to think of linking out to authority sites as a way to show other people that you are going out of your way and helping them. By linking out using no-follow links this assures your search rankings won’t be affected as well. It’s just a great way to do something nice for the community without expecting something in return right away from other business owners or websites you link out to.
What are some of your tips for linking out to authority sites?
When you link back to other sites or content, make it a point that you include the links in a way where they can be seen by everyone. If someone is coming to your website because they are interested in what you have created and you don’t provide a way for them to get back to your site, then you are missing out on an opportunity.
You want to consider linking out to authority sites with a couple of different link types. One option is using no-follow links and the other option would be using do-follow links. You can also put in some one-way links as well when trying to get the most out of your content marketing strategies.
How do you think linking back helps with building authority?
When people link to other websites or content it’s because they have found something that they like and would recommend. This is why it’s important that you don’t just create mediocre or poor quality content for the sake of having more content on your website. When you link out to authority sites it’s a great way of showing that you have created high quality and relevant content as well!
How does linking out to other people help build trust?
If the links are no-follow then the search engines will not give you any credit for getting someone to click through to your website. However, when you use do-follow links this is a great way to build up your internal link structure and start getting free traffic from people who already visit your website on a regular basis!
What are some of the risks you encounter when linking out?
There really aren’t any risks involved because you can never be sure if someone is going to link back to your website and they certainly don’t have to if it’s a no-follow link.
Do not create content with the intention of selling or pushing products because you should be trying to establish yourself as an authority on that topic instead. This is why it is important that you build relationships with other business owners who can provide a link back to your website from their site. They should also be genuinely interested in what you have created as well!
You want to keep track of all the metadata that is associated with your blog posts or any other content that you create on a regular basis. This is a very important part of writing high quality articles and linking out to authority sites is a great way to establish yourself as an expert within that niche.
Do you have any other tips when trying to rank higher in the SERPs?
It is also important that you are able to keep track of your social media channels as well. You should make a point that it’s a good idea to schedule out content on a weekly and monthly basis depending on the topic you are trying to cover. When you have a lot of content that is being created, it’s important that people see your stuff regularly!
You want to avoid creating too much duplicate content because this can hurt your rankings as well. It would be better if you were able to create a few different articles or blog posts for the same topic instead of writing the same article several times in a row.
Learn more from this informational article on how to link out to authority sites today!
Linking out to authority sites is a great way for your website and brand to rank higher. It’s also an effective way of building trust, establishing yourself as an expert in the niche or topic you are covering, and boosting traffic! If you have any other tips when trying to rank higher on SERPs please let us know.
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