I want to talk a little bit about Google’s penalty. Some people tell stories of how they were penalized by Google and they didn’t understand what their mistake was. In this article, I’m going to share with you what it takes to recover from Google’s penalty.
Now let’s take a look at the most common reasons why sites get penalized by Google.
The first most common reason is that people tend to use cloaking in their SEO strategies. Cloaking refers to providing different content depending on what search engine crawlers and users see. There are some cases where website owners would put the best content in front of users to get them interested, and then use the same content that they are sharing with search engine crawlers in the hope that those documents would rank well.
By doing so, you’re lying to Google, which is against its guidelines. You won’t be penalized for having two versions of your website – one for human users and one for search engine crawlers. You’ll be penalized if you ‘revisit’ your content, just to make sure that it’s eye-catching enough to make a person want to read it.
Google also penalizes websites for using hidden text or links on their pages. If you don’t know what I’m talking about, here’s an example: if you use a graphics program such as Paint or Photoshop to take a picture of text white in color, and then you save it as a JPEG file. Because the colors look like they’re white, Google won’t index that page – even though there’s some kind of content on it.
Next, I want to share with you what Google says in its guidelines about hidden text or links.
The gist is this: if you’re trying to do something shady please don’t; otherwise, people will be able to see your wrongdoing and causing your website to get penalized.
Google’s guidelines say that you can’t:
add content that isn’t visible on the page; meaning that if there are links on your pages, make sure that they’re clickable and not hidden behind a graphic; and don’t try to hide links under flash or java apps because those kinds of apps are hard for Google to read.
You can add inbound links to these kinds of graphics because search engine crawlers can crawl through them and index the content that you’re sharing with your users. If you do try to hide the links by making the text white or putting it behind a graphic, then Google will notice that – and they won’t like it.
The second most common reason that users get penalized by Google is that they’re trying to game the system – if you’ve ever had a site banned in the past, or if your sites are always on Google’s update list, then chances are that you’re trying to do something shady. That means that you’ve been warned before and you’re trying to get around Google’s guidelines.
The last thing that I want to share with you is what it takes to fix your website when Google penalizes you: it’s simple. When you notice that your websites are not showing up properly in search results, then the right thing to do is talk to a professional and ask them for help. A specialist can provide you with advice, and they’ll be able to help you understand what went wrong. The specialists will also be able to show Google that your website has been fixed by adjusting it in a way that’s compliant with their guidelines – if your website measures up then there will be no reason for Google to penalize it again.
I hope that this article will help you to understand why your site might have been penalized, and what you can do about it. I’d like to finish with a quote from Google’s webmaster tools website: “Try collecting, organizing, and presenting the best information possible without misleading anyone.”
Google says not to game their system – they want you to make sure that the right content goes in front of their users – and I’m sure that you don’t want to get penalized.
Marketing is a competitive field, so you need to do whatever it takes for your business to be successful. For example: if an SEO consultant tells you that they can get your site ranked on the first page of Google within 6 months, then it’s a good idea to keep an eye on them. Do they ask for your competitors’ websites to get a better sense of the competition? If so, then you should be wary – because there are only two ways that SEOs can help you achieve first page rankings:
– They’re using hidden links to get you to the top, or
– They’re doing keyword stuffing.
The first option is shady, and it’s easy for Google to detect your efforts – so I wouldn’t recommend that at all. However, if you want help with your SEO then my suggestion would be to try someone who uses natural solutions. Don’t be afraid to ask your SEO consultant for references or examples of their work – that’s the only way that you’ll be able to make sure that they do high-quality work.
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What are Google’s plans?
It’s important to remember that these updates were made to improve our experience with search engines. Google is constantly changing its algorithm and we’ve got to accept that (it’s not about intentionally penalizing people).
I really hope this has helped you understand how Google updates works. If you have any questions about anything then feel free to leave them in the comments section below!
#1 Locate your site, paste it in the ‘Site Owners’ section and request a reconsideration, then click the ‘Request Reconsideration’ button.
#2 Within few days you will get an email from Google, saying that they have reviewed your reconsideration request and are asking to verify ownership of the site, on which you want to remove the penalty. So login into the Analytics account of your website, find Dashboard Mode, copy and paste your site URL into the Search Console field and click ‘Verify this website’.
Note: If you can’t find Dashboard mode within Analytics, then go to Settings -> View Advanced Settings -> Data Collection and enable ‘Default’ under ‘Data Collection Sources’.
#3 Within few days you will get an email from Google, saying that they have verified your site and saying you to remove the penalty.
Note: If you don’t get an email from Google within 7 days, then again login into the Analytics account of your website, find Dashboard Mode, copy and paste your site URL into the Search Console field and click ‘Verify this website’.
#4 Within few days you will get an email from Google, saying that they have reviewed your reconsideration request again and removed the penalty.
That’s it. Your website has been successfully unpenalized by Google!
Important notes: To avoid any misunderstanding, if you haven’t done anything wrong then you don’t need to contact Google for removal of the Penalty. Also, I am not a part of Google so I can’t guarantee that you will get the penalty removed.
#5 Don’t buy backlinks (this includes private blog networks).
Honestly, this is something you should be doing anyway. The idea behind building links should be to create great content and gain social signals from other sites. If someone offers to sell you links, then my advice is to steer clear.
#6 Don’t make the same mistakes again.
If you’ve been hit with a manual action review, then it’s time to look at your site and see what changes you can make to get back into good graces (this means taking a real hard look at why you got penalized in the first place). If you’re seeing a drop in traffic, then it’s time to look at your backlinks and disavow any bad ones.
#7 Check the “Unnatural links” section of Google’s Webmaster Tools account for tips on how to get rid of unnatural links pointing to your site.
If organic search traffic is important to you (and it should be), then make sure to pay close attention to this section.
#8 Update your XML sitemap regularly.
If Google sees that you’ve got a lot of new content, then they’re more likely to crawl your website and update the index faster.
#9 Use Schema on your site (Schema markup on individual pages or site-wide).
The schema markup tells Google what the page is about, so it’s easier for them to serve you up a result that fits your query.
#10 Avoid installing third-party plugins (which are not trusted).
Third-party plugins can cause issues with page speed and security (and even get your website banned from Google entirely). If you absolutely need a plugin, then make sure to do some research first.
#11 Avoid using low-quality plugins (or remove existing ones that you have installed).
These are notorious for causing issues with page speed and security. A poorly coded WordPress theme can also negatively impact your site’s performance in this area.
#12 Ensure your hosting meets the requirements for speed and security.
Your host should have a solid reputation and provide both secure (SSL) connections as well as high page-load speeds. Many web hosts also include site backups in their hosting packages, so this is one less thing you will need to worry about if you have decent hosting.
#13 Avoid installing unnecessary WordPress plugins.
If you’re not sure whether a plugin is safe or not, then it’s best to steer clear altogether.
For example, I am an internet marketer and I used this method for recovery of my client’s penalized websites successfully. Bingo what we say here is just the trick! It’s 100% work, I am using it on my website ( http://www.jimpenterprises.com ) to recover from the Google penalty as well, and it’s working fine.
Wish you all the very best!
I hope that this article has been helpful to you. If you are still having a hard time overcoming procrastination, please continue working on the exercises I’ve outlined in this article.
If you have any questions, please feel free to leave a comment below and I’ll try my best to help!