Every business needs to have a presence online, and locksmiths are no exception.
But how do you make your website stand out? One way is by optimizing for keywords that people search for when seeking out a local locksmith in their area. There are some words with high SEO value than others. For example, “locksmith 24 hours” or “emergency locksmith” rank better than “local locksmith”. This article will offer tips on how to optimize your website so it can be found by more potential clients.
Consider these tips when trying to optimize your online presence for a local business.
1. Use the same keyword in the title, headers, and body of your article
Things like “local locksmith” are not as valuable as “locksmith 24 hours”. This is because “locksmith 24 hours” includes a keyword that potential clients are searching for. On the other hand, “local locksmith” does not contain a keyword that people search for when looking for a local business. Make sure your article contains the keywords and phrases that people use to find your type of business. By doing this you will be able to attract more potential clients to your website.
2. Think about the phrases people use to find services of your business type online
Yahoo! and Google often show ads for different types of services at the top or alongside search results. When these ads are shown, they are called “sponsored listings”. They can also be found under a category called “Shopping”. If you want an ad for your business to show up in these areas, you need to optimize all of the pages on your website for the keywords that people use when looking for services like yours. Make sure that your description and title tags contain relevant keywords because these places are where the ads are pulled from.
3. Use keyword-rich URLs
People searching for services online usually visit websites by typing the website’s URL into a browser, so it is very important that they can immediately tell what kind of business your website represents. To do this, name all of your pages using keywords that people use when looking for services like yours. For example, instead of naming a page something like “about” or “contact us”, name it something like “locksmith-company-about” or “locksmith-company-hours”. This will make it easier for people to find your business.
4. Keep all of your pages updated
For your website to be found by search engines, some information on each page has to be new and unique. This is called “fresh content”, and search engines use it to determine how often your site is updated. If the content of each page has not been updated recently, then search engines will think that you are not keeping your website up-to-date with new information, which decreases their opinion about your business.
For example, if your business is a locksmith in Seattle, Washington but you do not offer new information about the weather or recent news stories related to your city, search engines will think that you are not actively posting new content.
Use Keywords for Local SEO and get more Clients by typing in Locksmith and City to your city example: locksmith Seattle
Your Title should have the following Keywords:
Locksmith in Seattle, Washington | 24 Hour Locksmith Seattle | Emergency Locksmith in Seattle, WA
Your Description should have the following keywords:
24-hour services for commercial and residential customers. Fast and reliable.
5. Use keywords in your images, title tags, and body content
Google, Yahoo! and Bing all use these methods to determine how relevant your website is to people searching for services like yours online. For example, if you have an image named “locksmith-logo1” on the page about a local locksmith, simply adding the name of a city in the file’s title will make it more relevant to local searches.
6. Prominently display your location on your website
A good way to do this is by including a map or creating a list of locations that you serve. Search engines like Google and Yahoo! use this information so that people searching for services can easily find you.
7. Post your location on social media sites and other places online
If you have a business listing on the yellow pages, make sure that potential clients know about it. Put your address or phone number on your site’s contact page or any of the pages where people can leave comments. This way, people will be able to find you when they search for you online.
8. Make sure that all of your pages are relevant and unique
If the content on each page has not been updated recently, then search engines will think that you are not keeping your website up-to-date with new information, which decreases their opinion about your business. For example, if your business is a locksmith in Seattle, Washington but you do not offer information about the weather or recent news stories related to your city, search engines will think that you are not actively posting new content.
9. Optimize your website for local searches
Search engines like Google and Yahoo! consider location when determining how relevant a website is because people are more likely to search for services close to where they live, or places that they may travel to shortly. To optimize your site for local searches, be sure that all of your business information is accurate and up-to-date. This includes your address, phone number, hours of operation, and other relevant details.
You should also choose a domain name (the part that comes after “www”) that contains your location, like www.locksmith-company-Seattle.com also don’t forget to use “locksmith near me”.
10. Localize your website
Search engines use this information to help people find you when they search for services that are close to them. To localize your site, be sure that your business address and phone number on all of the pages match what is found in the Yellow Pages or other relevant local directories.
