The article is about how locksmith AdWords are a great way to get more recognition for your business and find new customers.
They’re easy to set up and will greatly increase the convenience of your business for customers-after all, who doesn’t want a 24-hour locksmith available at their fingertips? Locksmiths can optimize their ads by using Google’s Keyword Tool, which suggests keywords to use in PPC campaigns that people are actually searching for when they’re looking for a locksmith.
#1: Find out what you need –
Do you have an idea or do you know what service you offer? The first step is figuring out what it is that you provide so that potential clients know exactly how they can benefit from hiring you. You can do this by describing your business and what you have to offer on your website and in other marketing materials, but these should be able to easily be summarized in a few sentences for potential clients who may not want to read all of your content; make sure that they understand how you can help them with just a quick search.
#2: Pick a location –
Choose what geographic area to target. Your GoogleAdWords campaign will only show potential customers in that location, or within 25 miles of your search term if you’re not in a city with overlapping ZIP codes. This may sound obvious, but it’s important to remember that when you are deciding on this; for example, if your primary services are for people in the area and you want to reach out further afield, then simply pick a town in your region that’s closer to where you want to go.
#3: Pick an audience –
Once you’ve decided what it is that you provide and where the next step is deciding who you’re going to target with your campaign and how you will reach them. This comes down to picking the right keywords for your GoogleAdWords campaign, using the Keyword Tool. The more specific you are with who you’re trying to reach, the better; if people searching for locksmiths in your area aren’t looking specifically for “locksmith in Boston,” then it won’t do you any good to advertise that way.
#4: Create your Ad –
Once you have a brand for yourself, the next step is creating an ad so potential customers know that they can trust you to provide them with quality service. After all, where most free locksmiths succeed on advertising is the fact that they are trustworthy; no one wants to get in trouble with the law for having an untrustworthy locksmith, so you have to convince people that they can trust your service. Pick a phone number and decide on a price range; you want potential customers to know what you charge, but at the same time you want them to be able to easily contact you from a distance as well; there may be a bit of a trade-off here, but you want to make sure that people will be able to contact you easily.
#5: Set up your campaign –
When it comes time to set up your AdWords campaign, the first thing you have to do is decide how much money you’re going to spend. You can do this based on a monthly budget or by how much you’re willing to put on the line at any one time; many people will start with a larger budget that they’ve decided to work with, and then cut back if it becomes apparent that they aren’t getting the return that they need.
#6: Monitor your campaign –
This is the most important part of a GoogleAdWords campaign; you have to constantly check how your ad is doing and make sure that you’re getting the right results. At any time, you can go into “My Campaigns” on Adwords and assess your progress until now, compare it to where other similar paid search ads are being shown, check how much money you’ve made vs. how much it cost you, and change your keywords if necessary.
#7: Make sure all of the pieces fit –
Remember that a GoogleAdWords campaign is different from other advertising in many ways; for example, while television ads will tell people to go to your website for product information or service details, it can be a huge mistake to do that with an AdWords campaign. Instead, you want to make sure that all of their questions are answered directly on your ad; they should know what you charge, how long it will take for you to get there or arrive at their home, whether or not they have any competitors nearby and if so how much they charge, and all information relevant to your business.
#8: Don’t think in terms of words –
AdWords campaigns are very different from other forms of advertising; for example, many people will decide on a dollar amount per word that they want in their ad text and then take Google’s suggestions as to what to put into each word; the issue here is that Google doesn’t know your business as well as you do. What’s more, many people will decide on a certain price range per word based on how much they’re willing to pay; however, this can be very expensive and if your target audience is outside of the local search range, then it might not be worth it.
#9: Measure how successful you’ve been –
Google will send you two types of reports on your AdWords campaign: one that tells you how much money has been generated from the ads, and the other telling you how many people have actually clicked on them. You want to check these reports every single week or so; if your ad is performing well but it just isn’t bringing in enough money, then you might have to change your keywords or lower your cost per click.
#10: Make sure the customer service is there –
This is one of the most important aspects of a good GoogleAdWords campaign; if potential customers aren’t happy with how much time they have to wait for you to get to them, then they’re not going to come back for a second time; you have to make sure that they know how long it will take and when you’ll be there. It’s also important that you respond quickly and thoroughly to any queries or concerns that customers might have, whether by phone call, email, text message, or any other means necessary.
#11: Use keywords throughout your website –
This is an important part of getting good results with GoogleAdWords because the purpose of paid search ads is to drive customers who aren’t local into your business; people just outside of a certain area will get your ad when they’re searching for something you offer. However, if they have to go through your entire website before they know whether or not you can help them, then there’s a very good chance that they might give up and go with someone else.
