SEM

How Google Ads Quality Score Affects Your Pay Per Click Ads

How Google Ads Quality Score Affects Your Pay Per Click Ads

Google Ads Quality Score is a metric that calculates how appealing your ads are to searchers in your target market, based on the keywords you use. This score is calculated from a variety of factors including click-through rate, keyword relevance, and landing page experience. The purpose of this score is to assess whether or not …

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What is the difference between SEO and SEM?

What is the difference between SEO and SEM?

You know you need to rank better in Google, but what does that mean? A lot of people use the terms SEO and SEM interchangeably. In reality, they’re very different things. – What are SEO and SEM? SEO is a catch-all term for all the things you do to get your site ranked higher in …

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