PPC can bring in new customers and increase profits. When it comes to the service industry, competition is intense because there are so many small businesses that offer the same service.
One strategy that may work well for smaller businesses is to invest in pay-per-click and search engine marketing and advertising campaigns. Many companies decide to advertise on Google Ads, which is the most popular PPC platform. When it comes to PPC campaigns, there are several tips that you should consider to improve your ROI (return on investment).
Alignment is an online marketing agency with 20 years of experience in search engine optimization (SEO) services. They specialize in pay-per-click management, keyword research, SEO campaigns, content development, and more.
If you don’t want to hire someone for this task, you can also do it yourself. Or, you can use a combination of both: hire an agency and learn to manage your own PPC campaigns with the proper knowledge and experience.
Steps to increase ROI with pay-per-click advertising
1. Write relevant ad copy that grabs attention and compels customers to click on your ad.
2. Design enticing ads that stand out from the competition.
3. Create strong landing pages that are optimized for conversions, which means they have a high score based on specific parameters of relevancy, user experience, and conversion rate.
4. Use keywords in your ads to increase click-through rates (CTRs).
5. Implement tracking pixels to record conversions, which are then used to improve your campaigns.
6. A/B test your ad copy to find out what works best for specific keywords and customer groups.
7. Track the performance of each keyword to determine which ones are most profitable and should be kept, which ones should be bid on more aggressively, and which ones should be dropped entirely.
8. Use analytics to track the effectiveness of your PPC campaigns on various devices (desktop, mobile, tablet).
PPC isn’t difficult to set up or maintain; it will help you reach new customers who are actively searching for your services. Give Alignment a call at 512 831 7322 to learn more about how they can help your garage door repair business grow!
Garage door repair is an extremely competitive industry. Many people own their own companies and their competition also offer the same services. The way to stand out from the crowd is to take advantage of pay-per-click and search engine marketing/advertising campaigns.
What are the types of PPC Garage Door Companies Can Use?
There are three options for companies who want to use PPC as a marketing tool:
1. Google Ads
2. Bing/Yahoo Search Marketing
3. Facebook Advertising
Which one should you choose? The answer is all of them! No matter which option your company chooses, it is important to track conversions, monitor the data, and see which forms of advertising are most effective.
How to Increase Your ROI with PPC
Make sure your ads have a strong call to action. Using emotionally compelling language is a good way to do this as it will compel your customer or potential customer to click on your ad or call you.
If you have a text ad, make sure your headline is compelling to get the customer’s attention in a short amount of time. If you use an image or video ad, ensure that it looks professional and will catch someone’s eye when scrolling through their newsfeed.
What does your landing page look like?
This is where prospective customers will decide if they want to buy from you or go with a competitor. The page needs to look professional and be easy to navigate. Google Analytics can provide statistics about the demographics of your site’s visitors, which is vital information for deciding where improvements need to be made.
What keywords should you use?
Every company has different keywords that have been shown to bring in potential clients. It is important to track those specific terms so you know what works best for your business and need not waste time attempting other keywords if they don’t work well.
A/B Testing Your PPC Copy
A method called A/B testing allows you to test two headlines against each other and see which one drives the most conversions. You may find that there’s a difference between what works for mobile visitors and desktop, so you may want to test two different ads. This will help you figure out what works best for your business.
Put a Tracking Pixel on Your Page
It is important to track PPC conversions by putting a tracking pixel on the page that shows when someone calls your site from an ad or clicks through. This allows you to see which keywords are bringing in clients, or if it’s just one specific keyword doing all the work under another set of terms. It also lets you know where prospective customers found out about your company.
For example, they might have searched “garage door” and clicked on one of your social media posts instead of going directly from Google to your website.
What search terms should you bid on?
We recommend choosing generic keywords that describe your business such as “garage door repair,” instead of a specific service that may not apply to everyone.
This also prevents you from bidding on competitor’s names who already have a high CTR (click-through rate) and could potentially cause the ad budget to increase without making a sale.
For example, if another garage door company is advertising under “Garage Door Repair Dallas,” a potential customer might see it while searching for garage door repair in Austin and click through because they want all their options. This will raise competition in your market, which can drive up prices for customers without bringing in new clients. That being said, if there are other companies in your industry that are not in the same market, or if your business is a national chain, it may be beneficial to bid on competitors’ names.
Follow these steps to make sure you are utilizing pay-per-click effectively for your garage door repair company. By following these recommendations, you’ll see an improvement in campaign results and increase revenue through PPC ads.