11. Use Popular Locksmith SEO Keywords
For example, “best local locksmith service” is a keyword that has higher SEO value than “local locksmith”. A few of the most popular keywords include:
Locksmith | Locks | Locksmiths | Locksmith Services | 24-hour Service
Since you are optimizing your website to rank at the top of local search results, it is important to consider keywords that people search for. Certain words have higher SEO value than others. For example, “locksmiths” and “24-hour service” are phrases that rank better than “local locksmith”.
12. Include your email address
An email address is an essential component of any business website. For websites that are mapped to a local business, an email address is considered even more important because it tells search engines where they should send traffic from their site.
13. Use geotargeting and geographic keywords
Many people search for services in a specific area or city when searching on Google and Yahoo! For example, if you were a locksmith in Seattle, Washington and you wanted to bring more traffic to your website, you would want to use keywords that are specific to where you are located.
14. Focus on a few key phrases for each page on your site
Try using the same keyword or phrase for every page on your site because search engines will give preference to the pages that contain the same keyword. When people search for something like “locksmith services”, they will look on Google Maps to see if a locksmith is close by, but they want to make sure that the company has quality service because once it comes down to making a decision, they are likely going to choose the local business over a big brand.
15. Choose a professional and relevant domain name
When local customers search for your business, make sure they find you quickly by using a popular and easy-to-remember domain. Also, pick a domain that is related to your business that includes your city’s name or something similar. This will help people remember your website address because it is easy to remember and you can still rank for local search results.
16. Try to get your business listed in the yellow pages
When people look in the Yellow Pages, they look for a physical address. To be found on Google maps, you need an online presence that is associated with your actual business name, so getting your business listed on page one of the Yellow Pages would help your SEO efforts.
17. Use Keyword Density Tools
You can use keyword density tools to determine which keywords you should include on each page of your website, and then add them accordingly. This will allow Google to crawl through your site more easily and understand what your business is about based on the words that are used.
18. Make sure “Locksmith in” is in the title tag of your website
To rank for local searches, you need to have the phrase “locksmith in” or “locksmith near me” in your title tags. You will want to use the same phrase and keyword on each page so search engines can easily understand what your business is about.
19. Make sure the description meta tag is used properly
Keywords should be placed within the “description” section of your website, which will help search engines know what you are trying to achieve. The words that appear in this area are important because they will appear under your headline in search results and on Google Maps if it is close by.
20. Use your keyword once in the heading tag and once in the subheading tag
When optimizing your website for SEO, you need to use keywords twice throughout each page. The first placement should be within the title tags while the second should be within either a heading or subheading text. This will allow search engines to see that you are using one word or phrase consistently to describe your business.
21. Use relevant keywords on your other social media accounts
One benefit of using social media is that profiles usually have the option to add a description or summary about your business. This description could be used to include some important keywords and phrases so that it appears over time in search results if people are looking for locksmiths in your area.
22. Use hashtags on Instagram, Pinterest, and Twitter
If you are trying to get more people to find your business online, it is important to use relevant hashtags that could help drive traffic to your website. When you post images on Instagram or images of the products and services you offer on Pinterest, include the hashtag # locksmith to help you gain views and traffic over time.
23. Use local directory websites
Local directory websites are very popular in the United States because they generally have a lot of information about small businesses and other important entities that might be located in an area like churches, parks, etc. If your business is listed on http://www.local.com, make sure you have the address and website name included so that local customers can find you easily when searching for your products and services online.
24. Create a blog on your website
Blogs are great ways to keep your readers up-to-date with current events within your industry while also offering general information and advice that could be helpful to them. Blogs are easy-to-use platforms that can help you get your name out there, and therefore make it easier for people to find you online when they want a locksmith in their area.
As a locksmith, it is important to consider which keywords you should rank for to get the most exposure possible. Areas like “locksmith 24 hours” or “emergency locksmith” are phrases that have higher SEO value than others because they attract more potential clients. The article has provided tips on how to make your website more visible on Google and other search engines, so be sure not to miss out! Check back with us soon for more information about marketing strategies and tricks tailored specifically for small businesses like yours.
If you are a locksmith who is looking to get more online exposure, you will want to make sure your website is optimized for search engines. This can be done by paying close attention to a few important details before and after the launch.