New Trends On YouTube And The Rise Of Female Empowerment

We can all agree that female entrepreneurs are changing the world. And what women are watching on YouTube no longer reflects certain stereotypes. In fact, recent studies have been conducted to find out what women are watching on YouTube and there is a clear trend towards female empowerment.

Find out more about what to expect in social media and online marketing in 2017.

According to a recent article by Kate Stanford, Director of YouTube Ads Marketing;

“We uncovered three key trends: a significant increase in watch time of business-focused content; a desire to continue learning outside of work through how-to videos; and a preference for advertising that empowers viewers.”

Female Empowerment and YouTube Viewing Trends - Optymizer

Basically, if you thought that women only watch YouTube videos related to beauty and parenting, you are mistaken!

The article continues to reveal insightful details about YouTube and female entrepreneurs and empowerment.

For example, consider these facts about female viewership on YouTube:

  • Each year, women spend twice as long watching entrepreneurial videos than the previous year.
  • The amount of time women spend watching videos about small business and business news triples with each passing year.
  • Men are 50% less likely than women to watch how-to videos.
  • Dads are more likely to watch parenting guides on YouTube than mothers.

And that’s not all!

According to the YouTube Ads Leaderboard, there is a major increase in empowering messages. This has likely lead to the increase in the amount of time that women are watching ads on YouTube.

Stanford’s article also notes that;

“Women are watching more ads. More ads are empowering. And more brands are likely to see impact. Research shows women aged 18–34 are twice as likely to think highly of a brand that made an empowering ad and nearly 80% more likely to like, share, comment, and subscribe after watching one.”

So if you advertise on YouTube and you are not promoting female empowerment, you may want to rethink your strategy.

For more information and sources, read the full article by Kate Stanford; What Women Watch: Trends Toward Entrepreneurship, Education, and Empowerment on YouTube

Female Empowerment At Optymizer

Here at Optymizer Online Marketing Solutions, women rule! And we are killing it when it comes to success at online marketing!

Get to know the women of Optymizer:

Sarah Ben-Saadon, AKA The Big Sugar: Founder, Partner, Chief Operating Officer


Rachel Hopkins, AKA The Zookeeper: Project Manager, Director of Content


Becky Shvartsman, AKA The Ambassador: Content Strategist

In addition to some serious female empowerment, we’ve got some pretty talented guys here too. Check out our website to learn more about the Optymizer team and all about our awesome online marketing services!