Going into the future of search engine marketing for garage door companies, businesses should always monitor their data and know-how their customers came to them so they can better target their audience with the use of Google’s Display Network. This will allow you to advertise outside of just social media platforms by showing ads on relevant websites across the Internet. You can get more information about this platform at our website, optymizer.com.
“Optymizer came highly recommended when I was looking to take my company online. Since hiring them in 2012, they have consistently delivered top-notch service in both consulting and website development. Optymizer has helped our business expand into new markets by making sure that our site is visible on search engines worldwide.” -Flower Mound Garage Door Experts, Dallas TX
“Optymizer has the experience and know-how to get your business found online. They can get you ranking well above your competitors for just about any keyword phrase you need to target. When clients call us looking for garage door repair, know where to send them thanks to the work that Optymizer does for our business.” -Carrollton Garage Door Experts, Carrollton, TX
Garage Door Repair Company’s ROI with PPC
Search engine marketing (SEM) is a great way to bring in new customers for garage door repair companies. When it comes to the service industry, competition is intense because there are so many small businesses that offer the same service. One strategy that may work well for smaller businesses is to invest in pay-per-click and search engine marketing and advertising campaigns. A/B Testing Your PPC Copy Putting a lot of thought and effort into your ad copy is a great way to improve results. A general rule of thumb for writing a good copy is to have it be short, but not too long.
For example, don’t write something that’s going to take up the entire width of the text box under your image on social media just because you think people will read it all. They’re scrolling through their feed with limited time on their hands, so shorter ads have a better chance at catching someone’s attention while they’re quickly glancing at each post.
What search terms should you bid on? We recommend choosing generic keywords that describe your business such as “garage door repair,” instead of a specific service that may not apply to everyone. This also prevents your ad from being displayed when someone is looking for information about a garage door opener repair.
What are keyword match types? Google offers three different options under the Keyword Match Types section of their Adwords platform. You should always try to make sure you are using broad match keywords because these will apply no matter what words come before or after them in the search query. For example, if someone searches for “garage door openers,” this would trigger an ad even if it’s not mentioned in the copy.
Think outside of just pay-per-click When it comes to marketing your business online, your PPC campaign shouldn’t be your only focus. A great way to improve results while you’re running ads is by getting involved in the discussion on social media.
On Facebook, Twitter, and LinkedIn you can create a post with your link and a shortened URL to drive traffic directly to your site. You can also automate some of these posts by using tools like Hootsuite or Buffer so they go out at the best time for engagement. Usage & Attribution Reports To know how your PPC campaign is doing as a whole, it’s important to regularly check your statistics for clicks, impressions, click-through rate (CTR), the average cost per click (CPC), new customers acquired from this method and more. These reports will help you find quick wins that can improve ROI over time without breaking the bank with unnecessary ads.
If you’re running an eCommerce business, you can also use your attribution report to see how PPC is impacting the number of orders placed on your site. By setting up goals in Google Analytics, you can measure whether or not clicks from SEM are helping with the bottom line.
If you’re running a small garage door repair company and need help getting more customers through PPC campaigns, give us at Optymizer a call today! We’ll set everything up for you so you don’t have to worry about making mistakes that will cost you down the road. This way, you always know what’s working and what isn’t without having to make educated guesses based on past performance reports.
Optymizer has helped our business expand into new markets by making sure that our ads are always top-of-mind for potential customers.
Optymizer – Increase ROI & Sales with PPC management services!
In this article, we’ve shown you how to use PPC for your garage door repair company. If you’re a smaller business and need help getting more customers through online marketing channels, give us at Optymizer a call today! We’ll set everything up for you so that all of your ads are running smoothly without any mistakes costing you down the road.
This way, you always know what’s working and what isn’t without having to make educated guesses based on past performance reports. If it sounds like our team can help increase ROI or drive new sales with pay-per-click management services, let us know! Our experts will be happy to partner with you in creating an amazing SEO or marketing plan that invests in human behavior research and PPC campaigns to bring in qualified leads.
Optymizer has helped our garage door repair company expand into new markets with great results. We’re excited about the opportunity for this service to grow your business as well! For more information, check out optymizer.com today!
Optymizer specializes in pay-per-click management services that help small businesses get more customers without having to learn or do anything themselves! We’ll set up all of your ads so you don’t have to worry about making mistakes and wasting money down the road.