#12: Use all available features –
This is another way of saying that GoogleAdWords isn’t the only way to advertise on the Internet; don’t limit yourself to just using AdWords. For example, you can take advantage of AdWords’ competitor product; it’s another type of PPC campaign that helps you to target people with the ability to direct them towards your website or call center and they’ll be able to help customers who are just outside your most local reach.
#13: Think about your competitors –
The best way to make sure that you’re going to get a good return on investment from your AdWords campaign is to make sure that there are other businesses out there like yours. If people in your area have already signed up for an Adwords account and they’ve targeted their campaigns effectively, then you’ll have a much better chance of success.
#14: Use call tracking numbers –
This is an important part of your GoogleAdWords campaign; if you want to get any kind of return on investment, then you should always make sure that people are going directly from their search to your phone number. Call tracking can also be used to determine how effective your AdWords campaign has been and whether or not you should continue using GoogleAdWords.
#15: Be wary of ads with no clear phone number –
If you see any AdWords ads for locksmiths that don’t have a clear way of contacting them, then it might be a good idea to stay away from those businesses. This is because people who are looking for your services may not know what to do if they’re unable to get a direct phone number from the ad or if they don’t know what to do if the business doesn’t pick up.
#16: Know your customer –
If you’re going to invest in AdWords, then you must know who your potential customers are and where they might be located; this is called market research, and it will allow you to focus on those people who are most likely to be interested in your services. You also have to keep track of the performance of your AdWords campaign after it’s launched; if you’ve already started a campaign but sales aren’t as high as you need them to be, then market research can help you figure out what isn’t working and you can fix the problem.
#17: Use ad extensions –
This is a great way to get more clicks and calls for your business; ad extensions are little images that appear next to your PPC text ad and they can provide more information about your products or services. If you’re a locksmith, then an image of the service providers could give customers an idea of what they’ll look like if they come to your company.
#18: Make use of Google Display Network –
You can’t just use PPC and hope for the best; you also have to get your ads in front of as many people who are likely to be interested in your services as possible. The Google Display Network allows you to spread your ad campaign throughout the Internet, so you’ll appear next to relevant websites that your potential customers are likely to read.
#19: Be wary of group bidding –
This is something that you should only implement if necessary; bidding in groups can help to cut down on your costs, but it’s also a great way for other businesses to take advantage of your campaign and steal some business from you. You may end up paying more than you should be willing to pay for clicks, and you might also be getting less qualified leads.
#20: Use location-based targeting –
This allows you to target people based on their physical location; if you only want your ads to appear in Ann Arbor, Michigan, then you can do that. If you’re running a campaign for local locksmiths, then this is a great way to find new customers and get your name out there without having to spend a ton of money.
#21: Use Dynamic Keyword Insertion –
This is an important addition to your campaign; if you don’t want people going straight from their search to the phone number for your business, then you can use dynamic keyword insertion so that there’s a link or other information about your website and where you’re located. You can be sure that your business name will appear in the search, and it might just help you to get more people calling you.
#22: Use URL extensions –
This is a great way to ensure that things are as easy as possible when people are doing their research; if they know how to find out whether or not the locksmith is open, then they’ll find out. If you’re not using your business name or the city that you’re located in, then it will be a lot harder for people to find you on their own without hassle.
#23: Make use of location extensions –
This is another great way to get more people who are actually in your area to notice you; if they’re already within a certain radius of where your business is located, then it will be easy for them to find you. You can choose your radius and have it work with Google Maps so that it’s super easy for people to find you.
Locksmiths, just like any other business owner should know how to optimize their AdWords PPC campaign.
The more you use these strategies the better your chance of getting qualified leads and making a sale. With this in mind, be sure to make use of every strategy that we’ve discussed here today: from location-based targeting all the way down to URL extensions.
Remember that ad extensions are an important part of your campaign because they can give people more information about what services you offer with little effort on your end (and it might even help them find out if you’re open).
Don’t forget that group bidding isn’t always worth it; while there may be a short-term success using group bidding, eventually someone else will take advantage by paying too much for their leads. If you follow these tips, you should be able to get a nice boost in your campaign and see some great results.
Alignment Online Marketing is a full-service PPC marketing company for locksmiths.
Our services include campaign creation, keyword research, copywriting, and optimization of your online presence to increase leads and sales. We also offer search engine management as well as digital advertising. We are experts in Google Adwords, Bing Ads, and Yahoo Gemini.
We’re here to do the work for you so your busy schedule doesn’t suffer.