David DavidovichThe Dude

Chief Financial Officer
SEM Manager


dude noun /do͞od/
The financial guy. Particularly, one with a knack for pay-per-click advertising and general ruckus.
About David

David is a man who says little and does much. He is our resident economist and pay-per-click advertising campaign manager. As CFO, David is a stalwart manager of finances, budgets, and both short and long term assessments. David can always be counted on for a frank and by-the-numbers rundown, and will always raise “the red flag” if he feels it’s warranted.

As PPC manager, David is a savvy expert at managing our customers’ PPC campaigns, bringing them them new traffic, leads, and, therefore, sales. What David loves about managing PPC campaigns is that it fascinatingly sits at the intersection of data analysis, marketing, and consumer behavior.

“The truth may be stretched thin, but it never breaks, and it always surfaces above lies, as oil floats on water.”
― Miguel de Cervantes Saavedra, Don Quixote

David holds a B.A. in Business Management and Economics, and a Masters degree in Economics, with a focus on risk analysis of financial systems. David combines his general economics knowledge with expertise in econometrics and risk analysis, as well as consumer behavior. Previously, David worked as a financial advisor, helping people navigate personal and small business loans, and then progressed to work with larger clients.

It was in this role that David first started getting involved with PPC marketing, which led David to make the calculated decision as a rational agent to move full-time into online marketing and PPC, and David’s transformation into “The Dude” at the Optymizer Ranch was complete. As David would explain it, “convincing research demonstrates that knowledge and experience diversification amongst leadership is a good predictor of future value and success.”


When not working as “The Dude”, Dudi enjoys chess, game theory, music, theatre, reading, and a good action flick. According to Dudi, Game of Thrones and Dogville are particularly profound.

David 4.1/5 based upon 24 reviews.